As a Product Marketing Manager with 12+ years of experience, I drive strategic initiatives and develop impactful go-to-market plans within the EHS, Sustainability/ESG, Quality, and Compliance sectors. Skilled in leading multi-channel marketing campaigns and crafting compelling product narratives, I adeptly translate customer feedback & industry requirements into enhanced product offerings. My expertise in delivering clear, value-driven messaging and training ensures our solutions exceed market expectations, solidifying our brand’s competitive advantage.
Hi, I’m
Abhinay Gajula
Plantation,FL
Summary
Overview
13
years of professional experience
4
Certification
Work History
ComplianceQuest
Product Marketing Manager
10.2022 - Current
Job overview
- Launched new EHS & ESG products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Performed thorough market research and competitive analysis (powered by Klue) to understand and effectively communicate product value proposition.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Possessed expert knowledge of competitive and third party products and translated knowledge into business strategy.
- Strengthened analyst relations with Verdantix & Gartner, enhancing market positioning and product visibility through strategic engagements
- Implemented various Product Marketing tools like Klue, Highspot, ROI tools etc. to streamline and automate the processes.
ProcessMAP (Now Ideagen)
Director of Sales Enablement
04.2018 - 09.2022
Job overview
- Launched new EHS products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
- Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
- Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
ProcessMAP India
Assistant Business Development Manager
12.2013 - 04.2018
Job overview
- Spearheaded cross-functional initiatives in Product Marketing, Pre-Sales, and Bid Management, focusing on driving the adoption and revenue of EHS software solutions.
- Led and mentored a team of presales specialists and visual designers, enhancing support for sales and marketing efforts within the EHS sector.
- Collaborated with the Sales Head to develop and implement effective Go-to-Market strategies, grounded in thorough market research specific to environmental, health, and safety regulations.
- Managed the Bid Management Processes, serving as a Subject Matter Expert (SME) for EHS software products, enhancing proposal quality and compliance.
- Assisted management in crafting competitive pricing strategies tailored to various industries, with a particular focus on compliance and sustainability sectors.
- Analyzed industry trends and customer requirements to advise Product Management on strategic directions for the EHS product roadmap, ensuring alignment with market demands and regulatory changes
4G Identity Solutions
Business Development Manager
08.2011 - 12.2013
Job overview
- Drove international sales growth by identifying new business opportunities.
- Engaged in eGovernance forums to pinpoint industry trends, leading to strategic business opportunities.
- Created business cases and ROI presentations with experts, boosting Identity Management (IDM) software solutions adoption.
- Designed solution workflows and architecture, facilitating custom solutions for clients.
- Enhanced revenue through targeted market intelligence and competitive analysis.
- Tailored propositions for target accounts, improving engagement and conversion rates.
- Developed and executed Go-to-Market strategies, significantly increasing order pipeline.
Education
Amity UniversityHyderabad, India
MBA from Finance & Marketing
08.2011
University Overview
BTech - Sri Indu College of EngineeringHyderabad, India
from Bachelors of Technology
06.2009
University Overview
Skills
- Product Positioning & Messaging
- Customer and Market Research
- Digital Marketing
- Go-to-Market Strategy
- Pricing Strategy
- Content Creation
- Competitor Intelligence
- Analytical Skills
Certification
PMMC - Certified Product Marketing Manager
PMA - Narrative Design Certified
PMA - Positioning Certified
APMP - Certified Proposal Writer
Lean Six Sigma White Belt Certification
Hubspot - Content Marketing Certified
OSHA 30 General Industry - 29 CFR 1910
Timeline
Product Marketing Manager
ComplianceQuest
10.2022 - Current
Director of Sales Enablement
ProcessMAP (Now Ideagen)
04.2018 - 09.2022
Assistant Business Development Manager
ProcessMAP India
12.2013 - 04.2018
Business Development Manager
4G Identity Solutions
08.2011 - 12.2013
Amity University
MBA from Finance & Marketing
BTech - Sri Indu College of Engineering
from Bachelors of Technology
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