Abbiegayle Byer
Cameron Park,CA
Summary
Results-oriented Influencer expert with a deep knowledge of the influencer landscape and how to make stand out content with Creators. Skilled in talent and manager relations, project management, campaign analysis and cross-team collaboration.
Overview
5
5
years of professional experience
Work History
Account Supervisor, Influencer
Ketchum
02.2022 - Current
- Develop and present innovative Influencer Marketing campaigns for diverse brands, spanning big box appliances, finance, alcohol, and CPG categories. Achieve success across paid, earned, and shared media platforms, aligning strategies with brand KPIs.
- Serve as the day-to-day lead for clients, effectively managing internal team members and collaboration with IATs to ensure seamless campaign execution and timely deliverables. Play a pivotal role in educating both clients and internal teams on industry best practices for content creation and metrics tracking.
- Manage end-to-end campaigns, including budget creation and management, internal and external tracker builds, and content management. Demonstrate a commitment to excellence in campaign oversight.
- Assist in influencer and manager outreach and negotiations, consistently delivering top-tier results. Place a strong emphasis on relationship building with all partners, fostering collaborative and mutually beneficial connections. Ensure equitable pay across all partners.
- Collaborate with and supporte account teams to provide a best in class client experience, ensuring that Influencer strategies are seamlessly integrated within the broader marketing plan.
Senior Account Manager
Social Studies
05.2021 - 02.2022
- Served as day to day lead on company’s largest account, Jack in the Box. Work included campaign ideation and management with IAT and coordinating influencers for on site activations
- Managed accounts to ensure all deadlines were met and KPIs were exceeded, providing clients with white-glove service. Developed wrap reports with campaign analysis upon campaign completion
- Assisted Sales leads with campaign strategy, renewals and up-sells
- Promoted talent growth and happiness by supporting with training and remote team building
Account Manager
Open Influence
10.2018 - 02.2021
- Managed 5-10+ campaigns of various sizes simultaneously from insertion order to campaign wrap report for CPG, automotive, fashion, and apps/tech.
- Managed influencers at branded on-site or virtual activations to ensure strong content creation and seamless event execution.
- Analyzed campaign performance and compared to benchmarks and KPIs, shared insights/ key findings with clients in wrap reports.
- Developed internal process and campaign best practices documents to increase overall AM efficiencies as well as new new hire training. Assisted with new employee training.
Education
Bachelor of Arts - Sociology
University of California Los Angeles
06.2017
Skills
- Creative Thinking
- Cross-functional Collaboration
- Relationship Building
- Problem Solving
- Budget Management
- Organizational Skills
Timeline
Account Supervisor, Influencer
Ketchum
02.2022 - Current
Senior Account Manager
Social Studies
05.2021 - 02.2022
Account Manager
Open Influence
10.2018 - 02.2021
Bachelor of Arts - Sociology
University of California Los Angeles
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