Summary
Overview
Work History
Education
Skills
Activities
References
Timeline
Generic

Abby Veach

Austin,Texas

Summary

Results-oriented Assistant Account Executive with 2 years of experience in public relations and communications. Skilled in developing and executing effective PR strategies, media relations, and content creation. Proven ability to build strong relationships with clients and media, and deliver exceptional results. Proficient in PR Newswire, Cision, and Muckrack. Committed to staying up-to-date on industry trends and best practices.

Overview

8
8
years of professional experience

Work History

Assistant Account Executive

Kickstand
03.2024 - Current
  • Demonstrated expertise in various industry tools, enabling efficient monitoring and management of client accounts.
  • Created annual operations plan to guide B2B client activity.
  • Performed media outreach to trade, business and broadcast outlets.
  • Assisted in organizing events such as conferences or product launches, helping create memorable experiences for clients.
  • Provided guidance to clients and account teams on mass media communications strategies.
  • Conducted regular account reviews, identifying areas for improvement and making recommendations accordingly.
  • Collaborated closely with Account Executives to develop strategic plans for client campaigns and initiatives.
  • Streamlined internal communication processes, enhancing team efficiency and collaboration on projects.

Account Coordinator

Kickstand
03.2023 - 03.2024
  • Create, update, and circulate meeting agendas
  • Attend client meetings and calls, take meeting notes, and be responsible for providing a meeting recap with necessary action items
  • Responsible for researching and developing speaking opportunities
  • Responsible for researching appropriate media contacts to compose press lists
  • Responsible for pitching local, regional and national media

Marketing Intern

Cabo Bobs Burritos
01.2023 - 03.2024
  • Responsible for forming, tending to, and coordinating digital and organic relationships
  • Responsible for carrying out restaurant donations, auction gifting, and delivery
  • Responsible marketing the image of Cabo Bob's by encouraging product placement, social sharing, and logo distribution

Public Relations Intern

Virtual Inc.
09.2022 - 12.2022
  • Responsible for global media and analyst relations programs, including social media
  • Responsible for researching and assisting in the writing of press releases, briefing documents, web content, e-promotions, talking points, FAQs and backgrounders
  • Responsible for researching and developing speaking opportunities
  • Responsible for researching appropriate media contacts to compose press lists

Influencer Relations Intern

AS Creative Agency
06.2022 - 08.2022
  • Responsible for sourcing potential talent and brand partners, supporting project development, and reviewing branded content to ensure alignment with campaign initiatives
  • Assisted team with up keep of digital influencer campaigns by placing influencer orders, tracking coverage, reporting key metrics, and compiling content and contracts
  • Managed collaborations with key brands and talent through pitching, outreaching, and constant communications

Event Marketing Intern

ShotGun Seltzers LLC
06.2021 - 01.2022
  • Responsible for forming and tending to relationships with caterers, bands, DJ's, marketing promoters and social media ambassadors while also heading, planning, and securing attendance to the end of summer ShotGun Rope Swing Event
  • This internship also consisted of media and video creation for online outlets as well as flyer and poster design

Server/Waitress

Flower Child
10.2017 - 12.2021
  • Responsible for taking orders, assisting guests with anything they needed, busing tables, and taking out food

Executive Marketing and Operation Intern

Smart Dog Services
06.2016 - 08.2016
  • Responsible for company blog that receive 12,000+ authentic views a month
  • Management of the company contact database
  • Edited all published documents

Education

Degree -

Texas A&M University
01.2022

Degree - Telecommunications Media Studies, English

Hyde Park High School
01.2018

Skills

  • Microsoft Outlook
  • Excel
  • Word
  • Teams
  • EventBrite
  • Canva
  • Adobe Premier Pro
  • Public event planning
  • Marketing collaboration
  • Social media advertising
  • Food handling
  • TABC licensing
  • Brand tracking
  • Influencer campaign metrics
  • Writing pitches
  • Press releases
  • Blogs
  • Muckrack

Activities

  • Uganda Mission Trip: Weeklong trip to Uganda serving children and adults.
  • Angel House Soup Kitchen: Volunteer to feed homeless on random Tuesdays/Thursdays.
  • Thomas Wright Homeless Shelter: Volunteer to work for the homeless on random Saturdays and feed them.
  • TAMU Capital Mens Society SweetHeart: Organized and carried out planned events.
  • Lola's Lucky Day Fosters: Fostered puppies throughout each college school year with a goal of getting dogs off the streets of Houston, Tx.
  • TAMU Honors Society: Scholastic Title achieved by maintaining a GPA of 3.5 or above.

References

  • Kara Erwin, Manager at Kickstand, Kara@meetkickstand.com
  • Alexa Stewart, Public Relations at Virtual, astewart@virtualinc.com
  • Lori Foster, CEO of ShotGun Seltzers, lori@shotgunseltzer.com

Timeline

Assistant Account Executive

Kickstand
03.2024 - Current

Account Coordinator

Kickstand
03.2023 - 03.2024

Marketing Intern

Cabo Bobs Burritos
01.2023 - 03.2024

Public Relations Intern

Virtual Inc.
09.2022 - 12.2022

Influencer Relations Intern

AS Creative Agency
06.2022 - 08.2022

Event Marketing Intern

ShotGun Seltzers LLC
06.2021 - 01.2022

Server/Waitress

Flower Child
10.2017 - 12.2021

Executive Marketing and Operation Intern

Smart Dog Services
06.2016 - 08.2016

Degree -

Texas A&M University

Degree - Telecommunications Media Studies, English

Hyde Park High School

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Abby Veach