Abby Cooper

Identified opportunity to convert the One Tree Forest Film's production studio into a private event space at the onset of the Covid Pandemic, when it became apparent that post pandemic work/production life would be fundamentally changed and that there would likely be an influx of in person gatherings once a vaccine was available.

Set the vision for The Arbory as a brand, who our target customer is, identified their wants and needs and designed a space that would speak to them.

Developed business plan, pitched banks and acquired small business loans in the midst of the pandemic to support start up funding.

Successfully manage P&L and sales pipeline to realize revenue growth of $0 to $1.5M in 3 years.

Designed and oversaw construction of the physical space in alignment with the complicated Chicago licensing and permitting process.

Meticulously oversaw the design of all elements of the space including overall architectural drawings, selection of interior design elements, custom woodwork elements, mural work, drapery, bathroom and bar finishes, plants, candles, and much much more.

Responsible for creating brand identity and oversee development of all marketing assets including physical print materials, website, social media, 3rd party publisher's and paid media.

Hire and oversee salary and freelance staff that run the day to day operations in alignment with our client centric vision.

Oversee operations of all facets of the production process, from RFP development, budgeting, timeline development, pre production, production and post.

Manage company P&L and oversaw budgets and staff across all jobs.

Responsible for developing new business pipeline, pitching, acquiring and onboarding new clients and managing senior client relationships.

Oversaw operations as we navigated pandemic related production closures, securing PPA funding to keep all staff employed while renegotiating contracts with clients to keep the lights on.

Responsible for filling significant gap in pipeline from loss of a few major clients during the covid pandemic allowing us to remain whole on the other side.

Helped to drive creative strategy and support on major client campaigns including the Gatorade Player of the Year Program, American Family Insurance's Dream Fearlessly Campaign, Guayaki Yerba Mate, ComEd and many more.

Responsible for overall health of the client relationship for the Newell Rubbermaid and SC Johnson global media accounts.

Main point of contact for CMO and SVP level clientele.

Oversaw a team of over 20+ in Chicago and a network of over 100 across the globe.

Responsible for centrally developing global communication strategies and then working with local marketers to land those strategies in countries across the globe, from US to Europe, Latin America, and Asia.

Collaborated with creative agencies to maximize potential of creative ideas using media.

Responsible for developing global operational infrastructure to drive communication, collaboration, plan development and implementation across countries.

Resident digital expert, providing thought leadership regarding new and emerging technologies including social and shopper media to Chicago based clients.

Responsible for managing all aspects of clients P&L including structuring teams to deliver clients needs as effectively and efficiently as possible, staffing teams, hiring and firing, and upselling new agency product offerings.

Lead digital media strategy and planning for the ESPN, Hallmark and U.S. Cellular businesses, overseeing a team of 15 across each of the three businesses.

Main point of contact Director, VP and SVP level digital clientele.

Responsible for developing national and local digital media plans encompassing search, social, direct digital partnerships, network and programmatic channels.

Oversaw development and deployment of digital tech stack for U.S. Cellular helping deliver right message to right audience in partnership with Starcom Analytics team.

Subject matter expert responsible for developing PHD's overarching digital philosophy and approach to shifting clients investments toward new media channels.

Main point of contact at agency leading thought leadership and education sessions relevant to new and emerging media channels and technology.

Helped set the digital vision and roadmap for many of PHD's top clients including GSK, Vonage, HBO, Starbucks and Discovery.

Oversaw a staff of over 80 digital experts that were integrated into client teams, educating them on new technologies and approaches to thinking of their clients businesses and media plans.

Oversaw a smaller group of subject matter experts in the field of social media, search, mobile and video advertising that helped drive thought leadership across the agency.

Held weekly digital team meetings with guest speakers to talk about the newest innovations in the field.

"Digital Lead" for all new business pitches.

Lead development of PPC and SEO strategy for all US PHD clients.

Oversaw a team of 20+ search specialists across the agency.

Responsible for up-selling and cross-selling current PHD Search clients and securing new streams of revenue, resulting in a 300% increase in revenue y/y.

"Search Lead" in all PHD business pitches.

Oversaw global and US search programs for HP, the first "global" search business pitched by Omnicom Media Group which spanned over 40 countries and 20 languages.

Developed the first ever global operations plan for centralizing management and oversight of search operations across multiple countries.

Lead a team of 14+ in the US to develop and execute search plans.

Spearheaded development of search programs to help drive brand awareness, consumer engagement and online and offline purchase for Lowe's Home Improvement.

Responsible for growing Lowe's paid search investment by 10x.

Focused on developing and growing C-Suite client relationships as search investment became a larger part of overall media investment.

Educated marketers across the Lowe's organization about the value of search as a key part of their marketing strategy.

Helped to design staffing plan that increased from 2 people to 10+ paid search and SEO experts as business grew.

Managed day to day sea client relationships for Dell, Lowe's, The Tire Rack's paid search and SEO programs.

Oversaw a team of 5+ search managers.

Responsible for developing all facets of paid and natural search campaign creation from keyword creation and creative development, portfolio bid management, feed creation, technology and tracking implementation.

Maintained profitable inventory levels in stores by strategizing pre-season initial quantities and adapting in-season replenishment of units in order to maximize retail sales, cost sales, and gross margin dollars.