Hi, I’m
ABIDEMI MARSH
McDonough,GA
If one is lucky, a solitary fantasy can totally transform one million realities.
Maya Angelou
Summary
Dynamic Speaker, Consultant and Master Life Coach with commitment to excellence and more than 25 years of Sales, Marketing and Business Development experience. Successfully manages and maximizes business success from initiation. Open to any opportunity as a Board Member on any organization focused on female empowerment.
Overview
24
years of professional experience
13
Certification
Work History
Reinvent Your Identity, LLC.McDonough, GA
Founder/Chief Reinvention Officer
06.2020 - Current
Job overview
- Create organization's mission and vision statements for use by employees.
- Facilitate Executive Training Programs
- Design, host, and facilitate Woman On Fire Retreats and events
- Facilitate group coaching programs
- Facilitate Woman On Fire mastermind group
- Foster positive, proactive, and professional relationships to achieve short- and long-term business goals.
- Develop key operational initiatives to drive and maintain substantial business growth.
- Conduct target market research to scope out industry competition and identify advantageous trends.
- Create and monitored promotional approaches to increase sales and profit levels.
- Attend seminars, business expos, and other events to develop and support small businesses.
- Monitor and analyzed clients' progress, results, and overall satisfaction to implement process improvement initiatives.
- Engage with prospective customers to qualify product fit via multiple channels.
- Assess client's personal and financial picture and determined action plan to support start-up, recovery, and business expansion.
- Identify national opportunities to leverage purchasing power with vendors and marketing opportunities.
- Identify and recommend changes to existing processes to improve accuracy, efficiency, and quality of service.
- Coordinate weekly meetings for internal and external groups
- Help clients build life management and coping skills to handle daily needs and specific stressors.
- Encouraged clients to set and achieve reasonable goals weekly.
- Connect clients with available resources to improve plan success.
- Assess patient behavior, moods, and other responses to determine the correct diagnosis and devise treatment plans.
- Guide clients in effective therapeutic exercises integrated from Cognitive Behavior Therapy, Art Therapy and Emotional Freedom Technique (EFT).
- Direct family-centered, strengths-based, culturally competent, and individualized intakes and assessments.
- Help patients to deal with realities of Trauma diagnoses and develop coping skills.
- Lead up to 5 individual sessions per week and 1 group coaching session.
Educator's Spot, LLC/Carter Books & Supplies, LLCRiverdale, Georgia
Founder/National Sales and Marketing Manager
01.2020 - Current
Job overview
- Create organization's mission and vision statements for use by employees.
- Develop key operational initiatives to drive and maintain substantial business growth.
- Conduct target market research to scope out industry competition and identify advantageous trends.
- Create and monitored promotional approaches to increase sales and profit levels.
- Study market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
- Investigate and addressed business development challenges to proactively mitigate problems.
- Establish, optimize and enforce business policies to maintain consistency and high-quality standards across industry operations.
- Drive implementation of new market expansion to propel business forward and adapt to market changes.
- Align organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
- Develop innovative sales and marketing strategies to facilitate business expansion.
- Manage divisional marketing, advertising and new product development.
- Shape solutions and approaches by leveraging trends in customer marketplaces and industries.
- Further brand awareness through Speaking and Events.
- Track and report on key metrics for projects, events, programs and campaigns.
- Develop and implement pricing structures to facilitate revenue development.
- Direct strategic planning, budgeting and partnership development to fuel growth and optimize profits.
- Expand strategies to develop market share, increase penetration and boost engagement.
- Analyze sales and marketing data for improved strategies.
- Leverage direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
- Cultivate and maintain strategic alliances with key partners and vendors.
- Perform competitive analyses and adjusted sales and marketing strategies accordingly.
- Manage sales promotions and marketing strategies on major social media sites.
- Implement, executed and strategically expanded business channel partnerships and program initiatives.
- Work diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Devise integrated plans to build brand awareness, sales pipelines and customer acquisition plans.
- Monitor customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Organize events and product presentations related to national conferences and conventions.
Siemens HealthineersAtlanta, GA
Imaging Account Executive
10.2018 - 06.2020
Job overview
- The Imaging Account Executive plays a fundamental role in achieving customer acquisition and revenue growth objectives. The Account Executive is a field-based position focused on selling Diagnostic Imaging products in hospitals, imaging centers, radiation oncology, etc.
- This role serves as the primary contact for customers investigating the acquisition of Siemens Medical Solutions products and services.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Prospected new clientele through networking, cold calling, canvassing, and referrals.
- Drove new business development through qualifying leads, building relationships, and executing strategic sales.
- Strengthened customer relationships with a proactive and collaborative approach to managing needs.
- Managed sales cycle from first contact to established customer sales and maintained a solid customer base.
- Reviewed accounts monthly to monitor and track customer satisfaction and complaints.
- Contacted customers as issues arose to provide prompt resolutions.
- Identified client business needs by understanding goals, objectives, and processes.
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Communicated between internal and external stakeholders, clients, and vendors.
- Recorded and maintained sales prospects and data within the customer relationship management system.
- Stayed up-to-date on changing industry and product standards and trends related to accounts.
- Identified customer needs and achieve service levels that met and exceeded expectations.
- Created and executed account strategies to present services to key decision-makers.
- Maximized revenue by servicing accounts and proposing new products and services to established customers.
- Presented key decision-makers with new and updated account strategies.
- Met and exceeded service level goals by identifying and achieving standards and expectations.
- Presented product concepts and offerings to clients based on established specifications and preferences.
- Used targeted questioning strategies to discover insight on prospect needs and requirements.
- Delivered services to clients to secure additional business and grow revenue streams.
- Prepared forecasts and mapped resources to the most valuable opportunities.
- Identified sales growth opportunities by networking and building relationships with potential advertisers.
- Increased profitability and pipeline development by leveraging diverse marketing channels and sales strategies.
- Conducted informational training and briefings to clients on new features and updated products.
- Distributed marketing materials to existing and prospective clients and presented materials to client audiences.
- Delivered targeted multi-platform integrated sales presentations, facilitating customer base expansion and revenue generation.
- Executed successful budget, talent, and sales campaign development.
- Upsold special packages while preparing quotes for potential clients.
- Marketed and sold solutions and services to stakeholders across multiple levels of the organization.
- Stayed abreast of the competitive landscape and emerging technologies to best position the brand in the global marketplace.
- Checked resource availability and designed program and maintenance plan to closely monitor Diagnostic Imaging inventories.
GE HEalthcareAtlanta, GA
Strategic Sales Specialist
12.2016 - 10.2018
Job overview
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
- Built rapport with customers and assessed needs to make product recommendations and upsell.
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
- Provided first-rate service to all customers and potential customers.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Created and implemented sales strategies to successfully meet company targets.
- Demonstrated product features, answered questions and persuasively overcame objections.
- Identify and cultivate strategic relationships with clients across multi-layered organizations, and expand business and database of prospects within an assigned territory, sub-region or product base
- Qualify, potential customers, schedule product demonstrations, uncover and provide solutions in alignment with customer goals to close business.
- Coordinate customer meetings with internal team, cold calling, generating sales leads, creating quotes, receiving and reviewing new purchase orders and contracts
- Perform continuous market research to locate and develop new customer contacts and sales opportunities
- Negotiate contracts including: commercial terms, pricing and fulfillment of all compliance requirements.
- Route qualified opportunities to the appropriate sales specialists for further development and closure when appropriate.
- Manage existing clients for continued growth and performance versus operating plan.
- Drive orders and convertibility of orders (sales) to achieve targets and year-over-year growth.
- Research accounts, identify key players and generate interest
- Receive marketing qualified leads from Marketing team and conduct sales qualification process to build pipeline
- Support assigned regions with client learning sessions by presenting ViewPoint IT Solutions, and other client marketing presentation material
- Perform effective demos to prospective customers (as appropriate)
- Drove team revenue totals by bringing in top sales numbers.
- Prospected continuously for new potential customers and maintained robust conversion rate.
- Exceeded Sales Plans by more than 50%
Mckesson/RelayHeathAtlanta, GA
Client Relationship Executive
06.2014 - 12.2016
Job overview
- Supported account team when qualifying, pursuing, and closing opportunities.
- Generated leads and boosted brand through professional and personal networks.
- Developed relationships with executives to generate ideas and pursue opportunities.
- Documented accurate data on customer relationships to maintain strong ties and customer satisfaction.
- Developed proposals and collaborated with the team, preparing presentation materials.
- Presented contracts to clients, answered questions, and obtained signatures.
- Influenced decision-makers in key areas within the client organization to drive sales.
- Created, monitored, and pursued client business and financial plans.
- Reported field activity, interactions and results weekly.
- Educated community about services by presenting key information.
- Shared client's engagement history, culture, organizational structure, competitive landscape and differentiators with new business and account teams.
- Worked independently with minimal supervision.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Built relationships with customers and community to promote long-term business growth.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Contributed to team objectives in afast-paced environment.
- Negotiated prices, terms of sales and service agreements.
- Prioritized tasks and projects to meet tight deadlines.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Set and achieved company defined sales goals.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Exceptional computer skills
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Developed new business relationships and maintained existing through regular communications and effective account management.
- Prepared and deliver customer sales quotes.
- Met or exceeded sales, customer service and loyalty program standards.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Attended monthly sales meetings and quarterly sales training.
- Liaised between clients and support team to quickly resolve issues.
- Presented information to customers, peers, and management.
- Demonstrated a consistent track record of overachieving sales quotas.
- Prospected to increase sales lead pipeline and convert leads into new customers.
- Increased sales with the execution of full sales cycle processing from initial lead processing through conversion and closing.
- Completed call reports, paperwork, and on-going personal training by required deadlines.
- Developed and maintained strong working relationships with Independent Pharmacy professionals within assigned territory.
- Built and cultivated long-term quality relationships with over 500 clients by addressing needs and providing superior customer service
Education
Walden UniversityMinneapolis, MN
Master of Science from Clinical Mental Health Counseling
10.2023
Syracuse UniversitySyracuse, NY
Bachelor of Arts from Speech Communication And Rhetoric
05.1998
University Overview
- Member of Alpha Phi Omega
Syracuse University
Bachelor of Science from International Relations
05.1998
Syracuse UniversitySyracuse, NY
Coursework: Interpersonal Communication | Public Speaking | International Business /Marketing
MINORS from French and Political Science
05.1998
Skills
- Contract Negotiation
- Business Planning
- Performance Assessment
- Effective Communicator and Public Speaker
- Entrepreneurial and Innovative
- Strategic Vision
- Leadership and People Development
- Strategic Planning
- Business Consulting
- Sales Growth
Accomplishments
- Achieved market share growth through effectively helping with implementing Summer Learning and Social Emotional Learning Programs.
- Established a reputation for business excellence as reflected in demonstrating track record of success in establishing rapport with customers and producing win-win results between the company and its clients.
- Exemplify extensive business knowledge and persuasive sales techniques coupled with comprehensive, hands-on experience in performing and supervising activities for commercial customers.
- Consistently Ranked 1st or top 1% in field sales status
- Experience carrying large quotas and working with long sales cycles as well as demonstrated success at meeting and exceeding those quotas. Over $5M producer achievement.
- Seasoned Facilitator with well-defined presentation skills and excellent interpersonal, organizational, and problem-solving aptitude.
- Demonstrate exceptional communication skills; reliable and flexible with proficiency in promoting confidence and building client relationship, while interfacing positively with people of all levels of management.
- Effective collaborator promoting Business Development.
- Exemplify comprehensive knowledge in all aspects of strategic sales planning and marketing, prospecting and networking, and contributing immediately to corporate financial goals and objectives.
- Capital equipment sales experience to hospitals and imaging centers. Call points include Women's Health, Radiology and Cardiovascular, Surgery, Cath Labs, Emergency Room, IT, Biomed, and Purchasing within Hospital/IDN as well as large group practices.
Affiliations
Business Development Certification and Training (Brooklyn Economic Development Center), Brooklyn, NY Kaplan Fastrac Small Business Development and Marketing Certification and Training (SBDC), Macon, GA Professional Selling Skills Certification (MAADA), Atlanta, GA
Ford and Lincoln Product Certification, (Ford Motor Company), Detroit, MI Professional Selling Skills Certification (Ford Motor Company), Detroit, MI Professional Speaking (McKesson 2014)
Counter Intuitive Sales and Marketing Training (McKesson 2014) Designing and Presenting Virtual Presentations (McKesson 2015) Presenting to the C-Suite (McKesson 2015)
Additional Information
- Delivering Customer Impact (GE Crotonville 2017)
- Impact Award (GE 2018)
Certification
- Clinical Mental Health Counselor in Training (MFT)
- Certified Female Empowerment Coach
- Certified Master Life Coach, (Business Development) Georgia Certified Life Coach Academy - 2020
- Certified Sex Educator
- Certified Business Coach
- Certified Entrepreneurship & Small Business Coach
- CBT Certified
- NFT Certified
- Certified EFT Facilitator
- Certified Financial Social Worker
- Certified Personal Finance Life Coach
- Certified Transformation Life Coach
- Certified Relationship Workshop Facilitator
- Certified Shamanic Life Coach
- Certified Group Coach
- Certified Emotional Intelligence Life Coach
Timeline
Founder/Chief Reinvention Officer
Reinvent Your Identity, LLC.
06.2020 - Current
Founder/National Sales and Marketing Manager
Educator's Spot, LLC/Carter Books & Supplies, LLC
01.2020 - Current
Imaging Account Executive
Siemens Healthineers
10.2018 - 06.2020
Strategic Sales Specialist
GE HEalthcare
12.2016 - 10.2018
Client Relationship Executive
Mckesson/RelayHeath
06.2014 - 12.2016
Walden University
Master of Science from Clinical Mental Health Counseling
Syracuse University
Bachelor of Arts from Speech Communication And Rhetoric
Syracuse University
Bachelor of Science from International Relations
Syracuse University
Coursework: Interpersonal Communication | Public Speaking | International Business /Marketing
MINORS from French and Political Science
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