Abby Hatfield

#2 in key business unit growth in 2020, 56% over PY

• Drove territory sales growth of key products in pediatric offices and hospitals by connecting with key decision makers
• Educated physicians, neonatologists, dieticians and nurses on product offerings, clinical studies and new products to meet patient needs
• Gained physician recommendations by providing excellent customer service and becoming trusted advisor in pediatric nutrition
• Business analysis and strategic sales planning based on POS retail sales and influence on healthcare provider recommendations
• Prepared and delivered product presentations at top hospitals in Boston to drive awareness of product portfolio benefits and increase hospital orders
• Maintained thorough and current knowledge of medical products, competitive offerings and market developments to capitalize on growth and expansion opportunities
• Retail sales liaison team - Selected by management to work with retail sales leaders to help medical sales team and retail sales team work cross-functionally and achieve sales growth targets
• Safety manger 2020 & 2021 - Identify, educate and promote safe work habits for field sales team

Increased territory sales growth by 48% in 2016. Ranked #2 on the NE team

• Managed client portfolio of 100+ doctors and healthcare practices with $1.1M annual sales revenue goal. Connected health care providers with innovative ambulatory technology and software. Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships
• Assessed business processes, defined product solutions and created targeted sales presentations that demonstrated value of Greenway’s IT solutions
• Worked with existing client base and communicated with physicians, office managers and C-level healthcare executives to expand product penetration and retain account business
• Analyzed business trends and assess sales metrics to create strategic sales and marketing plans and identified opportunities to expand sales revenues
• Cultivated and maintained relationships with new and existing accounts to drive revenue growth
• Partnered with cross functional team members and leveraged strong negotiation skills to close tough deals with lucrative clients

#1 Overall Sales 2015, 12% growth v. PY. Served as mentor and trainer for new hires

• Probed, developed and closed multi-channel product sales within territory. Focus in Vascular, Cardiology, Internal and Endocrinology. Used consultative solution selling methodology to market medical device solution, connected with key opinion leaders and built strong sales pipeline
• Directed entire sales process including prospecting, needs assessment, product presentation and demonstration, contract negotiation of service and post-sale follow-up
• Built client relationships, identified potential clients and business development opportunities through cold calling and networking
• Identified key decision makers and delivered targeted presentations of patient healthcare benefits of medical device and services
• Developed and maintained relationships of trust by operating with honesty and integrity

#1 in sales growth (12%) for large format supermarket business and #1 in Wal-Mart sales growth in 2011. Mentor and management sales trainer

• Lead and developed a team of 12 sales representatives in front-line execution and sales growth objectives. Territory sales annual goal of $11M. Achieved and exceeded sales goal each year with annual growth spanning 5-10%
• Scrutinized KPI's of key business units in each customer account to identify opportunities for growth
• Presented these findings to store managers to increase sales and sales through register
• Analyzed trending based on season and placement through accounts to drive highest volume of consumer sale
• Built strategic relationships at store level, including Key Account Managers and C-Level executives within the industry to achieve sales success across channels of customers

#1 in new business development in 2007

• Generated pipeline and sales for SAP Small Business Software Solutions
• Identified KPI trends, areas of opportunity, scale and potential improvements to drive ongoing business vision and optimization
• Managed accounts and customer experience from cold-call to closed sale