Abhishek Shokeen

The Role

• Provided impactful sales training and motivated sales team members to drive revenue growth.
• Build sales and strong customer service through proper lesioning.
• Activations/Events and regional marketing implementations
• Launched premium brands across Gurugram and Faridabad in Key Accounts On Trade
• Indoor and Outdoor branding at Key On-trades

The Role

• Business generation through sales channels including Off Trade
• Achieve Brand Wise Volume Target and NSV on a monthly and yearly basis
• Distributor handling, and Primary & Secondary projection through outlet wise planning
• Handling a team of 2 Executives.
• Build sales and strong customer service through Executives.

The Highlights

• Fly Victoriously Award in the Region (2020-21)
• Highest Achievement Percentage in the state (Both BII & BIO)
• Highest profitable mix percentage
• Branding opportunity in competitive Gurugram

The Role

• Business generation through sales channels including On Trade
• Achieve Brand Wise Volume Target and Depletion on a monthly and yearly basis
• Handling a team of 2 Executives.
• Build sales and strong customer service through proper lesioning.
• Activations/Events and regional marketing implementations

The Highlights

• Launched premium brands across Gurugram and Faridabad in Key Accounts On Trade
• Increase in WOD for Scotches and other Premium portfolio
• Generating reports through consumption data and replenishment model
• Indoor and Outdoor branding at Key On-trades

Role: Advertisement And Promotional Executive

Handled New product launch activities

• Visited all liquor stores to introduce the new product
• Inventory and stock management at various stores spread across Gurugram
• Maintained good relations with Sales team of stores to help generate more orders for Bacardi.