Abby Ballard
Charlotte,NC
Summary
I am a driven digital marketing professional with 5 years of hands-on experience in creating and executing successful digital marketing strategies.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Account Coordinator
DEPT
04.2022 - Current
- Serve on the Meta Web Acquisition team to create Google Ads search, display and discovery campaigns to increase user sign ups.
- Build 3-5 testing campaigns a week in Google Ads Editor including overall theme, keywords, location targeting, audiences, and image ads to find the most effective parameters for increasing user acquisition.
- Monitored campaign performance and collaborated with internal teams to optimize campaigns and identify accounts underperforming at a 20% or lower conversion rate.
- Efficiently communicate with the client on a weekly basis to address concerns and provide appropriate solutions based on pacing, budgets, and CPA performance.
Senior Digital PR Specialist
3Q Digital, Formerly Inseev Interactive
02.2021 - 04.2022
- Managed a team of 3 to deliver prospecting targets and to reach monthly goals for clients.
- Utilized SEO tools such as SEMrush to complete competitive analysis, keyword research, and backlink analysis.
- Balanced strategy to achieve prospecting goals for 5-8 clients at one time.
- Increased brand partnerships by 30%.
- Rebuilt the new hire training program including video recordings and lists of resources that are highly utilized across the entire Outreach Department.
Digital PR Specialist
3Q Digital, Formerly Inseev Interactive
07.2020 - 02.2021
- Responsible for creating and executing on a variety of link-building outreach campaigns including prospecting, emailing, follow-up cadence, and reporting for approved tactics.
- Consistently earned 120% of my overall client link goals.
- Created weekly reports and monthly plans to maintain organization and create visibility for clients.
Education
Bachelor of Arts - Public Relations And Organizational Communication
University of South Carolina
Columbia, SC05.2019
Skills
Microsoft Office
Google Workspace
Google Ads
Facebook Ads
Social Media Marketing
Customer Relationship Management
Data Analysis
Digital Agency
Strategic Planning
Teamwork
Certification
Google Ads Search
Google Ads Display
Timeline
Account Coordinator
DEPT
04.2022 - Current
Senior Digital PR Specialist
3Q Digital, Formerly Inseev Interactive
02.2021 - 04.2022
Digital PR Specialist
3Q Digital, Formerly Inseev Interactive
07.2020 - 02.2021
Bachelor of Arts - Public Relations And Organizational Communication
University of South Carolina
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