Summary
Work History
Education
Skills
Websites
Timeline
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Abigail Littlejohn

Yarmouth,ME

Summary

A versatile sales planner with expertise in programmatic strategy. Excels at campaign planning and implementing key improvements to drive business growth and efficiency. History of cultivating an open culture that encourages the free exchange of information, fostering collaboration and innovation within teams. Seeking new professional challenges with a growth-oriented company that values creativity and embraces forward-thinking strategies.

Work History

Senior Manager, Media Planning & Strategy

Yieldmo Inc.
  • Founded Yieldmo's Sales Planning department and developed all documentation, templates, trainings, and processes for the function
  • Provide full-service sales planning support for 16+ sellers across 5 regions, responding to an average of 250 RFPs/RFIs per year with a 60-70% win rate
  • Generate strategic media plans and proposal decks in response to global $10k-$1M+campaign briefs to drive home Yieldmo's core differentiators and maximize revenue potential
  • Lead dedicated Initiatives to grow agency and brand-direct partnerships, which Include test roadmaps, tiered benefits packages, and exclusive first-to-market recommendations
  • Maintain and expand upon third-party sales planning partnerships with Experian, Comscore, and Cint, Including setting up platform access, measurement retainer strategies, and internal best practices
  • Contribute in cross-functional working groups for pipeline prioritization, beta program testing & process Improvements, sales trainings, and incentive program development
  • Keep Hubspot up to date with sales planning tickets for reliable sell-through reporting.

Paid Media Specialist / Paid Media Manager

SmileDirectClub
  • Generated SDC's first measurement and full-funnel FY paid media strategy for Oral Care with a $4M annual budget across the US and CAN
  • Managed strategy, hands-on-keyboard activation, and day-to-day comms of various Paid Media channels, including TV, YouTube, and Streaming Radio
  • Planned monthly media budgets and channel allocation via MMM alongside leadership, finance, and analytics teams to achieve an efficient CPL
  • Leveraged Looker to forecast and actualize daily spend across US & CAN markets to provide optimization recommendations for all paid media channel leads
  • Collaborated with Integrated Marketing and Production teams to provide paid media perspective for campaign launches, creative concepts, and promotions
  • Presented weekly 'sync' decks for senior leadership to summarize and justify performance updates for paid media channels.

Account Executive / Media Planner & Buyer

Dalton Agency
  • Oversaw the workflow of 8+ accounts, focusing on local brands such as Jacksonville Zoo and Visit Jax
  • Created Media, Web Design, Branding, PR, and Creative briefs for cross-functional departments and tracked projects end-to-end to ensure quality, timely delivery
  • RFP'd Digital, OOH, and Print vendors for paid media campaigns and presented holistic media recommendations to client partners for activation.

Assistant Programmatic Planner / Programmatic Planner

Horizon Media - HX
  • Developed performance-focused programmatic media proposals in response to client RFPs
  • Managed programmatic strategy and day-to-day comms for 8-10 accounts at a time, including clients such as LG, Chobani, Burlington Coat Factory, NetJets, Atlantis Resort, Tim Hortons, & more
  • Crafted POVs and documentation for tactical vendors across the programmatic ecosystem to stock our Internal database and educate internal teams on variances among offerings.

Education

Bachlor of Science in Advertising & Business -

Florida State University

Skills

  • Strategic Planning
  • Cross-Functional Collaboration
  • Data-driven decision-making
  • Organizational improvement
  • Problem-Solving
  • Business Development

Timeline

Senior Manager, Media Planning & Strategy

Yieldmo Inc.

Paid Media Specialist / Paid Media Manager

SmileDirectClub

Account Executive / Media Planner & Buyer

Dalton Agency

Assistant Programmatic Planner / Programmatic Planner

Horizon Media - HX

Bachlor of Science in Advertising & Business -

Florida State University

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Abigail Littlejohn