ABIGAIL CHEW
Austin,US
Summary
Senior Marketing Manager with 7 years of experience in data analysis, digital marketing, and content creation. Proven ability to craft and execute effective marketing plans and marketing campaigns, driving lead generation, demand generation, and customer engagement. Skilled in segmentation, targeting, and positioning strategies to build brand awareness.
Overview
7
7
years of professional experience
1
1
Certification
Work History
REGIONAL MARKETING MANAGER
YellowScan
03.2023 - 12.2023
- Conducted a comprehensive marketing analysis in North America, identifying key zones and creating a strategic 'heat map' to focus on commercially viable areas.
- Managed a $100,000 marketing budget, implementing new programs that increased lead generation by 32%.
- Executed regional marketing campaigns, successfully enhancing customer acquisition, retention, and market share, all within the allocated budget.
- Analyzed data to select optimal locations for Demo Day events, generating $45K revenue; oversaw event planning, branding, and attendee engagement.
- Developed targeted marketing materials for various markets, including digital ads, customer interviews, case studies, and live events.
- Implemented a social media strategy for the US market, aligning with industry trends and global branding, and expanded business network by adding 5 new distributors.
- Developed sales enablement strategies by researching the target audience, conducting competitor analysis, and mapping out the entire marketing process, resulting in the collection of new customer leads and increased sales opportunities.
SENIOR MARKETING MANAGER
Phoenix LiDAR Systems
07.2021 - 02.2023
- Pioneered the company's first marketing standards and procedures, and led a multi-channel B2B strategy, boosting year-over-year lead generation by 167%.
- Implemented strategic marketing programs, enhancing customer lifetime value and doubling lead conversion from 6.2% to 12.7% year-over-year.
- Managed 6 annual trade shows, overseeing all aspects from logistics to promotion, significantly increasing brand awareness.
- Led cross-functional teams for Account-Based Marketing campaigns, encompassing diverse mediums from case studies to digital ads, achieving substantial engagement.
- Grew social media following by 65% through consistent, engaging content across multiple platforms (Instagram, Facebook, YouTube, LinkedIn, Twitter), enhancing brand visibility and sales.
- Launched integrated marketing campaigns that included content marketing, digital advertising, email marketing, print advertising, Search Engine Optimization (SEO), Search Engine Marketing (SEM), resulting in increased conversion and engagement.
- Directed a comprehensive digital marketing overhaul, including a website redesign and revamped webinar strategies, resulting in a dramatic increase in user engagement and website traffic.
SALES & MARKETING REPRESENTATIVE
Techtronic Industries
07.2020 - 07.2021
- Managed a $2.3M territory, successfully increasing sales to a team-leading Year-To-Date comp of 32%.
- Meticulously analyzed and interpreted weekly sales reports to identify market potential and recognize opportunities for growth.
- Leveraged verbal communication, collaboration, and value-selling techniques to drive $125,000 in sales through quarterly events.
- Increased market share by 30% by fostering relationships with store management to implement creative merchandising tactics and execute quarterly goals.
DIGITAL MARKETING MANAGER
APEX Building Services
02.2021 - 06.2021
- Developed demand generation programs for large enterprise accounts using customized online and offline tactics.
- Created weekly industry-targeted social media content across all platforms, successfully increasing leads by 40%.
- Planned and set demand generation targets by identifying, calculating, and reporting on KPIs.
- Utilized a cold calling campaign and routine follow-up calls, increasing sales by 15% in a 5-month period.
MARKETING COORDINATOR
State Farm Insurance
08.2018 - 05.2019
- Leveraged web-based analytics to recommend data-driven adjustments to B2C marketing strategies, increasing web traffic by 10%.
- Increased new business by 55% with engaging media content, leveraging market insights and expanding client reach.
- Facilitated a partnership with a local non-profit organization for a referral program to increase company revenue by $5,000.
MARKETING MANAGER
Avery Hall Insurance
08.2016 - 08.2018
- Improved customer engagement by 25% through content development and promotion (press releases, blogs, and social media).
- Launched company social media content calendar to schedule weekly content, increasing YoY following by 45%.
- Built and managed revenue forecast models for in-depth analyses for quarterly marketing budgets.
Education
Bachelor of Science in Marketing -
Salisbury University
Salisbury, MDSkills
- CRM & Marketing Automation: Salesforce, HubSpot, ZOHO CRM, ZOHO Automation, Hootsuite, ClickUp, Asana
- Campaign Management: ZOHO Campaigns, Mailchimp, Facebook Ad Manager, LinkedIn Campaign Manager, Google Ads
- Analytics & SEO: Excel, Google Analytics, ZOHO Analytics, AIOSEO, Semrush, Google Trends, Rebrandly, AI
- Website & Design: HTML, InDesign, Photoshop, Illustrator, Canva, WordPress, Mouseflow, PowerPoint
Certification
- Digital Marketing Certificate Program, The Wharton School - 2023
- HubSpot Marketing Software Certification, HubSpot - 2023
- Google Ads Search Certification, Google Ads - 2022
- Action Selling Certification, The Sales Board, Inc. - 2022
- Hootsuite Platform Certification, Avery Hall Insurance Group - 2017
Timeline
REGIONAL MARKETING MANAGER
YellowScan
03.2023 - 12.2023
SENIOR MARKETING MANAGER
Phoenix LiDAR Systems
07.2021 - 02.2023
DIGITAL MARKETING MANAGER
APEX Building Services
02.2021 - 06.2021
SALES & MARKETING REPRESENTATIVE
Techtronic Industries
07.2020 - 07.2021
MARKETING COORDINATOR
State Farm Insurance
08.2018 - 05.2019
MARKETING MANAGER
Avery Hall Insurance
08.2016 - 08.2018
Bachelor of Science in Marketing -
Salisbury University