Proven healthcare executive with over a decade of leadership experience in home health, hospice, and skilled nursing facility (SNF) operations. Expertise in driving census growth, building high-performance teams, and optimizing operational and financial outcomes. Demonstrated success in admissions, compliance, and marketing, with a focus on Medicare-driven strategies and PDGM optimization. Exceptional ability to foster strong partnerships, negotiate contracts, and cultivate positive workplace cultures.
Overview
20
20
years of professional experience
Work History
Home Health and Hospice Operations Consultant
Multiple Private Companies and Contracts
01.2023 - Current
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Provided strategic direction and operational oversight for multiple branches, driving a 75% increase in census within the first 60 days.
- Spearheaded an initiative that led to 75 hospice admissions in 90 days, achieving unprecedented growth in a highly competitive market.
- Developed and implemented training programs on PDGM revenue management, compliance, and budgetary controls.
- Fostered a high-performance culture, resulting in improved staff retention and workplace morale.
- Acted as a key liaison between corporate offices and local teams, ensuring alignment with organizational objectives and regulatory compliance.
Managed diverse teams and fostered a positive working environment, leading to increased employee satisfaction.
Conducted thorough market research to identify trends and inform business strategy development efforts.
Collaborated with clients to target issues and uncover methods that would increase operational efficiency.
Leveraged data-driven insights to inform decisions regarding process improvements and organizational restructuring efforts.
Enhanced customer experience by regularly reviewing service delivery processes and incorporating feedback from clients into improvements.
Supervised client meetings to disseminate proper information and encourage participants to share ideas.
Evaluated vendor performance and negotiated contracts to secure favorable terms for the organization.
Implemented processes and procedures to improve overall efficiency in operations.
Coordinated with multiple departments to ensure seamless execution of key projects across all functional areas of the organization.
Provided expert guidance and support to internal stakeholders during periods of organizational change, ensuring minimal disruption to operations.
Geriatric Care Navigation
Caring Hearts, Caring Hands Geriatric Care Navigat
03.2022 - Current
Evaluated legal documents like power of attorney or living wills to ensure proper execution aligned with each client's wishes.
Developed trusting relationships with clients and families through empathetic listening and compassionate communication skills.
Served as a liaison between clients, families, and healthcare providers to facilitate communication and promote understanding of complex medical information.
Advocated for clients'' needs within the healthcare system, securing necessary resources and services to improve overall health outcomes.
Managed complex cases involving multiple medical conditions, resulting in more effective care coordination and improved patient outcomes.
Conducted home visits to assess safety risks and recommend modifications, promoting independence for elderly clients.
Reduced hospital readmissions by monitoring patients'' progress and adjusting care plans as needed.
Led multidisciplinary team meetings to review patient progress, adjust treatment plans, and ensure optimal collaboration among healthcare providers.
Enhanced patient quality of life by coordinating with healthcare providers, family members, and caregivers to implement appropriate interventions.
Facilitated smooth transitions between care settings by collaborating with healthcare professionals and ensuring continuity of care for patients.
Provided families with support and education on age-related issues, enabling them to make informed decisions about their loved one''s care.
Utilized strong assessment skills to identify potential issues in caregiving environments and recommend appropriate solutions.
Maintained detailed client records to facilitate seamless information sharing among all members of the geriatric care team.
Assisted clients in navigating long-term care options such as assisted living facilities or nursing homes based on individual needs.
Improved patient care by conducting comprehensive geriatric assessments and developing individualized care plans.
Coordinated with insurance companies to maximize coverage for clients'' medical and care needs.
Participated in ongoing professional development opportunities to enhance expertise in geriatric care management concepts and techniques.
Communicated with healthcare providers to facilitate continuity of care.
Educated clients and families on community resources, treatment options and health care services to better manage conditions.
Assessed clients and developed plans to meet needs.
Established and maintained relationships with clients, families and community partners to coordinate services to meet client's needs.
Participated in team meetings and trainings to stay updated on best practices and new developments in care management.
Assisted clients with daily living needs to maintain self-esteem and general wellness.
Maintained network of community resources to provide most comprehensive support services possible to clients.
Consulted with supervisors to assess cases and plan strategies for enhancing care.
Evaluated clients progress and adjusted service plans to address areas of concern.
Developed and implemented individualized care plans and coordinated necessary services to avail quality care for clients.
Coordinated referrals to specialists, hospitalizations, ER visits, ancillary testing, and other enabling services for patients.
Arranged transportation and documented details of discharge transition plans.
Developed and implemented training programs for care staff to enhance skills and knowledge.
Established and maintained effective communication with staff, physicians and community organizations to promote high quality patient care.
Regional Branch Manager of Operations & Executive
Home Health and Hospice (Contracted Position)
11.2021 - 10.2023
Led strategic operations and business development initiatives across multiple branches, driving census growth by 85% within the first 60 days.
- Successfully achieved 30 hospice admissions in 45 days through targeted marketing and community outreach programs.
- Managed cross-functional teams and developed performance metrics that enhanced operational efficiency and revenue growth.
- Ensured compliance with Medicare, PDGM billing, and OASIS charting requirements, optimizing reimbursement and maintaining regulatory compliance.
Increased employee retention rates by fostering a positive work culture focused on recognition and career development opportunities.
Achieved consistent branch growth through strategic planning and execution of targeted marketing initiatives.
Led cross-functional teams during high-stakes projects, effectively balancing resources and deadlines for optimal outcomes.
Streamlined operations by identifying areas for improvement, reducing redundancies, and optimizing resources.
Developed high-performing teams by recruiting top talent, providing ongoing training, and promoting a collaborative work environment.
Established solid connections with local community partners that resulted in increased visibility for the branch as well as potential referrals.
Navigated challenging market conditions by adapting business strategies and remaining agile in response to industry trends.
Ensured regulatory compliance by staying updated on industry trends, conducting regular audits, and addressing any identified gaps.
Maximized operational efficiency by utilizing technology in various aspects of branch management such as data analysis or tracking key performance indicators.
Collaborated with other regional branches to share best practices and achieve overall company goals.
Delivered exceptional customer service by resolving issues promptly, listening to feedback, and making necessary improvements.
Assisted in the development of corporate policies geared toward maintaining a competitive edge within the industry.
Complied with regulatory guidelines and requirements.
Maintained friendly and professional customer interactions.
Director of Business Development, Marketing & Adm
Springdale Village
09.2021 - 10.2022
- Designed and executed strategic marketing and admissions plans, resulting in over 95% Medicare in-house for SNF admissions and census.
- Successfully maintained a "full house" census while negotiating contracts with high-payor partners to enhance revenue streams.
- Collaborated with clinical leadership to develop new services and programs, driving market differentiation and increasing patient demand.
- Directed marketing and outreach efforts, achieving 22 assisted living admissions in 30 days and positioning the organization for continued growth.
Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
Increased client base by developing and implementing effective business development strategies.
Negotiated favorable contract terms with vendors and suppliers, reducing operational costs significantly for the organization.
Expanded product offerings to reach a more diverse customer base, boosting overall sales figures.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Led change and transformation across business areas to deliver benefits and align company resources.
Enhanced company''s market presence through targeted networking events and relationship building.
Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Collaborated cross-functionally with sales, marketing, and operations teams to ensure seamless execution of business development initiatives.
Championed organizational change initiatives that resulted in streamlined operations and significant cost savings for the company.
Coordinated closely with legal counsel to ensure all contracts were compliant with relevant laws and regulations, mitigating potential risks for the organization.
Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
Increased account retention by building strong relationships with clients and addressing their needs promptly.
Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
Consistently met or exceeded monthly sales quotas through diligent prospecting efforts and effective closing techniques.
Established long-lasting partnerships with key industry influencers, generating increased brand awareness and credibility.
Brought in over $10000000 in revenue while managing multiple high-profile accounts.
Collaborated with cross-functional teams to ensure timely delivery of products and services, resulting in high customer satisfaction.
Cold called prospects to explain partnership benefits, representing company values.
Trained and coached sales team members servicing 100+ accounts.
Networked at events and prospected for new customers with diverse strategies.
Developed new business opportunities for company growth through effective networking and client presentations.
Coordinated with finance teams on invoicing matters, ensuring timely payments from clients and resolving any discrepancies swiftly.
Analyzed competitor activities and adjusted sales tactics accordingly to maintain a competitive edge in the market.
Met with new customers to share product and service information, listen to needs and learn about business operations.
Sold new products and services and developed new accounts to maximize revenue potential.
Developed strategies using market research with support from cross-functional teams.
Led product demonstrations at trade shows and conferences, showcasing company offerings and attracting potential clients.
Actively participated in industry events as a representative of the company, expanding professional network connections for potential leads generation.
Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results.
Collaborated closely with product development teams, providing valuable feedback and insights from clients to inform future product enhancements.
Resolved escalated customer issues professionally, maintaining client trust while protecting company interests.
Analyzed data to discover trends, informing market strategies, and objectives.
Prepared forecasts to gain understanding of measures needed to grow business.
Motivated team members to meet and exceed sales targets.
Analyzed key competitors to respond to competitive threats.
Prepared client budgets by reviewing client billing and managing monthly invoices.
Designed training program, increasing customer satisfaction, and new account rates.
Collaborated with research analysts to devise strategies for lead generation and growth.
Education
Eastern Arizona College
University of Phoenix
South University
Skills
- Executive Leadership & Strategic Planning
- Hospice & SNF Admissions Growth
- Marketing & Business Development
- Medicare & PDGM Expertise
- Budgeting & Financial Management
- Team Building & Staff Development
- Compliance & Regulatory Affairs
- Contract Negotiation & Partnerships
- Census Growth & Retention Strategies
- Cross-Functional Team Leadership
- Mentorship and Coaching
Timeline
Home Health and Hospice Operations Consultant
Multiple Private Companies and Contracts
01.2023 - Current
Geriatric Care Navigation
Caring Hearts, Caring Hands Geriatric Care Navigat