Abigail Griffith
Summary
As an experienced Social Media Manager with over 10 years in the field, I excel at creating engaging narratives and developing strategic campaigns. I am passionate about harnessing the power of social media to foster meaningful connections and drive substantial business growth.
Overview
5
5
years of professional experience
Work History
Social Media Specialist & Writer
Country Rebel
07.2024 - Current
- Collaborated with the marketing team to align social media strategy with overall business goals.
- Wrote, edited, and produced stories for Internet and digital channels. Planned and executed coverage of major events to ensure comprehensive reporting while driving traffic to the company website using social platforms.
- Executed social media advertising campaigns to increase reach and engagement.
- Created visual content for social media platforms that reached Country Rebel's 15+ million followers to enhance brand visibility.
Social Media Manager
Freelance
01.2021 - Current
- Designed comprehensive social media strategies that aligned with overall marketing goals.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Collaborated with various businesses, creatives, and entrepreneurs to develop their brands and communicate their vision effectively online while growing a loyal following.
- Managed multiple social media platforms while ensuring a consistent brand voice and message, which helped my clients gain millions of monthly views and thousands of followers.
Social Media Manager
The Branning Group
01.2020 - 12.2021
- Responded to audience inquiries and feedback to enhance customer satisfaction and brand reputation.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Curated a diverse range of content, from informative blog posts to engaging videos, to cater to different audience preferences.
Education
Certification - Customer engagement, social media, planning & analytics
Columbia Business School
08.2021
BA - Cinema
San Francisco State University
05.2019
BA - business
University of Oklahoma
05.2016
Skills
- Social media strategy
- Content creation
- SEO
- Competitor analysis
- Content development
- Copywriting
- Brand management
- Video editing software proficiency
- Storytelling through video
- Blogging
Timeline
Social Media Specialist & Writer
Country Rebel
07.2024 - Current
Social Media Manager
Freelance
01.2021 - Current
Social Media Manager
The Branning Group
01.2020 - 12.2021
BA - Cinema
San Francisco State University
BA - business
University of Oklahoma
Certification - Customer engagement, social media, planning & analytics
Columbia Business School
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