Poetry
ABDUL FATTAH ISMAIL
Digital Marketing Professional
Greenbelt,Maryland
Summary
Creative Digital Marketing Consultant with excellent relationship and communication skills to drive new business opportunities. Considered superstar in presenting effective marketing solutions. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Digital Marketing Consultant
Abdul Fattah Ismail
New York, New York
02.2017 - Current
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Provided editorial guidance to facilitate delivery of top-quality content.
Content Consultant
Razorfish
New York, New York
10.2022 - 01.2023
- Completed thorough research into assigned topics.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Utilized feedback from clients and colleagues to improve content quality.
- Executed an internal stakeholder's content audit (Ford Pro website)
Digital Strategist
McCann Health NEW JERSEY
Parsippany, NJ
11.2020 - 06.2022
- Monitored online trends, conversations and innovations to optimize strategies.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Used Empathy Engine and Google Analytics to identify behavioral patterns and trends in data.
- Maintained in-depth understanding of industry practices and trends to best promote products.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Optimized website content and images to improve search engine rankings.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Content Strategist
Johnson & Johnson
New York, New York
07.2018 - 07.2019
- Develop original content through social listening and independent sources.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Created content with SEO keywords drawn from Google Analytics.
- Developed a user guide focused on best SEO optimization practices to establish website governance
- Reviewed daily website bug reports from JIRA, fixed platform tickets
- Solved front-end issues with the PMO, Medical Devices team, and J&J scrum team
Contract Copywriter
Con Edison
New York, NY
01.2018 - 07.2018
- Customized brand message to reach and capture target audience interest and drive engagement.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Formatted copy to align with project-specific guidelines.
- Confirmed compliance with regulatory standards and guidelines prior to publication.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Increased referral rates to 25% for B2B, and B2C audiences
- Reviewed and edited final copy for accuracy and to correct grammar errors.
Web Content Producer
Publicis Worldwide
New York, NY
04.2015 - 01.2017
- Integrated SEO measures into customer-facing content to optimize search rank and ease user discovery.
- Tested websites at different design and production stages to assess conformance with designs.
- Proofread and edited variety of content types for brand websites.
- Edited images using Adobe Illustrator and Photoshop.
- Created, built and published brand content for variety of websites and digital platforms.
- Keyword-optimized PPC campaigns saved 70% of the Account team’s spending budget
- Optimized content with key search terms to drive traffic and online visibility.
Education
MBA - Marketing Management And Research
St. John's University
Jamaica, NY 09.2009 - 10.2011
Bachelor of Arts - Political Science And Government
University of Notre Dame
Notre Dame, IN 08.1997 - 05.2001
Skills
Communication and writing skills
Strategic planning
Web analytics
SEO
CRM
Digital marketing
Social media tools
Digital media
Marketing Strategies
Interests
Digital Marketing
Certification, Digital Marketing, General Assembly, July 2014
https://www.abdulfattahismail.com
Personal Website
Timeline
Content Consultant
Razorfish
10.2022 - 01.2023
Digital Strategist
McCann Health NEW JERSEY
11.2020 - 06.2022
Content Strategist
Johnson & Johnson
07.2018 - 07.2019
Contract Copywriter
Con Edison
01.2018 - 07.2018
Digital Marketing Consultant
Abdul Fattah Ismail
02.2017 - Current
Web Content Producer
Publicis Worldwide
04.2015 - 01.2017
MBA - Marketing Management And Research
St. John's University
09.2009 - 10.2011
Bachelor of Arts - Political Science And Government
University of Notre Dame
08.1997 - 05.2001