ABDIKADIR IDIFLE
Lakeville,MN
Summary
Experienced data analyst with over 10 years in data science. Strong analytical skills, proficient in advanced statistical tools and data visualization. Collaborative team player, adaptable to project changes. Known for reliability, critical thinking, and translating complex data into strategic insights.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Data Analyst - Marketing & Advanced Analytics
Northern Tool
04.2025 - Current
- Defined and aligned KPI metrics across marketing and sales channels, enabling consistent logic across Power BI, CRM, and SQL environments.
- Collaborated with stakeholders to structure Excel-based and CRM-tracked campaign classifications for scalable ingestion into Azure Synapse and Power BI.
- Automated ingestion of field data via custom APIs, enabling timely and governed reporting for >5M customer records across 8 strategic initiatives.
- Acted as a liaison between sales/marketing teams and enterprise data engineers to ensure pipeline integrity from field activity to reporting dashboards.
- Partnered on CRM schema enhancements with field stakeholders to reflect evolving quota tiers, incentive programs, and segmentation logic.
Senior Analyst - Customer Insights & Data Analytics
Northern Tool
08.2021 - 04.2025
- Co-led enterprise rollout of real-time KPIs, quota tracking, and territory performance dashboards, reducing ambiguity in sales goal setting and measurement.
- Enabled structured capture and transformation of new CRM fields related to campaign eligibility, tiered incentives, and channel overlays.
- Built and governed reporting logic for lifetime value (LTV), churn, and lead qualification models used by field sales and finance leaders.
- Scoped ingestion plans for new datasets into enterprise data lake with Azure Synapse and Power BI integration.
Data & Modeling Analyst
Northern Tool
04.2018 - 08.2021
- Developed scalable, governed data models in Azure SQL and Power BI to support field sales planning, segmentation, and account tiering.
- Partnered with Sales Ops to map rebate processing workflows and deliver structured reporting on discount tiers and net revenue impact.
- Delivered unified, cross-domain analytics by integrating merchandising, sales, and supply chain data-supporting over 12 enterprise use cases.
- Standardized business logic and field requirements documentation to ensure consistent tracking and reporting across departments.
Statistical Analyst - Analytics & Insights
Infogroup
03.2017 - 10.2017
- Created segmentation and KPI dashboards used across 5 enterprise client teams, standardizing performance definitions and trends across departments.
Marketing Analyst - Reporting & Analytics
Bluestem Brands
07.2013 - 03.2017
- Reduced reporting time by 30% by automating weekly sales performance metrics and KPI dashboards across business units.
- Supported $10M in annual campaign strategy by providing executive-level insights into sales pipeline and customer behavior.
Education
B.S. - Applied Statistics
Saint Cloud State University
St. Cloud, MN05.2013
Skills
- SQL
- Python
- Power BI
- Dynamics CRM
- Azure Synapse
- Databricks
- PowerApps
- Tableau
- SAS
- MicroStrategy
- KPI Frameworks
- Segmentation (K-Means)
- Predictive Modeling (LTV, Churn, Propensity)
- A/B Testing
- Attribution Models
- CRM-Ready Data Structures
- ETL Pipelines
- Azure Data Factory
- Data Lake
- Data Governance
- Stakeholder Alignment
- Process Mapping
- Business Logic Documentation
- Cross-Functional Enablement
Certification
- Microsoft Certified: Azure Data Scientist Associate
- Microsoft Power BI Certification
- Adobe Analytics User Certification
Timeline
Senior Data Analyst - Marketing & Advanced Analytics
Northern Tool
04.2025 - Current
Senior Analyst - Customer Insights & Data Analytics
Northern Tool
08.2021 - 04.2025
Data & Modeling Analyst
Northern Tool
04.2018 - 08.2021
Statistical Analyst - Analytics & Insights
Infogroup
03.2017 - 10.2017
Marketing Analyst - Reporting & Analytics
Bluestem Brands
07.2013 - 03.2017
B.S. - Applied Statistics
Saint Cloud State University
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