Abby Shepard
Vestavia Hills ,AL
Summary
Highly organized and detail-oriented worker, with a drive to exceed expectations. Ability to analyze data, develop strategies and content while providing solutions to complex problems. Seeking to leverage skills and knowledge to contribute to team and brand success.
Overview
4
4
years of professional experience
Work History
Social Media Coordinator
Bama Buzz
07.2024 - Current
- Streamlined social media management by utilizing scheduling tools and analytics software for optimal posting times.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Increased website traffic through effective cross-promotion and link sharing on social media channels.
Social Media Coordinator
Greater Birmingham Convention & Visitors Bureau
05.2024 - Current
- Enhanced online engagement with the creation of compelling content for various platforms.
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
- Created social media content with consistent content and tone.
Social Media Coordinator
Bham Now
04.2024 - Current
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
- Developed a strong online presence for clients through targeted social media strategies tailored to their unique needs.
- Enhanced online engagement with the creation of compelling content for various platforms.
Campaign Executive
Ally Bank
01.2023 - 06.2023
- Designed data-driven campaigns tailored to audience preferences and market trends.
- Collaborated with creative teams to develop visually appealing advertising materials aligned with brand guidelines.
- Optimized search engine performance through targeted keyword research and SEO best practices implementation.
- Managed budgets and allocated resources to maximize return on investment for various campaigns.
Social Media Intern
UAB Womens Tennis
03.2021 - 09.2021
- Assisted team with various marketing projects that would engage new leads and potential customers.
- Created engaging content to catch attention of potential customers.
- Maintained up-to-date knowledge of emerging social media tools, trends, or algorithms changes to continuously refine strategies for maximum effectiveness.
Marketing Representative
Samford University Athletics
09.2020 - 05.2021
- Collaborated with cross-functional teams to create cohesive marketing strategies that aligned with company goals and objectives.
- Developed and implemented comprehensive marketing strategies to increase brand awareness and customer acquisition.
- Provided exceptional customer service at promotional events, fostering positive relationships with potential clients and partners.
Education
Bachelor of Arts - Journalism and Mass Communication with a Concentration in Advertising
Samford University
Birmingham, AL04.2024
Skills
- Social Media Management
- Brand Development
- Client Relations
- Marketing Research Analytics
- Content Creation
References
Julia Rae Hanson
Social Media Manager at Bham Now
2309 Morris Ave Birmingham, AL 35209
juliarae@bhamnow.com
+1(251) 533-5190
Tira Davis
Tik Tok Manager at Bham Now
2309 Morris Ave Birmingham, AL 35209
tira@bhamnow.com
+1 (205) 566-9397
Timeline
Social Media Coordinator
Bama Buzz
07.2024 - Current
Social Media Coordinator
Greater Birmingham Convention & Visitors Bureau
05.2024 - Current
Social Media Coordinator
Bham Now
04.2024 - Current
Campaign Executive
Ally Bank
01.2023 - 06.2023
Social Media Intern
UAB Womens Tennis
03.2021 - 09.2021
Marketing Representative
Samford University Athletics
09.2020 - 05.2021
Bachelor of Arts - Journalism and Mass Communication with a Concentration in Advertising
Samford University
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