Abigail LaValle

• Leads Retail channel through effective collaboration and partnering across key functions: Omni-Channel, Visual Merchandising, Training, Marketing, Human Resources, Finance, Retail Buying Team, Store Design and Retail Operations.
• Defines sales targets and motivates team to exceed expectations, increasing sales in all doors YOY, driving annual volume of 25 million across store chain.
• Benchmarks and tracks KPIs against market trends and competitor activities to develop improvement plans.
• Increased regional sales by implementing targeted marketing strategies and fostering strong client relationships.
• Recruit and hire talent to develop bench to foster strong team.
• Facilitates on-boarding, team training, product knowledge seminars with store teams.
• Directs market store opening projects, including pop-ups in strategic markets.
• Managed P&L to decrease discrepancies and retain timely and under-budget project completion
• Meets regularly with Store Leadership for business transparency, HR collaboration, operations, providing consistent feedback and follow-through.
• Serves as liaison between store teams and HQ to ensure seamless communication / execution of company directives.
• Implemented CRM program to support in-store experience and drive traffic through virtual appointments, elevating social media, strengthening consignment program and fostering strong relationships with external personal stylists.
• Drives community partnerships to build brand awareness through virtual and in-store events, generating 25% total volume through events.
• Chair of first company DEI committee to recognize and celebrate diverse workplace.

• Opened first East Coast Weekend Max Mara stores
• Recruited, hired and developed talent for both doors, creating environment that sustained 0% turn and fostered development
• Developed SOP policies in effort to maintain consistency between stores, specifically through effective CRM strategies to drive repeat business.
• Identified KPI opportunities, mentoring teams to build sales through high conversion, appointment & approval selling, and maximizing on UPT & ADS.
• Successfully built professional network to facilitate high profile events to support local community initiatives and influence brand awareness, generating over 500k in sales for market.
• Conducted competitor analysis to highlight competitor strengths and weaknesses and forecast projected business.
• Analyzed financial performance of area by monitoring budgets and expenses, reviewing financial statements and recommending appropriate actions.

• Oversaw all aspects of management, with specific focus on driving sales through strategic clienteling to deliver consistent growth, driving 10 million in annual sales.
• Partnered with HR to recruit, hire and retain talent in addition to developing all management members with individual progress plans.
• Worked closely with sales team to ensure their personal and professional development goals were met and exceeded.
• Strengthened strong relationships within local community, attended events to support brand recognition, and drove elevated in -store experiences to ensure optimal client journey.

• Drove average of 10% YOY growth in both sales and core metrics, focusing on conversion, ADS and UPT.
• Recruited and retained top talent with core intention to develop leadership bench.
• Served as strategy mentor to 5 retail doors to on-board new managers and stabilizing struggling markets.
• Developed & implemented successful CRM program through Omni-channel initiatives.
• Analyzed client demographics for targeted promotional outreach.
• Increased brand awareness through local and national events.
• Direct assist to CEO and Director of Operations with all policy roll-out to ensure positive reception and operational compliance.

• Drove sales/metrics in stores in tri-state market to turn maximum profitability.
• Developed training program for on-boarding managers and store teams.

Field Merchandiser Responsibilities

• Traveled quarterly to maintain merchandising consistencies
• Planned & executed 5 store openings including Madison Avenue Flagship.