Abby Leutholdt
Kelseyville,CA
Summary
Results-driven marketing and events professional specializing in efficiency and team empowerment. Expertise in developing communication protocols and executing large-scale events, consistently achieving high client satisfaction and operational productivity.
Overview
20
20
years of professional experience
Work History
Marketing Consultant and Principal Planner
Abby Leu Presents
San Francisco Bay Area, CA
07.2015 - Current
- Designed and executed unique weddings, corporate events, and fundraisers tailored to client needs.
- Managed budgets and timelines to ensure seamless event delivery.
- Coordinated marketing campaigns and PR strategies for multiple brands, improving client visibility.
Marketing Coordinator and Event Planner
Coyote Valley Casino
Redwood Valley, CA
12.2025 - 05.2026
- Orchestrated communication protocols from inquiry to billing, improving departmental workflows.
- Implemented cloud-based CRM to enhance team collaboration and maximize profits.
- Promoted brand visibility at community events through strategic marketing initiatives.
Marketing and Engagement Lead
Blue Zones Project
Lake County, CA
10.2021 - 05.2022
- Built relationships with community leaders and sponsors to launch local initiatives.
- Enhanced social media presence, growing audience reach to 33K users prior to project launch.
- Exceeded media and press engagement metrics for year one prior to 'official community launch date
Area Sales Manager for sites in Russian River and Yosemite
AutoCamp
San Francisco, CA
08.2017 - 03.2020
- Launched sales department as first sales manager, advancing to area sales manager at Autocamp Russian River and Autocamp Yosemite.
- Developed communication protocol from inquiry to final billing, increasing efficiency for support teams.
- Crafted tailored proposals addressing client needs, enhancing engagement and satisfaction.
- Managed regional reservations team, implementing call and upsell goals while streamlining guest offerings.
- Employed relationship-building skills to establish partnerships with local operators.
- Created customized proposals to meet specific client requirements, improving service delivery.
- Led teams in achieving sales objectives through effective management and strategic planning.
Marketing and Special Events Sales Manager
Chalet Restaurant Group
San Francisco Bay Area, CA
10.2013 - 08.2015
- Created environment for sustained success by achieving 20% annual sales growth to help reach a department total of $1.8M.
- Developed customized proposals, banquet event orders, and menus with Chef, tailored to client needs.
- Created customized proposals, banquet event orders, and menus with our Chef, tailored to each client's needs.
- Redesigned event menus and packages across all locations, enhancing offerings and focusing on profit maximization.
- Assisted in creating department training manual and reports to track market trends and annual event sales, ensuring seamless execution.
Director of Catering
Kuleto's Italian Restaurant and Villa Florence Hotel
San Francisco, CA
12.2011 - 08.2013
- Nurtured a team to proactively sell and upsell clients to achieve happy guests and exceed sales goals.
- Contributed significantly to increased revenue by developing outreach program to local hotels and corporate concierges.
- Hosted and entertained potential clients in collaboration with Director of Sales to strengthen business relationships.
- Represented property at charity and community events; hosted booth at industry and trade shows.
Director of Special Events, Marketing and PR
Palio d'Asti Restaurant
San Francisco, CA
09.2006 - 12.2011
- Drove revenue growth through targeted initiatives that resulted in a 41% increase in business.
- Launched additional revenue sources, including group wine, mixology, and cooking classes, diversifying offerings to enhance customer experiences and boost profitability.
- Streamlined processes for updating menus and collateral using advanced software tools.
Education
Professional Degrees - Meeting Planning and Wedding Consultation
California State University
San Francisco, CaliforniaSkills
- Event production and logistics
- Vendor negotiation
- Sustainability practices
- Transportation planning
- Community engagement
- Marketing campaigns
- Public relations management
- Creative event design
- Marketing strategy
- Social media engagement
- Client relations
- Stakeholder collaboration
- Project, Budget and Schedule coordination
- Team leadership
- Microsoft 365 Platform
- Google Applications
Community Service
Lake County Rural Arts Initiative, Board Member, PR, Social Media & Marketing Committee
Timeline
Marketing Coordinator and Event Planner
Coyote Valley Casino
12.2025 - 05.2026
Marketing and Engagement Lead
Blue Zones Project
10.2021 - 05.2022
Area Sales Manager for sites in Russian River and Yosemite
AutoCamp
08.2017 - 03.2020
Marketing Consultant and Principal Planner
Abby Leu Presents
07.2015 - Current
Marketing and Special Events Sales Manager
Chalet Restaurant Group
10.2013 - 08.2015
Director of Catering
Kuleto's Italian Restaurant and Villa Florence Hotel
12.2011 - 08.2013
Director of Special Events, Marketing and PR
Palio d'Asti Restaurant
09.2006 - 12.2011
Professional Degrees - Meeting Planning and Wedding Consultation
California State University