Summary
Overview
Work History
Education
Skills
Timeline
Professional Qualifications - Skills
Generic

Abby G. Lee

Queens

Summary

Creative, versatile, and fun multimedia producer and designer with a strong track record of developing innovative content across video, digital design, and educational media. Skilled in leading end-to-end production for diverse formats from promotional campaigns to instructional materials, while fostering meaningful collaborative partnerships. Known for blending artistic vision with technical expertise to create engaging, mission-driven content that informs, inspires, and drives impact.

Overview

11
11
years of professional experience

Work History

Senior Manager, Video Specialist

ASPCA
03.2025 - Current
  • Lead the strategic development and execution of multimedia content that advances the ASPCA mission and national presence, overseeing a high volume of concurrent projects across departments.
  • Manage end-to-end video production-from creative concepting to final delivery-for campaigns, fundraising efforts, recruitment, and media partnerships.
  • Oversee and mentor a team of video specialist and coordinator, providing creative direction, feedback, and professional development.
  • Collaborate cross-functionally with Communications, Program, and Membership teams to produce emotionally resonant content for campaigns, donor engagement, and recruitment.
  • Direct video initiatives for national hiring campaigns, producing testimonials, facility tours, and B-roll to support recruitment marketing.
  • Represent the multimedia team in organizational planning, aligning quarterly and annual content strategy with Marketing goals.
  • Ensure all multimedia output meets branding, messaging, and accessibility standards across all platforms.
  • Manage multimedia requests across departments, optimizing team workload and creative priorities to maximize ROI.

Manager, Video Production

ASPCA
11.2022 - 03.2025
  • Produced compelling digital video content that elevated ASPCA's national visual identity and showcased lifesaving efforts.
  • Traveled to document field rescues in remote locations, practicing Fear Free handling and ethical storytelling under unpredictable conditions.
  • Directed all stages of on-site production-scouting, interviewing, filming-to create impactful, high-quality narratives.
  • Managed production timelines and content calendars in coordination with campaign strategies and organizational priorities.
  • Maintained video libraries, oversaw archival systems, and ensured all assets met legal, brand, and accessibility guidelines.
  • Recruited and directed freelance talent to expand production capacity during peak periods.

Video Producer

Columbia University
05.2018 - 11.2022
  • Plan and lead multimedia production for online courses (100+ courses per semester), live events, and marketing initiatives in collaboration with Columbia Engineering stakeholders.
  • Produce original video content-including motion graphics, animation, and instructional media to enhance teaching and student engagement.
  • Manage and maintain three recording studios (green screen, audio booth, and lightboard), ensuring all equipment is fully operational.
  • Partner with Graduate Student Affairs to produce high-profile campus events such as Welcome Days and Commencement with seamless multimedia execution.

Instructional Media Specialist

Barnard College
03.2014 - 05.2018
  • Led faculty transition from Sakai to Canvas LMS, providing hands-on training and strategic consultation for a seamless migration.
  • Designed and facilitated workshops in video production, graphic design, and media tools to foster digital literacy among students, faculty, and staff.
  • Collaborated with leadership on the strategic planning and launch of new media studios and innovation labs.
  • Provided end-to-end instructional media consulting to support faculty in developing innovative course content aligned with teaching goals.
  • Oversaw IMATS operations, including 800+ equipment loans and 100+ video productions per semester.
  • Recruited, trained, and managed a team of 20+ student workers to deliver high-quality support across all media services.

Education

M.A. - Instructional Technology and Media

Teachers College of Columbia University
New York, NY
05.2020

B.A. - Communications, Concentration in Film and Media Studies

Adelphi University
Garden City, NY
05.2011

Skills

  • Skilled in multimedia production including camera, audio, and lighting
  • Adobe Creative Cloud expertise
  • Familiarity with industry-standard editing applications
  • Skilled in using livestreaming software
  • Proficient in 360/VR video technology
  • Experience with web design tools

Timeline

Senior Manager, Video Specialist

ASPCA
03.2025 - Current

Manager, Video Production

ASPCA
11.2022 - 03.2025

Video Producer

Columbia University
05.2018 - 11.2022

Instructional Media Specialist

Barnard College
03.2014 - 05.2018

B.A. - Communications, Concentration in Film and Media Studies

Adelphi University

M.A. - Instructional Technology and Media

Teachers College of Columbia University

Professional Qualifications - Skills

  • Video Production & Graphic Design, Proficiency with HD/4K cameras, DSLRs, consumer/pro-sumer models, audio equipment (Tascam, zoom, shotgun, wired and wireless setups), lighting safety, and design. Adobe Cloud software (Premiere, Photoshop, Illustrator, Audition, After Effects etc.) Final Cut X, Avid, Garage Band, Audacity, Quicktime, iMovie, Wacom software proficiency, LiveStream, 360/VR video cameras
  • Web Design, Programming, and Social Media, Canva, Dropbox, Drupal, Wordpress, Google Sites, HTML, CSS, Java, MediaThread/Social Book, Piazza, Prezi, Tumblr, VoiceThread, YouTube, Vimeo

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