Abigail Gordon Akin
eCommerce Professional
Canton,GA
Summary
Dynamic E-commerce Professional with extensive experience in e-commerce product management and digital marketing. Proven ability in asset management and advanced data analysis, enhancing product listings and customer experience. Strong collaborator and creative leader, driving process improvements and achieving successful product rollouts.
Overview
28
28
years of professional experience
Work History
eCommerce Merchandising Specialist
BlueLinx
Marietta, Georgia
02.2024 - Current
- Company Overview: Fortune 500, Wholesale Building Products Distributor
- Website: www.bluelinxco.com
- Responsible for product data collection & item data management for ~12,600 product offerings that are set up in Lowe’s Vendor Gateway.
- Lead a year-long project (Lowe’s Pro Quoting) to set up ~5,600 products so that items could be available for special order sales in Lowe’s stores across the US.
- Leader and primary support of Lowe’s Brand Advocate program, which is responsible for all BlueLinx products that are sold on Lowes.com. The goal is to set up new and enhance existing items online with a 100% content score.
- Hold weekly Brand Advocate meetings with the goal to optimize product listings, content, and customer experiences on Lowe’s website. This optimization is crucial for ensuring a positive brand perception and driving sales through effective digital marketing strategies. The following are a few of the programs we focused on where I lead to completion from an e-commerce merchandising standpoint: Greenbar and Fortress Fencing product launch; content updates (images & attributes) for rebar & remesh, Georgia-Pacific vinyl siding, Zip System products, and many other items across categories.
- Inventory management of item data in Rithum.
- Coordinate item set up for new product offerings in Quote Center & IDM.
Senior Product Data Analyst
SITEONE LANDSCAPE SUPPLY
Roswell
03.2022 - 07.2023
- Company Overview: A B2B/B2C Fortune 500 company
- Website: http://www.siteone.com/
- During the 5-year tenure at SiteOne Landscape Supply, I excelled in the role of enterprise-wide support of the e-commerce platform (desktop and mobile) with a focus on ~100K products online
- Manage the e-commerce product roll-out of ~17,000 products
- This included all content and digital assets associated with those items
- Act as Brand Advocate to build business relationships with suppliers to collect product data & assets and help improve the Product Listings online for a better customer experience
- Help standardize and enforce product guidelines used to collect data from suppliers and publish online
- Creative Review leader for all product images & videos that flow to siteone.com ensuring quality product photos & videos
- Assist Product Managers by partnering with them on ideation, development, and testing of new or enhanced functionality of products online including product recommendations
- Parse data & pull daily/weekly/monthly reports regarding assets and product performance
- Work with Marketing Managers to assist with landing page creation as part of Marketing promotions
- Identify process improvement opportunities and create action plans
- A B2B/B2C Fortune 500 company
- Website: http://www.siteone.com/
Digital Marketing Project Coordinator
SITEONE LANDSCAPE SUPPLY
Roswell
01.2019 - 03.2022
- Company Overview: A B2B/B2C Fortune 500 company
- Website: http://www.siteone.com/
- As Digital Project Coordinator on the Digital team, I was responsible for the intake & coordination of all Marketing promotional content that is published on SiteOne.com
- Managed the e-commerce product roll-out of over 15,000 new products to SiteOne.com & the company mobile app
- Creative review leader for all product image assets, training team members on the creative review process and asset preparation as well as managing the flow of assets in the DAM to our website
- Coordinate product photography for SiteOne Product Brands
- Leader and liaison between development team and 3 different creative agencies to funnel product images through a creative review workflow to help improve overall quality
- Manage the implementation of digital marketing content for all online promotions such as landing pages, vanity URLs, news, events, and intranet content
- Coordinate the intake and implementation of new content to siteone.com
- Lead user acceptance testing of new functionality for siteone.com and our company mobile app
- Work with the analytics team to understand performance of brand specific content for all digital marketing campaigns & paid media
- A B2B/B2C Fortune 500 company
- Website: http://www.siteone.com/
Product Data Analyst
SITEONE LANDSCAPE SUPPLY
Roswell
06.2018 - 01.2019
- Company Overview: A B2B/B2C Fortune 500 company
- Website: http://www.siteone.com/
- Performed Product Data Collection on an enterprise-wide level for the purpose of the barcoding project at SiteOne
- UPC information was collected from over 300 vendors/suppliers and provided to the Master Data Management team
- This initiative was to help ensure barcoding standards were met for products sold within the SiteOne branches across the US
- Additionally, I collected product specification sheets & product images as needed
- A B2B/B2C Fortune 500 company
- Website: http://www.siteone.com/
- Enterprise-wide level UPC data collection from over 300 suppliers capturing data in templates and SmartSheet project management tool
- Became barcoding specialist and helped at the Point of Sale in the branches with mobile barcoding project and trained branch employees in barcoding technology
Digital Project Coordinator, Mobile App
BANYAN HILLS TECHNOLOGIES
Duluth
02.2016 - 01.2017
- Company Overview: Website: Not provided
- In this key role I was responsible for managing the intake of assets for a year-long mobile app project
- Responsibilities included: Organize meetings, update project schedules and deadlines, create workflow procedures, and engage in ongoing communications to ensure client satisfaction
- Perform as a liaison for the client, vendor, developer, and business teams
- Collect and use feedback from customers and stakeholders to help measure the effectiveness of our services
- Act as integration specialist to integrate services into our products
- Perform some Quality Assurance testing on the products and provide feedback to developers as well as make suggestions to the client
- Hold daily and weekly status conference calls to track the projects, manage the issues, provide feedback, and report project status to client
- Website: Not provided
IT Consultant
02.2012 - 01.2014
- As a contractor for hospital systems in Indiana, Ohio, & Georgia I was recruited to be a key player in the transitioning of paper charting to electronic medical records systems
- Responsibilities included: Interfacing with key clients to: Understand their technical needs, Design, develop, and recommend integrated technical solutions, Implement and support integrated technical solutions
- I provided strategy advice to help meet Meaningful Use Requirements mandated by Federal Government for funding purposes
- Responsible for tracking ICD-10 compliance of legacy software applications and remediating over 200+ applications
Systems Analyst I & II
WELLSTAR HEALTH SYSTEMS
Atlanta
01.2009 - 02.2012
- Company Overview: Website: Not provided
- Assist with the design, build, testing and maintenance of physician systems (McKesson & NextGen) as well as on-boarding activities for new practice acquisitions
- Provided support for both ambulatory as well as on the hospital side
- Provided end-user training and support to physicians and physician office staff
- Successfully acted as Systems Analyst for the NextGen Electronic Health Records system with the overall mission to convert paper charting to electronic charting for Wellstar’s Physicians Group spanning 300+ providers in 72 locations throughout Cobb, Paulding, Douglas and Cherokee Counties
- Provided on-call support and issue resolution 24/7
- Coordinated and performed in-depth tests and troubleshooting
- Provided feedback and assistance to the Service Desk
- Entrusted to be the liaison between IT team and Learning Center to help established a new registration process to provide on demand training for all clinicians concurrently with the project roll-outs
- Provided on-site support in the doctor’s offices during Go-Live of EHR system and trained and developed 100 physicians on the usage of company’s WellStar’s remote VPN enabling access to EHR from home
- Website: Not provided
Systems Support Specialist I, II, & IV
KENNESAW STATE UNIVERSITY
Kennesaw
01.1997 - 01.2004
- Company Overview: Website: http://www.kennesaw.edu/
- Seven years of service at a higher learning institution supporting faculty, staff, & students with their technology needs
- My greatest accomplishment was supporting the website on an enterprise-wide level
- Website: http://www.kennesaw.edu/
Education
Bachelor of Science - Psychology, Minor in Marketing
Kennesaw State University
Kennesaw, Ga01.2000
Skills
Digital/eCommerce Product Launch
Lowe's eCommerce Merchandising
Lowe’s Brand Advocate Program
Lowe’s Media (sponsored products)
Home Depot Merchant Portal
Home Depot Quote Center
Rithum Commerce Hub
UPC & barcoding setup
Advanced MS Excel
MS Word, PowerPoint, SharePoint
Product Data Collection & Data Management
PIMCORE PIM & DAM Platform
Smartsheet Project Management
Digital Asset Management (product photos)
Resource Space platform
E-commerce product photography
Adobe Photoshop
Service Now ticketing system
Jira & Confluence (Agile)
User Acceptance Testing
Timeline
eCommerce Merchandising Specialist
BlueLinx
02.2024 - Current
Senior Product Data Analyst
SITEONE LANDSCAPE SUPPLY
03.2022 - 07.2023
Digital Marketing Project Coordinator
SITEONE LANDSCAPE SUPPLY
01.2019 - 03.2022
Product Data Analyst
SITEONE LANDSCAPE SUPPLY
06.2018 - 01.2019
Digital Project Coordinator, Mobile App
BANYAN HILLS TECHNOLOGIES
02.2016 - 01.2017
IT Consultant
02.2012 - 01.2014
Systems Analyst I & II
WELLSTAR HEALTH SYSTEMS
01.2009 - 02.2012
Systems Support Specialist I, II, & IV
KENNESAW STATE UNIVERSITY
01.1997 - 01.2004
Bachelor of Science - Psychology, Minor in Marketing
Kennesaw State University
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