ABDIRAHMAN GUHAD
Marketing , Sales ,researcher , IT
Des Plaines,IL
Summary
Collaborate effectively with team members and managers to improve ROI and sales numbers. Skilled researcher and analytical problem-solver successful at enhancing marketing campaigns and strengthening processes for maximum efficiency. Background includes building productive relationships and driving continuous improvement strategies.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Head of Marketing Communications Branch 200
Amal Bnak
Bosaso, Somalia
01.2022 - 02.2022
- Contributed expertise to multiple committees to enhance outreach and branding strategies.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Coordinate the development and implementation of the Marketing Plan at branch level
- Coordinate marketing projects, sales initiatives and brand messaging as it relates to branch signage, website and social media.
- Work with corporate and local branches’ marketing and sales teams to develop and execute marketing campaign and deliver marketing materials
- Design and launch email and social media marketing campaigns at the branch level
- Research media coverage and industry trends at the local level
Coordinate scheduling and logistics of marketing department
Process requests/invoices and maintain archives of flyers, posters, signage and graphics & photo files - Coordinate photography for/of events, activities, etc. for use in publications, media, etc.
- Provide ongoing local market evaluation through market survey, direct customer contact, follow ups, and monitoring of competition and industry trends
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Met deadlines, exceeding expectations and effectively rolling out campaign.
Business Development Officer
ELIT Risk Consultancy Sdn Bhd
Kula Lumpur , Malaya
01.2017 - 12.2018
- Strategized with sales team to prospect and qualify potential customers within assigned geographic territories.
- Delivered campaigns to solidify new client opportunities and generate new business.
- Kept meticulous client notes and updated account information in company databases.
- Generated new business with marketing initiatives and strategic plans.
- Collaborated with sales and marketing departments to support project rollout.
- Consistently exceeded quotas through penetration of new accounts.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
Sales Executive
ELIT Risk Consultancy Sdn Bhd
Kula Lumpur , Malaysia
01.2015 - 12.2017
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Utilized internal lead referral tools to solicit new business opportunities and contacts.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
Education
Bachelor of Computer Science - Management Information Systems
University of Malaya
Malaysia 01.2008 - 10.2012
Master of Management - Strategic Management
International Islamic University of Malaysia
Malaysia 09.2013 - 12.2015
Skills
Marketing and advertising
Campaign management
PeopleSoft
Brand development
Public and Media Relations
Staff Management
Market Analysis
Client communication
Strategic planning
Critical Thinking
Multitasking Abilities
Self-Motivated
Excellent Communication
Decision-Making
Timeline
Head of Marketing Communications Branch 200
Amal Bnak
01.2022 - 02.2022
Business Development Officer
ELIT Risk Consultancy Sdn Bhd
01.2017 - 12.2018
Sales Executive
ELIT Risk Consultancy Sdn Bhd
01.2015 - 12.2017
Master of Management - Strategic Management
International Islamic University of Malaysia
09.2013 - 12.2015
Bachelor of Computer Science - Management Information Systems
University of Malaya
01.2008 - 10.2012