ABDUL KOROMA
Rahway
Summary
Strategic analytics leader with deep expertise in customer success operations, retention strategy, and AI-driven business analytics. Skilled in translating complex data into actionable insights that optimize renewal, expansion, and customer lifetime value. Proven record of partnering across Sales, Finance, and Operations to scale revenue-retention models, streamline processes, and improve decision velocity. Currently pursuing an MS in Business Analytics with a concentration in machine learning and AI validation frameworks.
Overview
11
11
years of professional experience
Work History
Manager, Marketing Analytics
Suburban Propane
02.2020 - Current
- Serve as the analytics partner to Sales, Operations, Finance, and Customer Experience teams, building frameworks that drive retention, expansion, and operational efficiency across national markets.
- Developed customer health and churn analytics dashboards integrating revenue, call tracking, and pricing data to proactively identify renewal risks and expansion opportunities.
- Designed predictive retention models that improved territory-level renewal visibility and reduced customer churn by double digits.
- Created portfolio segmentation models leveraging customer behavior, spend, and engagement patterns to guide field coverage and optimize CSM/TSM resource allocation.
- Led Industry Toolkit initiative, which is an AI-supported GTM project combining NAICS segmentation, ZoomInfo data, and market intelligence to prioritize high-potential verticals.
- Partnered with Finance to align forecasting and renewal metrics with pricing and consumption models, improving forecast accuracy for multi-region portfolios.
- Supported Chatmeter adoption to quantify customer sentiment and brand reputation, transforming feedback into regional playbooks that strengthened CX and NPS.
- Collaborated with Tech Innovation and leadership on the upcoming Oracle retail transition, contributing analytical design for new customer data pipelines and renewal reporting.
Senior Market Intelligence Analyst
Brother International Corporation
07.2017 - 08.2019
- Partnered with Product, Sales, and Marketing leadership to build data-driven renewal forecasting and customer health metrics for B2B and SMB portfolios across North and Latin America.
- Developed automated retention dashboards and time-series models linking sales performance to product usage and NPS, resulting in a 5-point improvement in customer satisfaction and a 2-point market share gain.
- Conducted pricing, usage, and market analyses to identify expansion and cross-sell opportunities across commercial segments.
- Supported cross-functional planning with Finance and IT to automate insights delivery, reducing manual analysis time by 40%.
Project Manager / Data Analyst
Marketsmith, Inc.
07.2014 - 07.2017
- Built marketing mix and lifecycle models quantifying media efficiency, retention rates, and customer acquisition costs, driving a 10% sales lift for key clients.
- Partnered with Client Success and Engineering to onboard new enterprise accounts by mapping ETL and CRM data, ensuring scalable onboarding and analytics reliability.
- Additional Roles (2008–2014) | Kantar, Harris Interactive, Health Strategies Group, Mindshare
- Delivered media optimization and customer insights analysis across healthcare and consumer sectors using Confirmit, Decipher, and Google Analytics.
- Supported survey design, quality control, and reporting automation for large-scale client projects.
Education
MSBAi - Business Analytics (AI Track)
New York University – Stern School of Business
New York, NY05.2026
MBA - Supply Chain & Business Analytics
Syracuse University – Whitman School of Management
Syracuse, NY03.2025
B.S. - Business Administration, Marketing
Seton Hall University
South Orange, NJ05.2006
Skills
- Customer Success Strategy: Customer health scoring
- Renewal forecasting
- Churn & retention analytics
- Portfolio segmentation
- Customer lifecycle optimization
- Data & BI Platforms: Tableau, Power BI, Salesforce, Chatmeter, ZoomInfo, Qualtrics
- Languages & Analysis: Python, R, SQL, SPSS, Excel (Power Pivot, Power Query)
- AI & Machine Learning: Predictive modeling
- Drift detection
- Usage analytics
- AI validation frameworks
Websites
Timeline
Manager, Marketing Analytics
Suburban Propane
02.2020 - Current
Senior Market Intelligence Analyst
Brother International Corporation
07.2017 - 08.2019
Project Manager / Data Analyst
Marketsmith, Inc.
07.2014 - 07.2017
MSBAi - Business Analytics (AI Track)
New York University – Stern School of Business
MBA - Supply Chain & Business Analytics
Syracuse University – Whitman School of Management
B.S. - Business Administration, Marketing
Seton Hall University
VOLUNTEER LEADERSHIP
NYSOM Group, Executive Director, 2009 - Present
- Lead community organization focused on poverty alleviation, education, and digital outreach.
- Develop analytics to optimize outreach efficiency and engagement via Google Analytics and social dashboards.
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