Abbey Szumloz
Rochester,NY
Summary
A Digital Media Strategist with strong experience developing and executing comprehensive campaigns for regional and national clients across diverse industries. Skilled in content creation, multiplatform paid/organic social media management, and crafting cross-channel digital strategies, with a focus on data-driven optimizations and results. Excels in diligent communication and collaboration, adapts seamlessly to dynamic environments, and consistently delivers measurable outcomes aligned with business goals.
Overview
5
5
years of professional experience
Work History
Digital Media Strategist
WAHL MEDIA
01.2022 - Current
- Led end-to-end management of social media and programmatic campaigns across multiple industries such as: healthcare/pharmaceutical, legal, higher education, travel/tourism, and finance. From developing digital media plans and presenting them to clients, to hands-on execution, in-flight optimization, and post-campaign reporting and analysis.
- Balanced multiple projects concurrently while collaborating with cross-functional teams to execute campaigns, ensuring timely delivery and consistent internal and external communication.
- Utilized platform and web analytics tools to monitor and refine campaign performance, making adjustments as necessary for optimal engagement. Then identified key insights from performance data and developed client reports with recommendations to implement for future flights.
- Conducted market research to identify upcoming trends, technologies, and platform updates to inform strategic decision-making processes.
- Conducted national and regional competitor analyses to identify opportunities for growth and improvement for clients.
- Collaborate with accountants and work within our billing system to accurately input and track client billing monthly, ensuring campaign budgets are allocated and spent appropriately.
- Trained and mentored new team members, providing guidance and support to ensure successful integration and performance within the department.
Marketing Specialist
CRANE DENTAL LABORATORY
06.2021 - 12.2021
- Increased overall reach through the company’s existing Facebook and LinkedIn accounts by 1,500% by developing a consistent organic social presence.
- Created the company’s Instagram account and increased reach, click-through-rate, and profile visits by minimum 25% month over month to help promote growth and awareness.
- Introduced and initiated print remarketing to current clients to help retain consumer loyalty.
- Streamlined communication processes, leading to improved internal collaboration between departments.
- Collaborated with cross-functional teams to execute promotional events and initiatives effectively.
Web Design Intern
NATIONAL HUMAN RESOURCES ASSOCIATION
08.2020 - 11.2020
- Redesigned components of their pre-existing website through Wordpress.
- Performed a website audit and manually analyzed every page to enhance UX/UI and improve SEO.
- Presented to and collaborated with the stakeholders and organization members to ensure all designs consistently represented the values of the NHRA.
Education
Master of Science - Strategic Marketing
Nazareth College
05-2023
Bachelor of Fine Arts - Visual Communication Design
Nazareth College
01.2021
High School Diploma -
Cicero-North Syracuse High School
01.2017
Skills
- Adobe Creative Suite
- Paid Social Media: Meta, TikTok, LinkedIn, Snapchat, Nextdoor, Pinterest, X
- Google: Looker Studio & Analytics
- Microsoft Office Suite
- Teamwork and Collaboration
- Time Management and Task Prioritization
- Excellent Communication
- Content Creation
- Problem Solving
- Detail Oriented
Certifications
- Meta Blueprint Certified Digital Marketing Associate
- Simpli.fi Platform Certification (programmatic)
- Google Analytics 4
- Google Ads: Search and Display
Timeline
Digital Media Strategist
WAHL MEDIA
01.2022 - Current
Marketing Specialist
CRANE DENTAL LABORATORY
06.2021 - 12.2021
Web Design Intern
NATIONAL HUMAN RESOURCES ASSOCIATION
08.2020 - 11.2020
Master of Science - Strategic Marketing
Nazareth College
Bachelor of Fine Arts - Visual Communication Design
Nazareth College
High School Diploma -
Cicero-North Syracuse High School
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