Summary

Overview

Work History

Education

Skills

Websites

Affiliations

Languages

References

Timeline

Abby J. Bruning

Bend,OR

Summary

Results-driven product leader born to build strategic, successful product lines to drive profits, increase market share and cement industry dominance. Focused, performance-minded manager with proven skills in project management, and team building. Ready to offer several years of experience to new role dedicated to achieving exceptional results in a highly competitive field.

Overview

years of professional experience

Work History

Category Director

Hydro Flask

Bend, Oregon

10.2023 - Current

Developed category strategies to optimize product assortment and enhance customer experience.
Led cross-functional teams to execute category initiatives across marketing and sales channels.
Conducted competitive analysis to identify opportunities for growth within product categories.
Developed and implemented category strategies to increase market share for assigned categories.
Coordinated with internal teams such as merchandising, operations, finance, and legal regarding category strategy implementation.

Angel Investor

Oregon Sports Angels

06.2021 - Current

Conducted annual meetings with over 30 prospective sport-focused companies seeking early-stage investments.
Focused on supporting female and BIPOC founders to promote diversity in entrepreneurship.
Advised founders on enhancing pitches and refining business plans for investment consideration.
Led due diligence processes for companies selected for investment by OSA.
Invested in three companies annually, driving growth in targeted sectors.

Director, Global Footwear

Arc'teryx Equip.

Portland, OR

03.2022 - 04.2023

Transformed athlete insights into innovative products for core mountain athletes.
Elevated brand positioning through delivery of premier product solutions.
Developed and championed footwear vision, aligning strategic direction with product creation.
Led collaborative team, fostering an environment of respect, stability, and innovation.
Directed cross-functional efforts in product briefing and team leadership while ensuring gross margin accountability.
Managed key product KPIs to optimize profitability and align design costs with market value.

Various Product & Merchandising Roles

Nike, Inc.

06.2006 - 01.2017

Global Footwear Product Director Nike Women’s Sportswear.
Global Merchandising Director; Women’s Sportswear.
Global Footwear Product Line Manager; Nike Sportswear.
Footwear Merchandising Manager, Emerging Markets.
Global Footwear Assoc. Product Line Manager; Nike ACG.

Consultant

Bruning Bank

10.2017 - Current

Led bank brand re-fresh with agency in 2019.
Lead Strategic Planning and Leadership offsites.
Work with external consultants on Multi-generational Family Strategic Plans.