Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Generic
Abby Draper

Abby Draper

Charlotte,NC

Summary

Public relations leader with two decades of experience, specializing in client engagement and innovative strategy development. Expertise in crisis communication and media relations, with a proven track record of crafting compelling narratives that enhance brand visibility. Strong ability to foster influencer relationships, consistently achieving impactful results.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Lead Strategist

Abby Leigh Studio
01.2020 - Current
  • Collaborate with brands in beauty, education, fitness, healthcare, and home industries.

Vice President, Public Relations & Client Experience

Humble & Wallop
07.2024 - 07.2025
  • Managed all public relations and client experience initiatives to enhance engagement.

Lead Account Strategist

Draper DNA
01.2021 - 12.2023
  • Generated varied content for agency and client projects, encompassing marketing trends and topical discussions.
    Applied nearly 20 years of experience in comprehensive marketing and PR efforts.
    Formulated engaging narratives that reflect current innovations and industry conversations.
    Advanced agency goals by consistently delivering creative solutions that engage audiences.

Senior Public Relations Strategist

Walk West
08.2019 - 08.2020
  • Spearheaded the development of an advanced PR department, enriching client portfolios.
    Advanced business strategies to elevate public relations efforts company-wide.
    Guided account management alongside comprehensive internal PR training.
    Optimized crisis communication protocols for enhanced reputation protection.
    Drove social media strategy with impactful content production.
    Orchestrated event management processes for increased exposure.
    Forged strategic influencer collaborations to broaden influence.

Account Manager

Porter Novelli
Los Angeles, CA
04.2015 - 01.2016
  • Directed comprehensive marketing and public relations initiatives for over 600 McDonald’s locations in Southern California.
    Presented targeted social media opportunities to board for improved visibility.
    Led a team of four employees, driving collaboration and productivity.
    Provided regular updates to Senior Vice President regarding progress and results.

Account Manager

IMRE
Los Angeles
01.2011 - 01.2014
  • Opened West Coast office in Los Angeles, targeting new business opportunities and client engagement.
    Oversaw all operational aspects of West Coast office to maximize effectiveness.
    Crafted year-long business strategies focused on marketing, public relations, and advertising efforts.
    Drove initiatives incorporating emerging media and social media for broader outreach.

Education

Bachelor of Arts -

University of Kentucky
Lexington, KY
01.2008

Skills

  • Public relations expertise
  • Crisis communication strategy
  • Media relations proficiency
  • Advanced written and oral skills
  • Social media content creation
  • Digital platform management
  • Influencer relationship building
  • Strategic marketing planning
  • Budget management and oversight
  • Brand ambassador for lifestyle sectors

Affiliations

  • Volunteer, Samaritan House Charlotte:
  • Member, PRSA Charlotte
  • Member, AMA Charlotte

Certification

  • APR certified

Timeline

Vice President, Public Relations & Client Experience

Humble & Wallop
07.2024 - 07.2025

Lead Account Strategist

Draper DNA
01.2021 - 12.2023

Lead Strategist

Abby Leigh Studio
01.2020 - Current

Senior Public Relations Strategist

Walk West
08.2019 - 08.2020

Account Manager

Porter Novelli
04.2015 - 01.2016

Account Manager

IMRE
01.2011 - 01.2014

Bachelor of Arts -

University of Kentucky

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