Abby Tozier
Burnsville,MN
Overview
1
1
year of professional experience
Work History
Social Media Marketing Intern
Clubs Choice Fundraising
08.2025 - Current
- Created, scheduled, and published engaging content across Instagram, Facebook, and LinkedIn to boost brand awareness, reaching an average of 15k+ users monthly.
- Monitored audience engagement, responded to comments/messages, and fostered positive community interactions, increasing the average engagement rate by 35% within the first two months.
- Tracked post performance metrics and presented recommendations that led to a 20% increase in reach and improved content consistency.
- Utilized Canva and other tools to design visually appealing graphics and promotional materials.
Digital Marketing Intern
Brown Precast
05.2025 - 08.2025
- Assist with the design, implementation, and optimization of email marketing, direct mail campaigns, and paid advertising campaigns (e.g., Google Ads, social media ads), contributing to a 25% higher click-through rate.
- Helped with the creation and implementation of a customer relationship management (CRM) system.
- Conduct A/B testing and campaign performance analysis, resulting in a 15% increase in conversions on digital ads.
- Support the creation of simple design assets for digital campaigns, improving email open rates by 10%.
Social Media Intern
University of Wisconsin Eau Claire
12.2024 - 05.2025
- Develop, schedule, and post engaging content across the college’s social media platforms, reaching an average of over 8,000 users monthly.
- Monitor and analyze social media engagement metrics to recommend improvements that increased post interactions by 25%.
- Collaborate with faculty, staff, and students to highlight events, achievements, and updates contributing to a 40% rise in content shares.
- Provide support for planning and coordinating college events and workshops with 100 to 300 attendees.
Education
BBA - Marketing Major, Management Minor, Digital Marketing Analytics Certificate
University of Wisconsin Eau Claire
Eau Claire, WI12.2025
Skills
- Social media marketing
- Content creation
- Brand strategy
- Email marketing
- Graphic design
- Self-motivation and initiative
- Campaign management
- Audience targeting
- Team collaboration
- Canva proficiency
- Digital marketing
Extracurricular Activities
Pi Sigma Epsilon Zeta Epsilon, Vice President of Public Relations
2023-2025
Timeline
Social Media Marketing Intern
Clubs Choice Fundraising
08.2025 - Current
Digital Marketing Intern
Brown Precast
05.2025 - 08.2025
Social Media Intern
University of Wisconsin Eau Claire
12.2024 - 05.2025
BBA - Marketing Major, Management Minor, Digital Marketing Analytics Certificate
University of Wisconsin Eau Claire