ABED ALSHALABI
Director Business Development at TMA
Fishers,IN
Summary
Experienced Media and PR Director with over 20 years of expertise in PR, marketing, and media relations. As a co-founder and partner at TMA, I’ve played a key role in establishing the agency as a leading force in the Saudi media market, adhering to international standards.
I have advised H.E. The Saudi Minister of Telecommunications & IT at major global events, including the IIF (Davos in the Desert), the Global Bloomberg Forum in New York, and the MISK Forum in Riyadh. My tenure at Weber Shandwick saw me drive the firm’s expansion in Riyadh and execute high-impact PR campaigns.
I’ve successfully built and led PR and media departments, fostering strong relationships with influential media figures and opinion leaders. At Rotana Holding Group, I headed corporate communications and managed media relations for prominent projects, including the world’s largest media façade screen in Jeddah.
Skilled in handling media crises and leveraging technology and data to enhance strategies, I bring a proven track record and a strategic approach to media and communications roles.
Overview
35
35
years of professional experience
Work History
Director, Business Development
Twilight Media & advertisement Est. (TMA)
03.2009 - Current
- Led the development of TMA’s mobile satellite business, enhancing the company's offerings in mobile communications and satellite technology.
- Developed and managed TMA’s LED and media business, forging global partnerships with innovative technology firms to drive growth and technological advancement.
- Helped establish TMA as a prominent local media and advertising agency in the Saudi market, adhering to international standards.
- Managed TMA’s business development and growth, driving strategic initiatives to expand the company's market footprint.
- Led TMA's involvement in the development and creation of the world’s largest media façade screen in Jeddah, KSA, showcasing cutting-edge technology and innovation.
- Oversaw 10+ key accounts for TMA, including major clients such as STC, Dawry Jameel, Kingdom Holding, Kingdom Center, Rotana, Arabsat, First Real Estate Co., and Rafal Real Estate, among others.
- Developed TMA’s video production division, responsible for producing promotional content for clients like Dawry Jameel and STC in-store activations.
- Managed and developed TMA’s LED and media frontage business through global partnerships with innovative technology firms, driving growth and technological advancement.
PR Director
Weber Shandwick Public Relations Agency
06.2007 - 01.2009
- Supervised several or multiple accounts including client needs, staffing, strategy and budgeting.
- Responsible for building and maintaining client relationships
- In charge of creative and strategic direction and oversight on all account assignments.
- Responsible for regular client contact to ensure clients' satisfaction with account activities.
- Maintained proactive communication with clients to address any issues of dissatisfaction.
- Delegated client assignments, supervised others and worked with other networks offices.
- Managed execution of clients' satisfaction programs.
- Managed and reviewed key client deliverables (i.e Messaging, branding, executive coaching, communications/marketing plans, strategy documents).
- Worked closely with regional and international network colleagues to develop and serve clients.
- Positioned firm and other colleagues with clients in ways that built true institutional partnership.
Corporate Communications Manager
Rotana Audio Visual Company
02.2005 - 05.2007
- Managed relationships with media agencies like M&C Saatchi and production companies such as MediaPro, ensuring seamless integration of campaigns and content.
- Managed relations with local, pan Arab & International press.
- Successfully set up new operational offices in strategic locations, including Dubai, Kuwait, Cairo, and Beirut, to expand regional influence.
- Developed and implemented strategies to foster strong relationships with local and pan-Arab press and media outlets, enhancing the organization's visibility and reach.
- Introduced a refreshed look and feel for press releases and corporate communications, aligning with modern standards and improving brand image.
- Successfully organized and managed press conferences, ensuring smooth execution and positive media coverage.
Media Division Manager
Corporate Communications Manager HRH Prince Alwaleed Bin Talal Bin Abdelaziz Alsaud & Kingdom Holding Co
05.2000 - 01.2005
- Oversaw all public relations activities related to HRH Prince Alwaleed Bin Talal, ensuring accurate and impactful representation.
- Prepared and managed all press releases concerning HRH Prince Alwaleed and Kingdom Holding Co, maintaining high standards of communication.
- Cultivated and maintained relationships with key media contacts to enhance the organization’s media presence.
- Efficiently managed the distribution of press releases to ensure timely and effective dissemination of information.
- Handled both internal and external corporate communications, ensuring consistency and clarity in messaging.
- Led media planning initiatives to effectively position the organization and its projects in key media outlets.
National Marketing Manager
ALRAWWAD Cable TV. (The proposed Saudi Cable TV Co.)
08.1999 - 05.2000
- Developed and executed corporate strategy and identity for a joint venture between United Global Company (US) and ARA Group International (KSA).
- Directed the setup and successful testing of V-Sat systems across Saudi Arabia in collaboration with Scientific Atlanta.
- Oversaw the creation and production of all marketing and corporate materials, ensuring brand consistency and quality.
- Managed and optimized relationships with advertising agencies to drive effective marketing campaigns.
- Led comprehensive PR activities to enhance and maintain a positive corporate image.
Deputy GM, Distribution & Operation
(ALAWA'EL). A leading Middle Eastern Direct-to-Home. (DTH) TV services and subsidiary the Dallah AlBaraka Group
01.1996 - 08.1998
- Directed region-wide DTH sales, distribution and marketing activities
- Managed relationships with global strategic partners and suppliers: Managed relations with Satellite Service providers such as Arab Sat, Pan AM Sat and Echostar
- Managed relations with software & hardware suppliers such as PACE & Sun Moon Star
- Managed relationships with region-wide distributors
- Led promotional campaigns among the regional DTH dealers and distributors
- Assist in the establishment of marketing strategy and plan.
Assistant to the Chairman (Business Development)
Chairman's Office Dallah Albaraka Group
01.1994 - 01.1996
- Liaison with Hughes Direct TV on a joint project development team
- Coordinated the region's most extensive TV market research project
- Assisted with creation and development of Dallah's Pay-TV Division
- Led special marketing projects
- Evaluated potential partners and recommended top candidates.
Coordinator, Marketing & Business Dev. Dept.
Dallah Albaraka Group
01.1993 - 01.1994
- Acted as the primary liaison with internal companies within the group, including Kingdom Holding Co and other affiliated entities, to facilitate communication and collaboration.
- Orchestrated collaborative efforts between departments to streamline operations and ensure cohesive project execution.
- Contributed to the development of innovative marketing schemes and ideas, including digital marketing strategies and branding initiatives, and presented them to stakeholders for implementation.
Sales associate/Realtor
Century 21
01.1990 - 01.1992
- Specialized in commercial and residential investment real estate properties
- Consulted on special income property opportunities.
- Strengthened negotiation skills to secure the best possible deals for both buyers and sellers.
Education
Bachelor of Science - Economics, Marketing
Indiana State University
Terre Haute, IN05.1991
Real Estate License -
State of Indiana
01.1990
Skills
- Strategic Planning
- Operations Management
- Team Management
- CRM Management
- Partnerships and Alliances
- Advertising Management
- Media Relations
- Negotiation
- Legal and Regulatory Compliance
- Corporate Communications
- Multicultural Marketing
- Product marketing
Websites
Languages
English
Native or Bilingual
Arabic
Native or Bilingual
Timeline
Director, Business Development
Twilight Media & advertisement Est. (TMA)
03.2009 - Current
PR Director
Weber Shandwick Public Relations Agency
06.2007 - 01.2009
Corporate Communications Manager
Rotana Audio Visual Company
02.2005 - 05.2007
Media Division Manager
Corporate Communications Manager HRH Prince Alwaleed Bin Talal Bin Abdelaziz Alsaud & Kingdom Holding Co
05.2000 - 01.2005
National Marketing Manager
ALRAWWAD Cable TV. (The proposed Saudi Cable TV Co.)
08.1999 - 05.2000
Deputy GM, Distribution & Operation
(ALAWA'EL). A leading Middle Eastern Direct-to-Home. (DTH) TV services and subsidiary the Dallah AlBaraka Group
01.1996 - 08.1998
Assistant to the Chairman (Business Development)
Chairman's Office Dallah Albaraka Group
01.1994 - 01.1996
Coordinator, Marketing & Business Dev. Dept.
Dallah Albaraka Group
01.1993 - 01.1994
Sales associate/Realtor
Century 21
01.1990 - 01.1992
Bachelor of Science - Economics, Marketing
Indiana State University
Real Estate License -
State of Indiana
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