Summary
Overview
Quote
Work History
Education
Skills
Timeline
Hi, I’m

Abby Peterson

Marketer, Copywriter
Eagan,MN
Abby Peterson

Summary

Dynamic and visionary creative director specialized in curating relevant content to drive brand awareness and align audiences with company image. Demonstrated mastery of all platforms with a proven record of exponentially increasing online presence and follower base. Known for brilliant copywriting, epic campaigns, and shaping brands' futures.

Prestigious LinkedIn Content Creator, LinkedIn Champion award recipient, and recognized as a celebrated attendee at the exclusive 2023 She Runs It event in Cannes. Engaged in high-level discussions with industry leaders, including the CMO of Ulta Beauty and CEO of Hartbeat, among other luminaries.

Renowned for fostering collaborative leadership, infusing proactive energy, and transforming complex visions into tangible achievements. A proven leader with an unwavering executive presence inspires trust and ignites unprecedented growth.

Pioneered a remarkable 59% increase in repeat business by spearheading inventive strategies, including customer surveys, impactful newsletters, rich media creation, compelling case studies, and strategic brand collaborations.

Overview

10
years of professional experience

Quote

Either write something worth reading or do something worth writing.
Benjamin Franklin

Work History

Big Village
New York City, NY

Senior Manager/ Creative Director
07.2022 - 12.2023

Job overview

  • Orchestrated a strategic overhaul of direction and creativity, propelling revenue expansion through visionary leadership: spearheaded project execution, Subject Matter Expert (SME) recruitment, and dynamic business development initiatives.
  • Directed full-cycle initiatives for the Expert unit, orchestrating multifaceted projects spanning SEO, paid ads, campaign calendars, blogs, graphics, emails, and copywriting to elevate brand impact.
  • Spearheaded the redesign of the company website, achieving a remarkable 50% surge in traffic and a notable 20% increase in conversion rates within a compressed 6-month timeframe.
  • Conceptualized and executed a comprehensive company identity refresh, amplifying brand coherence and resonance across all customer touchpoints.
  • Implemented a human-centric design methodology, enhancing usability and elevating customer satisfaction metrics to new heights.
  • Cultivated strategic alliances with external partners, enriching the team’s innovative arsenal and driving forward-thinking initiatives.
  • Honored with esteemed industry awards for pioneering creative endeavors, including three consecutive She Runs It accolades and three years of distinguished service as a LinkedIn Champion.
  • Cultivated enduring client partnerships, fostering a remarkable 59% surge in repeat business. Strategically implemented Customer Experience (CX) surveys, newsletters, rich content creation, impactful case studies, and seamless tactical integration.
  • Orchestrated two highly impactful rebranding campaigns, breathing fresh life into the online presence—prioritized design excellence and user-centric experiences, culminating in a visually captivating website optimized for unparalleled engagement.

Big Village
New York City, NY

Manager/Marketer/Recruiter
07.2021 - 07.2022

Job overview

  • Spearheaded the global Expert unit, orchestrating the meticulous matching and vigilant oversight of 13,000+ industry specialists catering to consulting, litigation, forums, and high-demand in-depth interviews (IDIs).
  • Navigated pandemic hurdles by amplifying the expert consultant cohort by an impressive 20% through precision-targeted outreach initiatives and expedited recruiter training programs.
  • Executed a dynamic regimen of continuous market research and rigorous competitive analysis, guaranteeing precise, data-fortified execution of omnichannel campaigns.
  • Cultivated an environment fostering innovation and synergy, resulting in heightened employee engagement and retention rates.

Big Village
New York City, NY

Recruiter
02.2018 - 07.2021

Job overview

  • Directed the complete recruitment lifecycle, cultivating exemplary experiences for candidates and stakeholders alike.
  • Conducted thorough screenings, interviews, and assessments to meticulously evaluate the qualifications of clients and consultants to ensure perfect pairings.
  • Acknowledged for outstanding client and consultant satisfaction, consistently maintaining an exceptional 4.7 out of 5 rating.
  • Pioneered the implementation of an Annual Employee Perception Survey and cross-functional roundtable meetings, resulting in an impressive 40% Year-Over-Year (YOY) augmentation in professional development and satisfaction scores.

Kinuu
Minnetonka, MN

Social Media/ Communications Manager, Team Lead
08.2018 - 04.2021

Job overview

  • Devised strategies to streamline operations and amplify visibility across diverse channels.
  • Levered social platforms, trade shows, virtual events, webinars, referral programs, and networking events to yield a notable 32% surge in customer base and website traffic.
  • Routinely validated technology to optimize game functionality, furnishing comprehensive reporting and analysis to the development team.
  • Instituted tailored support approaches, cultivating inclusivity for stakeholders on a global scale.
  • Proactively pursued training sessions to remain abreast of industry trends, augmenting team expertise and fostering a culture of continuous improvement within the company.

MatBoss
Edina, MN

Social Media Manager/Branding/Audience Engagement
07.2016 - 08.2018

Job overview

  • Orchestrated cross-functional teams to enhance visibility and engagement across a myriad of social media platforms.
  • Formulated and implemented pioneering strategies to elevate brand awareness, enrich follower engagement, and stimulate conversion rates.
  • Produced captivating global blog posts, pay-per-click (PPC) ads, and promotions precisely tailored to meet customer requirements, fostering heightened audience engagement and perspectives.
  • Cultivated a devoted following through the adept execution of a robust organic social strategy.
  • Crafted a cohesive message and voice, consistently disseminating invaluable content resonating with the target demographic, ultimately yielding profitability within a concise 2.5-year timeframe.

G.H. Bass & Co
Albertville, MN

Assistant Manager/Forecasting
2015.10 - 2016.07 (9 months)

Job overview

  • Streamlined store operations for increased efficiency, implementing new processes and procedures.
  • Improved customer satisfaction by addressing and resolving complaints promptly.
  • Increased sales through effective merchandising strategies and targeted promotions.
  • Conducted employee performance evaluations, providing constructive feedback for growth and development.
  • Implemented staff training programs, enhancing product knowledge and improving customer service skills.
  • Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
  • Supervised day-to-day operations to meet performance, quality and service expectations.

Gap Inc
Albertville, MN

Account Specialist, Head of Training
2013.07 - 2015.10 (2 years & 3 months)

Job overview

  • Enhanced client satisfaction by promptly resolving account issues and providing exceptional customer service.
  • Streamlined account management processes for increased efficiency and accuracy in financial reporting.
  • Collaborated with sales team to upsell products and services, resulting in higher revenue generation.
  • Implemented new strategies to improve account retention rates and reduce customer churn.

Education

College of Saint Benedict
St. Joseph, MN

Bachelor of Arts
05.2013

University Overview

Skills

  • Operations Management
  • Recruiting and interviewing
  • Product and service knowledge
  • Task Delegation
  • Partnership Development
  • Resource Allocation
  • Budget Oversight
  • Strategic Planning
  • Talent Development
  • Market Analysis
  • Cross-Functional Communication
  • Process Improvement
  • Design Understanding
  • Team Development
  • Budget Adherence
  • Creative Team Collaboration
  • Campaign Development
  • Storyboard Creation
  • Creative Team Leadership
  • Media Industry Best Practices
  • Marketing Expertise
  • Stakeholder Relations
  • Project Management
  • Strategic Leadership
  • Brand Messaging
  • Social Media Platforms
  • Administering Social Media Accounts
  • Industry Research
  • Communication Strategies
  • Team Meetings
  • Manage Client Relationships
  • Graphic Arts Design
  • Design Layouts
  • Oversee Projects
  • Coordinate Schedules
  • Blog Posts
  • Art Direction
  • Maintain Budgets
  • Brand Development
  • Customer Relationship Management
  • Campaign Management
  • Vendor Relations
  • Brand-Building Strategies
  • Staff Management
  • Product Development
  • Direct Email Campaigns
  • Client Meetings
  • SEO Optimization
  • Reputation Management
  • Lead Generation Management
  • Social Media Strategy
  • Content Curation
  • Marketing and Advertising
  • Business Development
  • Social Media Content Creation
  • Strategic Positioning
  • Rate Updates
  • Marketing Campaign Development
  • Website Creation
  • Strategic Partnership
  • New Business Opportunities
  • Web Content Branding
  • Public and Media Relations
  • SEO Strategy and Execution
  • Operations Management
  • Promotions and Marketing Strategies
  • Campaign Implementation
  • Website Copy
  • Internal and External Communications
  • Customer Retention Strategies
  • Retail Knowledge

Timeline

Senior Manager/ Creative Director
Big Village
07.2022 - 12.2023
Manager/Marketer/Recruiter
Big Village
07.2021 - 07.2022
Social Media/ Communications Manager, Team Lead
Kinuu
08.2018 - 04.2021
Recruiter
Big Village
02.2018 - 07.2021
Social Media Manager/Branding/Audience Engagement
MatBoss
07.2016 - 08.2018
Assistant Manager/Forecasting
G.H. Bass & Co
2015.10 - 2016.07 (9 months)
Account Specialist, Head of Training
Gap Inc
2013.07 - 2015.10 (2 years & 3 months)
College of Saint Benedict
Bachelor of Arts
Abby PetersonMarketer, Copywriter