Summary
Overview
Work History
Education
Skills
Timeline
Generic

Abby Schervish

Sherborn,Ma

Summary

Content Manager and Team Builder with 15+ years of experience in the content marketing and communications field as well as 10+ years experience managing large and diverse teams. I pride myself in my ability to work with, influence, and advise senior executives on critical content strategies, Go-To-Market Enablement programs, change management, and efficient systems and processes. Proven track record of turning complicated messaging into consumable and engaging content, managing lean and high-functioning teams, and controlling budgets of over $1M. I love managing people and have developed many new employees into high-performing leaders, helped to course-correct low performers into achieving their potential, and when absolutely necessary, have helped gracefully manage those who aren’t the right fit out of the business.

Overview

17
17
years of professional experience

Work History

Director, Growth Content

Workhuman
Framingham, Ma
01.2023 - 05.2025
  • I built a brand new function for Workhuman, starting with one employee on my team and growing it to an eight-person, multi-disciplinary team responsible for Customer Stories, Demand Generation, Sales Enablement, Interactive Content, RFPs, and Account-Based Marketing materials.
  • Expanded on the team’s foundation from Growth Content to Go-To-Market Enablement, with $154M in closed deal content attribution in 2024, 651 impacted pipeline opportunities, and 326 hours of content engagement from prospects within our Ideal Customer Profile.
  • Managed seven direct reports, which included writers, designers, operations professionals, and project managers, and was the sole manager in the Growth Marketing department without turnover in 2024.

Senior Manager, Customer Communications

Workhuman
Framingham, Ma
01.2021 - 01.2023
  • Ensured timely and engaging distribution of Workhuman news and product updates across multiple channels and audiences.
  • Established Customer Communications Center of Excellence with Senior Executive Leadership Team to maintain messaging consistency and enhance customer experience.
  • Developed new communication streams, creating processes from scratch to address resource gaps.
  • Implemented 'no code' newsletter builder for internal communications targeting specific personas.
  • Collaborated with product marketing to create tailored materials based on feature size and priority.

Senior Manager, Head of Internal Communications and Events

Cognex
Natick, Ma
01.2020 - 12.2021
  • Lead all strategic planning and implementation for global internal communications efforts, including intranet, email campaigns, employee events, and other employee focused initiatives.
  • Work directly with senior leadership on crafting strategic messaging and distribution through a variety of mediums, including email, video, blog posts, and in person meetings.
  • Manage an annual budget of over $1Million, and a team of communications and events professionals.

Manager, Head of Internal Communications and Events

Cognex
Natick, Ma
01.2017 - 01.2020
  • Directed strategic planning and execution of global internal communications initiatives, including intranet and email campaigns.
  • Collaborated with senior leadership to develop strategic messaging for multiple channels, such as video and blog posts.
  • Oversaw an annual budget exceeding $1 million, managing a team of communications and events professionals.

Assistant Vice President, Internal Communications

State Street
Boston, Ma
03.2014 - 08.2017
  • Head planning and execution of internal communications for all corporate functions globally, working with executive leadership on developing the appropriate strategy, content, and cadence of communications.
  • Managed direct reports and other team members in their daily projects and long-term career development.

Marketing Manager, Outreach

Altisource Labs
Boston, Ma
03.2013 - 03.2014
  • Responsible for internal and external communications on behalf of Altisource Labs, including public relations, brand initiatives, social media channels, recruitment marketing, events and content strategy.
  • Served as the Marketing Team Lead, responsible for all team planning, hiring, growth and training.

Marketing Specialist

Racepoint Group
Boston, Ma
09.2011 - 03.2013
  • Managed, developed and executed global marketing strategy for all of Racepoint Group North America while communicating and working with global offices.
  • Developed and distributed Racepoint Group content including webinars, blog posts, white papers, etc.

Senior Account Executive

SHIFT Communications
Newton, Ma
01.2011 - 12.2011
  • Built and fostered relationships with and on behalf of clients within B2B high-tech industries, including marketing software, supply chain and reverse logistics, human resources software and virtualization software.
  • Leveraged existing media relationships and develop new contacts within business and industry media.

Account Executive

SHIFT Communications
Newton, Ma
01.2009 - 01.2011
  • Built and fostered relationships with and on behalf of clients within B2B high-tech industries, including marketing software, supply chain and reverse logistics, human resources software and virtualization software.
  • Leveraged existing media relationships and develop new contacts within business and industry media.

Account Coordinator

SHIFT Communications
Newton, Ma
01.2008 - 01.2009
  • Built and fostered relationships with and on behalf of clients within B2B high-tech industries, including marketing software, supply chain and reverse logistics, human resources software and virtualization software.
  • Leveraged existing media relationships and develop new contacts within business and industry media.

Education

Bachelor of Arts - Public Relations, Business

Emerson College
Boston, Ma

Skills

  • Team building and leadership
  • Empathetic management
  • Messaging strategy
  • Strategic partnership
  • Project and budget oversight
  • Content development
  • Digital communication expertise
  • Written and oral communication
  • Self-starter mindset
  • Demand generation strategies
  • Account-based marketing tactics
  • Sales enablement techniques
  • Cross-functional collaboration
  • Customer engagement strategies
  • Data analysis skills

Timeline

Director, Growth Content

Workhuman
01.2023 - 05.2025

Senior Manager, Customer Communications

Workhuman
01.2021 - 01.2023

Senior Manager, Head of Internal Communications and Events

Cognex
01.2020 - 12.2021

Manager, Head of Internal Communications and Events

Cognex
01.2017 - 01.2020

Assistant Vice President, Internal Communications

State Street
03.2014 - 08.2017

Marketing Manager, Outreach

Altisource Labs
03.2013 - 03.2014

Marketing Specialist

Racepoint Group
09.2011 - 03.2013

Senior Account Executive

SHIFT Communications
01.2011 - 12.2011

Account Executive

SHIFT Communications
01.2009 - 01.2011

Account Coordinator

SHIFT Communications
01.2008 - 01.2009

Bachelor of Arts - Public Relations, Business

Emerson College