Abby Lallande
Summary
Dedicated ecommerce strategist with a talent for creating customer-oriented online shopping experiences that truly engage and convert. Leveraging a sharp design eye, strategic insight, and technical know-how, I seamlessly blend creativity and expertise to drive growth and create delightful, memorable user interactions.
Overview
5
5
years of professional experience
Work History
Manager, Ecommerce
ARMRA Colostrum
02.2024 - Current
- Owned end-to-end eCommerce strategy, leading new product launches, on-site promotions, and ongoing optimization to drive growth and conversion.
- Conducted in-depth UX research and A/B testing to optimize funnel, which led to a 3.63% lift to conversion and over $8MM in annual revenue.
- Led the evaluation and onboarding of new eCommerce tools, creating efficiencies that saved 20-30 hours/week across QA and engineering, and $3,700/month in attribution loss
- Partnered closely with marketing, design, and dev teams to ensure seamless execution across all digital touchpoints and decrease CAC by 13%
Sr. Manager, Ecommerce
Daily Harvest
08.2024 - 02.2025
- Collaborated with the product development team on a strategic overhaul of the e-commerce platform to Shopify, driving a transformative redesign that amplified user engagement and delivered a 9% boost in conversion rates.
- Managed product lifecycle from design to development, crafting detailed briefs for design teams and converting them into actionable tickets for engineering to ensure smooth execution.
- Directed the overhaul of the blog, including managing SEO agency relationship, designer, and developer work
Digital Merchandiser
Daily Harvest
02.2023 - 08.2024
- Curated a seamless and accurate product catalog, driving the lifecycle from launches to sunsets with a meticulous eye on categorization, seasonal trends, and evolving customer aspirations.
- Created a site placement playbook for cross-functional partners to easily understand, utilize and track merchandising-owned growth levers.
- Collaborated with Business Development and Growth Marketing teams to curate and launch over 30 bespoke collections for B2B partners and Google Shopping, driving targeted engagement and expanding market reach.
Sr. Associate, Customer Retention
Daily Harvest
09.2020 - 02.2023
- Consistently upheld best-in-class KPIs for customer retention, achieving an impressive 98% customer satisfaction rate, an average handle time of just 1 minute, and a stellar 99% average internal conversation quality grade.
- Orchestrated social media interactions with a customer-first approach, skillfully managing comments and DMs through a PR crisis while maintaining the brand’s voice and persona.
- Pioneered enhancements to operational processes, optimizing the knowledge base and driving improvements in team efficiency.
Education
Bachelor of Arts -
Arizona State University
Tempe, AZ01.2020
Skills
- Shopify
- GA4
- A/B Testing
- SEO/GEO
- Merchandising
- UX/UI Consulting
- Jira/Monday/Asana
- Conversion Rate Optimization
- ADA/Consent Compliance
- Project management
- Figma
Websites
Timeline
Sr. Manager, Ecommerce
Daily Harvest
08.2024 - 02.2025
Manager, Ecommerce
ARMRA Colostrum
02.2024 - Current
Digital Merchandiser
Daily Harvest
02.2023 - 08.2024
Sr. Associate, Customer Retention
Daily Harvest
09.2020 - 02.2023
Bachelor of Arts -
Arizona State University