Abby Wei
Overview
8
8
years of professional experience
Work History
Category Manager/Buyer
Tmall Global of Alibaba Group
Pasadena, CA
07.2023 - Current
- Manageda $15M portfolio across 15+ vendors in the Beauty & Personal Care category, achieving 110%+ sales growth for new vendors.
- Negotiated pricing and contracts with suppliers to maximize profitability, gross margin, and vendor incentives.
- Leed category management initiatives, analyzing market trends and identifying high-potential products to optimize assortment.
- Establish and maintain strong supplier relationships, ensuring consistent marketing, promotions, and product innovation collaboration.
- Partnered with supply chain and inventory teams to forecast demand, manage inventory cycles, and ensure product availability.
Senior Strategic Partnerships Manager
55Haitao
Los Angeles
10.2019 - 07.2023
- Negotiated exclusive vendor contracts, commission structures, and marketing budgets across affiliate networks (Rakuten, Awin, Partnerize, CJ, Impact, ShareASale).
- Drove $5M+ in revenue through strategic pricing, promotion, and category expansion, achieving 30% YoY growth in account portfolio.
- Analyzed sales data and product performance, identifying hero products and creating targeted growth strategies.
- Managed promotional co-op campaigns (e.g., Black Friday/Cyber Monday), resulting in 160%+ YoY growth for brands like Estee Lauder, La Mer, and Farfetch.
Business Development Manager
Buy Quickly (Baiqiu) E-Commerce Inc
Shanghai, China
07.2018 - 10.2019
- Responsible for all fashion/ready-to-wear brand business development leads across marketplaces in China
- Designed strategies including channel strategies, sales projection, merchandising planning, and P&L management for brands
- Consolidated and drafted business plans and successfully pitched 5 clients, with total GMV of 450M RMB; aligned internal resource as the contact point to negotiate with clients on quotations and contracts
Senior Strategy Analyst
Baozun E-Commerce Inc
Shanghai, China
02.2018 - 07.2018
- Designed proposals for brands on developing new e-commerce business initiatives; assisted to develop new strategies in exploring new business opportunities in and out of China on different e-commerce channels
Planner & Account Manager
Full Jet Business Management
Shanghai, China
09.2017 - 02.2018
- Conducted market research to design growth strategy for 4 brands in sports, fashion and skincare
Education
Master - Communication Management
University of Southern California
Los Angeles, CA08.2016
Bachelor - Law
Peking University
China07.2012
Skills
- English (Fluent), Chinese (Native)
- Microsoft Office
- Partnership Marketing
- Digital Account Management
Timeline
Category Manager/Buyer
Tmall Global of Alibaba Group
07.2023 - Current
Senior Strategic Partnerships Manager
55Haitao
10.2019 - 07.2023
Business Development Manager
Buy Quickly (Baiqiu) E-Commerce Inc
07.2018 - 10.2019
Senior Strategy Analyst
Baozun E-Commerce Inc
02.2018 - 07.2018
Planner & Account Manager
Full Jet Business Management
09.2017 - 02.2018
Master - Communication Management
University of Southern California
Bachelor - Law
Peking University
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