Summary
Overview
Work History
Education
Skills
EARLIER EXPERIENCE
TECHNOLOGY STACK
Languages
Timeline
Generic

ABEL DELGADO

Miami,FL

Summary

  • Data-driven Content Strategy Leader who transforms ideas into measurable growth — driving 50X traffic gains and $4.9M in pipeline revenue.
  • Expert at scaling content ecosystems through SEO, AI automation, and audience intelligence.
  • Leads high-performing teams that turn thought leadership into market leadership.

Overview

15
15
years of professional experience

Work History

Director of Digital Marketing / Content Strategy

Americas Market Intelligence (AMI)
01.2016 - Current

A market intelligence firm specialized in Latin America

  • Increased organic traffic 50X (441 → ~30K visits/month) via keyword architecture and technical SEO.
  • Generated $4.9M in pipeline revenue ($3.2M new, $1.7M repeat) through content-driven growth.
  • Boosted lead generation 500% through SEO optimization and conversion funnel improvements.
  • Expanded content output 20% YoY via AI-based workflows (ChatGPT, Jasper, SurferSEO).
  • Achieved 340% YoY traffic growth for sister brand (PCMI) through aligned editorial strategy.
  • Improved MQL→SQL conversion rates by 22% through data-aligned content planning.

Director / Consultant

Marketing Communications Consultant
01.2015 - 01.2016

Owned and operated a marketing consultancy serving B2C and B2B companies with content and digital marketing strategies


  • Delivered 25% traffic growth and 15% sales lift through optimized content funnels.
  • Quadrupled email open rates and increased event sales 15% with segmentation and testing.
  • Generated $2K monthly sales from a $175 budget, demonstrating ROI efficiency.
  • Managed influencer collaborations to extend reach and brand authority.

Marketing Manager

US Media Consulting
01.2011 - 01.2015

An advertising services and media representation agency focused on Latin America


  • Increased revenue 66% via integrated content and demand-generation campaigns.
  • Grew organic traffic 1,000% and expanded social audience from 215 → 24K followers.
  • Improved campaign ROI with analytics-driven segmentation and performance tracking.
  • Secured brand coverage in leading media and tech publications.

Education

M.A. - Journalism

University of Missouri
Columbia

B.A. - Communications

University of Pennsylvania
Philadelphia

Skills

  • Brand Positioning
  • Content Architecture
  • Audience Growth
  • SEO
  • Thought Leadership
  • Analytics
  • Demand Generation
  • Performance Marketing
  • Leadership
  • AI-Driven Optimization

EARLIER EXPERIENCE

Led editorial teams and large-scale content operations for national lifestyle and travel publications, building a foundation in data-driven storytelling and brand journalism.


  • Managing Editor — Worth International Media
  • Managing Editor — HCP Aboard Publishing
  • Executive Editor — Rodale, Inc.

TECHNOLOGY STACK

GA4 • Google Search Console • Ahrefs • SEMrush • HubSpot • Google Ads • ActiveCampaign • Brevo • WordPress • Buffer • Asana • Trello • Slack • BuzzSumo • Acrobat Pro • Zapier • Perplexity • Google Gemini

Languages

Spanish
Native or Bilingual

Timeline

Director of Digital Marketing / Content Strategy

Americas Market Intelligence (AMI)
01.2016 - Current

Director / Consultant

Marketing Communications Consultant
01.2015 - 01.2016

Marketing Manager

US Media Consulting
01.2011 - 01.2015

M.A. - Journalism

University of Missouri

B.A. - Communications

University of Pennsylvania