Abby Martin, MPH
Greater Philadelphia,NJ
Summary
Dynamic and results-oriented healthcare leader with a proven track record in driving operational excellence and strategic growth. Possesses deep expertise in analyzing complex clinical, financial, and utilization data to provide actionable insights to hospital C-suite executives. Demonstrated history of success in healthcare operations, quality and performance improvement, and strategic planning. Excels in business and census development, program implementation, and adherence to regulatory standards. Renowned for effective facilitation skills, compelling content creation, and building strong strategic relationships. Dedicated to elevating healthcare organizations to new heights of quality and performance.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Clinical Product Director; Solutions Strategy
Vizient Inc.
04.2022 - Current
- Facilitates webinars with over 300+ attendees and sales demos of CDB (Clinical Data Base) modules to support product delivery, sales and business stakeholders,while supporting the development of Member education initiatives and internal/external documentation and learning.
- Increased Provider Insight usage by 80% in 2022 and 2023.
- Leads the overall management across multiple product suites or highly complex products within the Clinical Database (CDB) Portfolio
- Manages the overall product strategy, vision, and enhancements for the CDB while aligning internal and external stakeholders
- Creates and communicates product value proposition across integrated solutions, while articulating value to Members
- Coordinates and conducts Member specific voice of customer interviews to understand concepts, ideas, and overall Member problems as it relates to the product portfolio & strategy
- Facilitates sales demos of CDB products to support sales, service and product delivery while supporting the development of internal education initiatives and internal/external documentation
- Creates & leads product and enhancement business release plans across the organization by collaborating with marketing, sales, delivery and various other Vizient teams.
Clinical Director
AtlantiCare Regional Medical Center
08.2020 - 04.2022
- Directed all aspects of operations, human resources, and the operating budget for the Department of Family Planning
- Ensured compliance with the Federal grant program, while maintaining efficient operational standards for quality patient care
- Facilitated webinars and presentations for 150+ OB/GYN Providers for training and education monthly
- Led a team responsible for patient care, outreach programs, community education and program development.
Senior Consultant
Evans Consulting
02.2020 - 04.2022
- Senior Consultant for the Federal Aviation Administration (FAA) and Veteran’s Health Administration system quality improvement project responsible for strategic development, communication management, process improvement and change management.
- Facilitated annual & quarterly strategic planning meetings for 400+ professional Engineers and support VHA efforts to improve access of care to Veterans.
- Analyzed clinical quality data to determine quality improvement initiatives while partnering with key hospital personnel and VHA leadership.
Regional Director of Provider Relations
Acuity Healthcare
08.2017 - 05.2019
- Responsible for the development and implementation of the annual strategic plan and hospital census & business development plan
- Worked collaboratively with the CEO and CFO to develop the hospitals annual business plan
- Managed over 100 referral sources within the Delaware Valley and oversaw 14 hospital-based clinical liaisons covering over 250 square miles
- Directed a team of 14 clinical liaisons and supported them in maintaining collaborative, positive and effective working relationships within their hospitals and medical community
- Collaboratively developed strategic plans and budgets for each individual liaison, including census & revenue goals, outreach & education goals, and performance improvement initiatives
- Established strong physician and c-suite executive relationships within all referring hospital systems
- Negotiated all insurance contracts and single case agreements for inpatient specialty hospital admissions
- Responsible for the overall census in both NJ Hospitals to meet all revenue and census goals, targeted monthly, quarterly, and yearly.
Lead Clinical Liaison / Admissions Manager
Acuity Healthcare
12.2011 - 08.2017
- Responsible for educating the medical community on all aspects of the Hospital and its services with emphasis on the referral and admission process, including physicians, nurses, case managers and other hospital staff
- Consistently met all census & revenue goals for designated territories
- Responsible for 50% of the Atlantic City hospital census
- Performed clinical assessments to determine appropriateness for patients
- Responsible for hospital business development and meeting monthly, quarterly, and yearly revenue & admission goals
- Collaboratively worked to maintain average daily census (ADC) and budgeted revenue goals
- Worked daily with hospital operations to make qualifying business and clinical decisions for patient admission and prior authorization for acceptance
- Developed and maintained strong relationships with commercial payors, obtained clinical authorizations & negotiated contracts.
Corporate Project Manager
Acuity Healthcare
12.2008 - 12.2011
- Worked directly with the Hospital CEO and VP of Provider Relations to open a hospital from the ground up; Acuity Specialty Hospital at AtlantiCare Regional Medical Center
- Created hospital policies, hired employees, established processes and protocols
- Achieved DNV accreditation, equivalent to the Joint Commission accreditation
- Established a medical staff of 50+ Physicians and created a medical executive committee
- Implemented and developed several departments within the hospital, including human resources, admissions, business office, case management and materials management.
Consultant
United States Department of Defense
06.2006 - 05.2008
- Analyzed and collected wage and salary data for all military bases around the country
- Evaluated and communicated pay rates for military support staff to top US officials
- Restructured wage & salary databases for more efficient data/statistical analysis based on the cost of living for civilians in the local areas surrounding our US military bases.
Education
Master of Public Health - Health Policy & Management
Rollins School of Public Health
Atlanta, GA08.2008
Bachelor of Arts - Health Communication, Human Resources, Marketing and Management
James Madison University
Harrisonburg, VA05.2006
Skills
- Proficient in facilitating meetings and workshops to drive collaboration and achieve desired outcomes
- Skilled in delivering engaging presentations to diverse audiences, effectively conveying complex information
- Demonstrated ability to analyze data, identify trends, and make strategic decisions to drive organizational success
- Implemented process improvement & quality initiatives to streamline operations, enhance efficiency, and reduce costs
- Exhibited exceptional clinical judgment skills, making sound decisions based on patient assessment and data analysis
- Developed and implemented policies and procedures to meet regulatory requirements
- Proficient in determining patient eligibility for various healthcare programs, insurance coverage, and financial assistance
- Identified and pursued business development opportunities, fostering strategic partnerships and driving revenue growth
Certification
CPHQ certification pending
Additional Information
Vice President & School Board Member; Little Egg Harbor School District, NJ
Timeline
Clinical Product Director; Solutions Strategy
Vizient Inc.
04.2022 - Current
Clinical Director
AtlantiCare Regional Medical Center
08.2020 - 04.2022
Senior Consultant
Evans Consulting
02.2020 - 04.2022
Regional Director of Provider Relations
Acuity Healthcare
08.2017 - 05.2019
Lead Clinical Liaison / Admissions Manager
Acuity Healthcare
12.2011 - 08.2017
Corporate Project Manager
Acuity Healthcare
12.2008 - 12.2011
Consultant
United States Department of Defense
06.2006 - 05.2008
Master of Public Health - Health Policy & Management
Rollins School of Public Health
Bachelor of Arts - Health Communication, Human Resources, Marketing and Management
James Madison University
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