Abby Horan

Streamlined internal communications across departments, fostering better collaboration among teams supporting the sales cycle.

• Organized high-impact workshops focused on skill development, boosting overall team performance through knowledge sharing sessions.
• Ensured smooth daily operations through consistent maintenance of office equipment, troubleshooting issues when necessary.
• Evaluated sales processes and identified areas of improvement, leading to streamlined workflows and increased efficiency.
• Managed office inventory, tracking supplies and placing orders to ensure smooth daily operations.
• Coordinated events for staff members, promoting team-building activities and boosting morale within the workplace.
• Prepared and edited presentations on behalf of executives for both internal meetings and external conferences.

• Managed web development and digital marketing projects from kickoff to completion while strategically looking at how to improve the business and service delivery to clients
• Key Accomplishments:
• Onboard new partners and coordinate internally to assign a core team to the new partner account
• Develop project roadmap, KPIs and milestones based on initial scope created by the partner and agency
• Provide a strategic approach to each partner account in order to see areas of opportunity based on forecasting on a quarterly, monthly or yearly basis
• Allowing business development to upsell and bring additional services in-house
• Manage day-to-day tasks and ensure that tasks are delivered on time during sprints ensuring that internally team meets or exceeds partner expectations
• Champion open communication both internally and externally
• Challenge the status quo i.e seeing areas of opportunity where the agency could improve from a sales, marketing, in order to help grow the agency and bring in more talent

• Created, managed and executed industry and company events to enhance brand and bring together industry thought leaders
• Key Accomplishments:
• Managed two day peer networking conference for 200+ US based industry leaders
• Collaborated with production company on event concept, design and branding
• Identified and coordinated with subject matter experts to create meaningful program content resulting in a more robust learning experience for attendees
• Recommended taking a more sustainable approach including: recycled or biodegradable takeaway and reusable badges
• Re-evaluated event elements and reduced excess costs in order to keep event production value high, without taking away from overall branding and attendee experience
• Created social media campaign focused on event promotion
• Successfully achieved KPI's in overall campaign matrix
• Researched 2021 event host city based on potential pipeline revenue, region and popularity
• Host city finalist was presented to CEO and CRO for approval to move forward with venue sourcing
• Partnered with digital team and film crew to discuss innovative ways to promote 2021 events through various marketing assets and videos

• Planned and coordinated events in Silicon Valley to facilitate exposure of technology startup solutions to fortune 1000 executives
• Coordinated internal efforts between account teams, research and clients
• Consistently booked high profile speakers for events while managing all details resulting in an exceptional client experience
• Key Accomplishments:
• Managed account teams through the entire event process, from initial discovery call to day of event
• Sourced venue options based on account team budget, date and timeline and type of experience account team wanted for their client
• Worked with research team to create a curated list of tech startup companies that best aligned with the focus or topic of the event
• Coordinated with existing venture capital investment firm partners and used industry relationships to book Founder or C-level executives to speak from each selected tech startup
• Designed all marketing collateral sent to internal stakeholders and external materials provided to clients on day of event
• Created detailed itinerary for all speakers and attendees resulting in seamless logistics and high level of speaker and attendee satisfaction

• Responsible for planning, designing and executing client events and industry sponsored conferences
• Handled all marketing event assets for each event