Abby Rogers
Summary
Executive Producer with extensive experience specializing in digital strategy and audience engagement. Successfully launched AJ+'s TikTok channel, achieving 1.5 million followers while enhancing operational workflows and building strategic partnerships. Committed to leveraging creative storytelling and data analytics to produce impactful content across multiple platforms.
Overview
15
15
years of professional experience
Work History
Executive Producer, Planning
AJ+
04.2025 - Current
- Directed content pitches and managed production for key editorial projects and events.
- Oversaw content production from concept to final delivery across various platforms.
- Led live coverage of critical news events, including the genocide in Gaza and the 2024 presidential election.
- Wrote multiple stories daily while embedded with Al Jazeera English Digital, contextualizing breaking news.
- Standardized workflows for sharing AJ+'s original content with strategic partners and publications.
- Contributed to network-wide Modern Newsroom initiative, redesigning AJ+'s editorial and operational workflows, specifically to better utilize AI.
- Facilitated content sharing across AJ+ network an average of 30 times monthly.
- Cultivated relationships with external partners and freelancers to ensure project success.
Executive Producer, Engagement & Planning
AJ+
03.2023 - 04.2025
- Relaunched AJ+'s Planning team, while continuing to manage the Engagement team, thereby managing the workflow and employees of two high priority and high volume teams
- Created a content sharing workflow across AJ+'s four languages
- Worked across the newsroom to manage AJ+'s ongoing live coverage of the student protests across the world
- Implemented a content exchange system within Al Jazeera Media Network, fostering interdepartmental cooperation
Executive Producer, Engagement
AJ+
10.2021 - 03.2023
- Successfully launched AJ+'s TikTok, achieving 1.5 million followers and elevating brand visibility.
- Grew Instagram following by over 1 million, increasing audience engagement significantly.
- Guided team through challenges, promoting motivation and mental well-being.
- Created quality content during key news events to sustain audience trust.
Acting Executive Producer of Editorial Engagement
AJ+
08.2019 - 10.2021
- Directed Twitter content for more than 1.2 million followers, delivering 20+ news alerts daily
- Revamped team structure, fostering growth and promotions
- Introduced the role of Publisher at AJ+, which streamlined publishing processes and ensured error-free workflows
Social Media Consultant
Nonprofits
03.2019 - 08.2019
- Revamped branding for influential news organizations, nonprofits, and agencies on social media.
- Enhanced social media platforms to connect with core audiences more effectively.
- Developed strategic data collection methods, including quarterly presentations to Dr. Oz.
- Increased awareness of HealthCorps' initiatives leading up to the 13th Annual Gala.
- Live streamed Gala event across all platforms to maximize audience reach.
- Achieved nearly 2% engagement rate on Facebook for HealthCorps in one month.
- Executed experiential branding during Gala to reinforce organizational messaging.
Senior Digital Manager
Metropolitan Public Strategies
06.2018 - 01.2019
- Created detailed organic and paid social media and digital campaigns for clients — including Hotel Workers For Stronger Communities and UNITE HERE Florida PAC — that ultimately won unanimous approval of regulations for Airbnb in New York City and the passage of Amendment 4 in Florida
- Managed weekly email newsletter campaigns for dozens of clients that reached audiences of hundreds of thousands, turning them into dedicated voters or customers
- Oversaw the extensive redesign of Metropolitan Public Strategies’ website
- Metropolitan Public Strategies is a full-service communications firm that addresses clients’ immediate and long-term goals by crafting thoughtful and creative solutions to their most complex strategic problems. I executed all digital campaigns — including organic and paid social media, newsletter marketing, and website communications.
Senior Editor, Social Media and Distribution Partnerships
A Plus
10.2016 - 06.2018
- Spearheaded strategy for over 10 social media accounts, managing a team of 4 editors.
- Forged partnerships with popular Instagram artists to expand social media presence.
- Oversaw collaborations with UN Women and Scribd to enhance content distribution.
- Launched the Facebook video program, achieving more than 40 million views.
- Revamped paid traffic program to drive engagement significantly.
- Built social media program at A Plus from inception, including content calendar and strategy.
- Managed Ashton Kutcher’s Facebook page alongside A Plus’ strategic partnerships.
Lead Social Media Editor
A Plus
04.2015 - 10.2016
- Managed A Plus' social media, boosting Ashton Kutcher's Facebook reach from 25 million to 49 million
- Collaborated with writers to craft engaging content for multiple platforms
- Enhanced influencer engagement using strategic content deployment
- Directed social media strategy, achieving significant audience growth
- Optimized content for social media, driving measurable engagement increases
Social media editor
Fusion
07.2014 - 03.2015
- Oversaw two primary Facebook pages, multiple show pages, three Twitter accounts, and Tumblr, posting over 50 updates daily.
- Reported on issues relevant to millennial women, including women’s rights and midterm election impacts.
- Managed social media platforms while delivering engaging content for website and fostering audience interaction.
- Contributed to the editorial mission of Fusion, a media partnership between ABC and Univision, focusing on diverse and inclusive reporting.
Social Media Producer
Al Jazeera America
08.2013 - 07.2014
- Covered breaking news globally on social media for American audiences.
- Managed live blogs and various social media feeds for Al Jazeera America.
- Contributed to successful launch of Al Jazeera America as cable channel and news website.
- Achieved Shorty Award for Best News Twitter account, recognizing excellence in social media engagement.
Digital Marketing Manager
February Partners
02.2013 - 06.2013
- Developed and executed social media campaigns for upcoming titles, amplifying audience engagement.
- Served as voice of February Partners' social media accounts to enhance brand presence.
- Launched publicity campaigns for authors' new books, increasing readership and visibility.
- Managed publicity initiatives at February Partners, promoting authors, documentarians, and experts.
Law & Order Reporter
Business Insider
05.2012 - 02.2013
- Analyzed Supreme Court proceedings on Obamacare, offering insights into implications for readership.
- Examined recession effects on legal education and employment prospects for law graduates.
- Covered pivotal news stories, ensuring timely information dissemination to the audience.
Lists and Rankings Editor
Business Insider
01.2011 - 09.2012
- Developed comprehensive lists and rankings across various verticals at Business Insider.
Education
Bachelor of Journalism -
University of Missouri
Skills
- Data analysis
- Live event coverage
- Digital strategy
- Workflow optimization
- Audience engagement
- Pitch development
- Content distribution
- Team leadership
- Partnership cultivation
- Social media management
- Data-driven decision making
- Creative storytelling
Timeline
Executive Producer, Planning
AJ+
04.2025 - Current
Executive Producer, Engagement & Planning
AJ+
03.2023 - 04.2025
Executive Producer, Engagement
AJ+
10.2021 - 03.2023
Acting Executive Producer of Editorial Engagement
AJ+
08.2019 - 10.2021
Social Media Consultant
Nonprofits
03.2019 - 08.2019
Senior Digital Manager
Metropolitan Public Strategies
06.2018 - 01.2019
Senior Editor, Social Media and Distribution Partnerships
A Plus
10.2016 - 06.2018
Lead Social Media Editor
A Plus
04.2015 - 10.2016
Social media editor
Fusion
07.2014 - 03.2015
Social Media Producer
Al Jazeera America
08.2013 - 07.2014
Digital Marketing Manager
February Partners
02.2013 - 06.2013
Law & Order Reporter
Business Insider
05.2012 - 02.2013
Lists and Rankings Editor
Business Insider
01.2011 - 09.2012
Bachelor of Journalism -
University of Missouri