Abbie Foster White

• Communicates product information with confidence and educated consumers about company.
• Educates stylists and salon owners in product knowledge, hairstyling, and haircutting during in person classes and a virtual learning environment.
• Employs use of technology tools including Zoom and PowerPoint software during classes.
• Shows understanding of customer's personal style and haircare needs when offering product recommendations.
• Contributes to social media content promoting the brand's impact on the market.
• Executes brand activations to standards and with professionalism.
• Collaborates with local field sales to drive visibility and sales results.
• Educates trade and distributors for portfolio benefit.
• Approaches potential clients and interacts in natural conversation with goal of developing brand loyalty.
• Acts as face of brand at retail events, distributor trade shows, and educational classes at multiple locations.

• Owns and operates an upscale boutique salon which focuses on clean beauty.
• Directs stylist team recruitment, hiring and training activities to improve overall team effectiveness.
• Provides staff and clients direct education on clean beauty and it's benefits.
• Manages and mentors stylist team with kindness, honesty and integrity.
• Maintains daily, monthly and quarterly records of costs and revenue.
• Devises sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
• Oversees business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
• Provides outstanding customer services to ensure client satisfaction.
• Trained and/or certified with various product lines such as Neuma, Beautycounter, Schwarzkopf, Goldwell, Aveda, Bumble and Bumble, and Olaplex.

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• Designed and Maintained all aspects of spa and salon business on a day to day basis.
• Provided high end services while building and focusing on customer relations.
• Recruited staff and strived to build a unified team using positive communication skills and consistent mentoring.
• Put together realistic budgets based upon costs and fees for successfully operating business.
• Worked to create a tranquil and harmonious environment for guests and team members alike.

• Used creative and artistic skills for various projects involving film, television, and photography industries.
• Head Stylist/ makeup artist for DayDreamer Productions feature film "Dorian Blues"
• Head Stylist/ makeup artist for the ABC Sports World Figure Skating Championships promotional package
• Head Stylist/ makeup artist for various celebrity figures and politicians during the filming/shooting of promotional materials.

• Responsible for the management of the Prescriptive cosmetic line in an Albany, NY location.
• Oversaw day to day operations including personnel, inventory control, bookkeeping, and customer services.
• Collaborated with directors to plan and prepare for special events, adjusting employee schedules and inventory to achieve smooth, efficient department operations.
• Circulated cosmetic department to promptly and politely welcome customers and engage in conversation to assess needs.
• Arranged merchandise to present visually appealing displays and attract clientele.
• Boosted satisfaction and repeat business by recommending products in alignment with customer needs.
• Implemented daily operating procedures to keep store clean, adequately stocked and well-organized.
• Attended various management conferences to further expand on product knowledge and sales skills.

• Responsible for managing day spa with a staff of twenty service providers
• Assisted in developing a new system to define employee's profitability goals in relation to the spa's overall profitability
• Oversaw daily and monthly gross profits through a daily accounting system
• Held weekly staff meeting in each department to discuss employee's individual goals and to help resolve any concerns.
• Worked directly with the spa's owner on various marketing campaigns.
• Used strong customer relation skills to maintain and increase customer base.
• Trained in various product lines including Yonka, Murad, SkinCeuticals, Bumble and Bumble and Aveda.