Abhijeet Singh
Green Brook,NJ
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
13
13
years of professional experience
Work History
General Manager: Brand Strategy
LBB {NYKAA}
2016.04 - 2023.11
- The overall strategy, ideation & execution for all content marketing partnerships
- Creating new on-platform ad units to boost sales by 200%
- Analyzing on-platform trends & data to drive 100% results
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Oversaw $2.5 Million+ advertising revenue YOY
- 60% repeat rate for corporate clients.
Content & SM Manager
Shiv Nadar Foundation
2013.12 - 2015.05
- Drew digital content strategy for Shiv Nadar Foundation
- Content management for all social media platforms
- Grew the page to 100,000+ follower {organically}
- Improved marketing to attract new customers and promote business.
Relations Associate
Moe's Art
2010.07 - 2011.07
- Managed communication for over 10 clients
- Daily coverage mapping for clients in 40+ Newspapers
- Writing press releases and newspaper articles
- Organized 10+ PR events for clients.
Education
Bachelors - Advertising & PR
Mumbai University
Major - Advertising & PR
IIMC, New Delhi
Skills
- Content Marketing
- Brand Strategy
- Budgeting
- Performance Marketing
- Event Marketing & Organization
- Brand Storytelling
- Content Strategy Development
- Influencer Marketing
- Paid Advertising
- Competitive Analysis
- Digital Marketing
- Analytics and SEO
- SEO
- Native Advertising
- Team Management
Brands
- UBER INDIA: Video IPs & Content Marketing
- M&S: Influencer & Sales Campaign
- BUMBLE: Innovation & Performance Marketing
- MARRIOTT: Content & Performance Marketing
- LEGO: Content, Innovation & Event Marketing
- HSBC: Entrepreneur Partnership & Content Marketing
- NETFLIX: Content & Social Marketing
- DELL: Podcast Curation & Distribution
- MICROSOFT TEAMS: Event & Lead Generation
Timeline
General Manager: Brand Strategy
LBB {NYKAA}
2016.04 - 2023.11
Content & SM Manager
Shiv Nadar Foundation
2013.12 - 2015.05
Relations Associate
Moe's Art
2010.07 - 2011.07
Bachelors - Advertising & PR
Mumbai University
Major - Advertising & PR
IIMC, New Delhi
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