Summary
Overview
Work History
Education
Skills
Volunteer Experience
Coursework
References
Timeline
Generic

Abigail Buchanan

Lakeland,TN

Summary

Creative and driven marketing professional with over five years of experience in client engagement, marketing strategy, digital content, vendor relations, and logistics coordination. Graduated cum laude with a B.S. In Integrated Marketing and Communications, with a minor in Business, and a specialization in Computer Science. Known for being ambitious, outgoing, and highly organized, with a passion for content creation, creativity, and building strong connections. Skilled in social media, community engagement, and blending strategic thinking with innovative ideas to create meaningful, people-focused experiences.

Overview

5
5
years of professional experience

Work History

Concierge Student Program

Memphis, TN
08.2025 - Current
  • Participated in the Concierge Student Program at the FedEx St. Jude Championship, supporting the Freight 59 premier hospitality experience. In this role, I provided concierge-level service to VVIP guests, including executives and leaders of national companies, while gaining hands-on experience in hospitality, event management, and client relations.
  • I worked closely with a student team to ensure seamless operations, demonstrating professionalism, attention to detail, strong communication, and initiative in a fast-paced, high-profile environment.

Marketing & Sales Associate

Nutrition Spot
Lakeland, TN
07.2020 - 05.2025
  • Developed and executed targeted marketing campaigns using social media, email, and event-based strategies, resulting in increased foot traffic and sales.
  • Managed digital content strategy across Instagram, Facebook, and TikTok, maintaining consistent branding and engagement with the health-focused community.
  • Strengthened customer loyalty and retention through excellent service and strategic product promotion.
  • Led community outreach and brand growth by organizing vendor pop-up events and building partnerships with local businesses, strengthening visibility and engagement within the community.

Education

Bachelor of Science - Integrated Marketing And Communications

The University of Mississippi
Oxford, MS
05-2025

Skills

  • Digital marketing
  • Social media management
  • Focus group leadership
  • Customer relationship management
  • Community engagement
  • Canva
  • PowerPoint
  • Excel
  • Brand promotion
  • Networking skills
  • Social media strategy
  • Event coordination
  • Customer service
  • Graphic design
  • Sales
  • Problem solving
  • Vendor relations
  • Content creation
  • Marketing strategy
  • Communication skills
  • Teamwork and collaboration
  • Time Management

Volunteer Experience

Chamber of Commerce, Assisted with event coordination and logistics, including setup, guest check-in, and promotional material distribution. Actively engaged with business leaders and entrepreneurs, building networking skills and gaining insights into local economic development and professional relationship-building.

Coursework

  • GB 350: Essentials of Marketing, Gained core skills in market analysis, brand positioning, and customer behavior with hands-on simulation projects.
  • IMC 404: Integrated Marketing Communications Research, Led focus groups and conducted qualitative and quantitative research to support brand messaging and campaign development.
  • MKTG 361: Marketing, Analytics & Prof Sales, Collaborated in a cross-functional team to create data-driven marketing strategies based on customer analytics. Presented actionable solutions to drive consumer engagement through e-commerce platforms.
  • CSCI 191: Office Applications, Gained proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word, with a focus on data organization, presentations, and professional document creation.
  • CSCI 203: Introduction to Computational Media, Explored the intersection of coding, digital storytelling, and media design, developing creative problem-solving skills using platforms like Python and Adobe Creative Suite.
  • NHM 216: Foundations of the Event Industry, Studied the core principles of event planning and management, examining industry roles, event types, and planning processes within the hospitality and tourism sectors.

References

  • Emily Erickson, Ponte Vedra, FL, (804)-852-3773
  • Darrell Smith, Memphis, TN, (901)-833-4059
  • Zack Cowell, Lakeland, TN, (901)-849-8480

Timeline

Concierge Student Program

08.2025 - Current

Marketing & Sales Associate

Nutrition Spot
07.2020 - 05.2025

Bachelor of Science - Integrated Marketing And Communications

The University of Mississippi

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Abigail Buchanan