Abby St Martin

• Partner with Account Executives to develop proposals and strategic media recommendations aligned with client objectives and multi-screen inventory analysis.
• Collaborate cross-departmentally to design client-focused advertising solutions leveraging aggregated data and market insights.
• Provide post-campaign performance recaps and actionable recommendations, improving campaign ROI and client retention.
• Build and maintain strong relationships with clients and internal teams, serving as a trusted advisor in campaign strategy and execution.
• Utilize advertising research tools (Nielsen, Scarborough, Kantar, Ad Mall, ComScore) to support data-driven decision-making and campaign effectiveness.

• Managed advertising campaigns for 14 automotive dealerships, ensuring alignment with client goals and eliminating competitive overlap across dealerships.
• Negotiated media buys across TV, radio, print, and outdoor platforms, securing a 50% reduction in Today Show placement costs and saving clients $16,000+ in two months.
• Increased dealership sales by 130% through targeted, data-driven campaign strategies.
• Oversaw campaign budgets, schedules, and deliverables while serving as the primary liaison among clients, agencies, and media outlets.
• Identified and resolved $4,000+ in billing discrepancies, ensuring financial accuracy and cost savings.
• Supported month-end closings by processing accounts payable documentation, researching discrepancies, and monitoring account statuses.