ABIGAIL GEANAKOS

Brands Include: Calvin Klein, BOSS, Tiffany&Co, Marc Jacobs, Orveda

• Own and execute influencer partnerships for global beauty brands
• Define and ideate entire influencer strategies to best meet global corporation KPIs and goals
• Support global brand campaigns with local US market support (events, partnerships, mailers, etc)
• Liaise with VIP clientele to promote and boost brand awareness with the desired target audience
• Develop strong and strategic creative briefs for partner content creation
• Clearly communicate with cross-functional teams across the wider luxury portfolio at Coty
• Manage agency partner communications both internally and with influencer partners
• Utilize social tracking tools to capture and analyze campaign performance
• Actively outreach and pitch top outlets to secure strong media placements across all portfolio brands

Clients include: Ford, Walmart, Guerlain, White Claw, Brightland, Everlane + more

• Boost brand awareness for the Guerlain Abeille Royale influencer campaign, over delivering by an average 143% against scoped impressions, partnerships, and social post goals
• Lead a team to launch White Claw's Surf product, over delivering by an average 105% against scoped impressions, partnerships, and social post goals
• Successfully identify, negotiate, and contract over $500K of influencer partnerships for a variety of clients
• Utilize market trends and target audience statistics to effectively and appropriately advise on the best social strategies inclusive of channel for varying campaigns (IG Stories, Reels, TikTok, Youtube, etc)
• Create brand messaging and creative briefs for product launches and events

Clients include: Veuve Clicquot, Moët & Chandon, Chandon, Aperol, Grand Marnier, + more

• Proactively managed and engaged with social media communities and consumers of global brands within the wine and spirits industry
• Responsible for the growth of several brands organic social channels (30% follower growth in less than a year)
• Constructed monthly, quarterly, and biannual performance reports with a deep understanding of reporting platforms and tools (ie. Social Bakers, Sprinklr, Twitter Analytics, Facebook Insights, etc.)
• Drafted monthly content calendars for direct brand team approvals
• Executed creative and integrated social campaigns for large brand programs and initiatives (VC Polo Classic, Chandon Garden Spritz, The Moët x NBA Collection, etc.)
• Managed consumer sponsorships through content creation for the Veuve Clicquot IG account. Coordinated creators with MHUSA accounts (Montage Deer Valley, The Little Nell, Ocean House, etc)