Abigail Harari
Jersey City
Summary
Dynamic music publicist with 7+ years of experience leading high-profile publicity campaigns and artist relations for both emerging and legacy acts. Adept at building narrative-driven media strategies that bridge music, culture, and community. Proven track record of securing top-tier press (Billboard, PAPER, Complex, GRAMMY.com, Mel Robbins Podcast), managing cross-functional teams, and amplifying artist visibility in a crowded media landscape. Passionate about storytelling, cultural equity, and innovative press models that shift the industry forward.
Overview
8
8
years of professional experience
Work History
Senior Publicity Manager
Nettwerk Music Group
New York
10.2024 - Current
- Oversee a dynamic roster of 35 artists spanning indie-folk, rap, pop, and neoclassical genres, including priority acts such as Mon Rovía, Alice Phoebe Lou, Winona Oak, and Rose Betts.
- Manage and mentor a junior publicist (direct report), providing strategic guidance and fostering professional development.
- Partner cross-functionally with marketing, digital, and A&R teams to craft and execute messaging strategies that align with overarching label goals and artist narratives.
- Build and maintain strong relationships with key media contacts to consistently secure impactful coverage across premier outlets including Billboard, PAPER, and GRAMMY.com.
Publicity Manager
Nettwerk Music Group
New York
09.2022 - 09.2024
- Manage a diverse roster of 35 artists across various genres, including indie-folk, rap, and neo-classical. This includes key label priorities such as Mon Rovía, James Vincent McMorrow, Winona Oak, and Rose Betts.
- Consult with artist managers, indie publicists, and other departments on best practices for media.
- Write press releases and other media communications to promote artists to top tier outlets, as well as discovery and tastemaker publications.
- Execute comprehensive press plans, continuously building on each opportunity and expanding media awareness of artists.
- Oversee 3 junior publicists on key projects.
Publicity Manager & Brand Strategy
DEF JAM RECORDINGS
New York
03.2022 - 08.2022
- Led an artist roster of 8–10 high-priority projects, including notable acts such as Benny the Butcher, Trinidad Cardona, and Ludacris.
- Worked closely with the marketing and digital teams to maximize press opportunities.
- Communicated closely with artist managers to ensure that goals, strategies, and tactics align.
- Continued to build and maintain a network of press relationships.
- Secured press coverage and crafted compelling pitches for new stories, featured in notable outlets such as Teen Vogue, Billboard, BET, Complex, and Uproxx.
- Managed publicity interns, created daily and long-term projects, and conducted monthly development reviews.
Publicity Coordinator
DEF JAM RECORDINGS
New York
03.2021 - 03.2022
- Created press plans as well as opportunities for my newly assigned artist roster.
- Pitched artists for specific interviews, photoshoots, content and performance opportunities.
- Assisted with the creative aspect of photoshoots, styling, makeup, hair, song choice and more for all press opportunities.
- Revamped all EPKs and artist asset folders, including bios, press photos, and other key materials.
- Maintained 4000 contact press database with current information.
Publicity Assistant
DEF JAM RECORDINGS
New York
12.2019 - 03.2021
- Assisted the EVP of Publicity and the entire publicity team.
- Managed calendar, schedule meetings, manage expenses and PO requests, book travel.
- Created all new music email blasts and early listens on Mailchimp platform to send to key press.
- Developed weekly publicity newsletter showcasing the team's press for the week.
- Monitored, tracked, and clipped all recent press for our artists (both online and physical magazines/newspapers).
- Updated all EPKs and artist asset folders (bios, press photos etc.).
- Booked photographers for all signing announcements, listening sessions and parties.
- Spearheaded all award show submissions, including for the Grammys, BET Awards, Billboard Music Awards, and VMAs.
Publicity intern
REPUBLIC RECORDS
New York
06.2017 - 08.2017
- Created daily press clippings from various artists.
- Researched PR strategies that will bring awareness to Republic artists.
Skills
BA in Public Relations, University of Maryland – College Park, May 2019
Timeline
Senior Publicity Manager
Nettwerk Music Group
10.2024 - Current
Publicity Manager
Nettwerk Music Group
09.2022 - 09.2024
Publicity Manager & Brand Strategy
DEF JAM RECORDINGS
03.2022 - 08.2022
Publicity Coordinator
DEF JAM RECORDINGS
03.2021 - 03.2022
Publicity Assistant
DEF JAM RECORDINGS
12.2019 - 03.2021
Publicity intern
REPUBLIC RECORDS
06.2017 - 08.2017
Similar Profiles
Lauren DoughertyLauren Dougherty
International Relations and Analytics Specialist at Nettwerk Music GroupInternational Relations and Analytics Specialist at Nettwerk Music Group
Thomas HoodThomas Hood
Marketing, Sales & Operations Specialist at Intercept Music / Virgin Music GroupMarketing, Sales & Operations Specialist at Intercept Music / Virgin Music Group
Corey DavisCorey Davis
Guitar Sales at Billy Hyde Music (Dale Cleves Music Group)Guitar Sales at Billy Hyde Music (Dale Cleves Music Group)
Sonia BrahmachariSonia Brahmachari
Senior Customer Success at SAP Labs IndiaSenior Customer Success at SAP Labs India
Sharon ZhangSharon Zhang
Assistant Manager at EXL Service, LLCAssistant Manager at EXL Service, LLC