Abigail Holmes
Atlanta,GA
Summary
Dynamic marketing, sales and communications professional with a deep passion for public relations. Experience in creative marketing and brand development to execute effective communication and marketing strategies. Possesses a keen eye for detail, anticipates trends and adapts to challenges to achieve consistent success.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Manager
US Hospitality Group
06.2023 - Current
- Oversaw daily operations of social media accounts, ensuring consistent brand voice and alignment with marketing objectives.
- Executed successful B2B social media marketing material across various channels.
- Created content for promotional materials, including brochures, flyers, and design look books.
- Utilized LinkedIn Sales Navigator to streamline lead generation and manage outreach to decision-makers.
- Delivered compelling sales presentations to demonstrate expert product knowledge.
Assistant Project Manager
US Hospitality Group
06.2023 - Current
- Managed multiple hotel projects simultaneously, overseeing budget development, vendor negotiations, and procurement while ensuring smooth project execution.
- Through strategic outreach and negotiation, streamlined procurement operations contribute to the company's growth and client satisfaction.
- Coordinated project activities and monitored progress to ensure timely completion of tasks.
- Conducted research on potential vendors, suppliers, contractors and subcontractors for projects.
- Created and maintained detailed project documentation including schedules, budgets, change orders and invoices.
- Facilitated communication between team members, stakeholders and external partners involved in the project.
Business Development Associate
US Hospitality Group
06.2023 - 05.2024
- Conducted cold calls to develop partnerships with hotel owners, ownership groups, and hotel management companies
- Consulted with prospects and clients in providing guidance on FF&E and interior design services, as well as providing solutions to other opportunities as they arose.
- Conducted research on potential customers, competitors, and industry trends.
Junior Marketing Executive
Marketing Eye
01.2023 - 03.2023
- Developed successful B2B content marketing strategies, including copywriting for blogs, websites, social media calendars, and email marketing campaigns, increasing website traffic and lead generation
- Utilized data-driven insights to analyze social media and website performance, providing clients with custom reporting
- Collaborated with cross-functional teams to ensure cohesive messaging and branding across all marketing channels
- Utilized LinkedIn Helper to automate personalized outreach to B2B clients, tracked key metrics to continuously improve results, and increase leads and conversions.
PR and Social Media Chair
Alpha Phi Omega International Service Fraternity
12.2021 - 05.2022
- Increased student engagement and participation using creative social media marketing tactics to promote the organization's mission and values
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms
- Prepared monthly calendar to manage online content across multiple platforms
- Tracked social media metrics to determine audience growth rate, volume and reach.
Receptionist
Kuka Home
- Provided exceptional customer service and efficiently organized appointments for buyers
- Maintained floor rooms to the highest standards, creating an exceptional experience for customers and driving sales growth.
Education
Bachelor of Strategic Communications -
High Point University
Skills
- Copywriting
- Data reporting
- Project Management
- Canva
- Client and Project Management
- Procurement & Purchasing
- Microsoft Office
- Vendor Communication & Management
- B2B Marketing
- Project development and lifecycle
- Results Analysis
- Strategic Planning
Certification
- HubSpot Academy Certifications: Inbound Marketing, Inbound Sales, Social Media Marketing
- Semrush Academy: Semrush Toolkit Course Certification
Timeline
Marketing Manager
US Hospitality Group
06.2023 - Current
Assistant Project Manager
US Hospitality Group
06.2023 - Current
Business Development Associate
US Hospitality Group
06.2023 - 05.2024
Junior Marketing Executive
Marketing Eye
01.2023 - 03.2023
PR and Social Media Chair
Alpha Phi Omega International Service Fraternity
12.2021 - 05.2022
Receptionist
Kuka Home
Bachelor of Strategic Communications -
High Point University