Abigail Seigenfeld
Boulder,CO
Summary
I am a Second-year student at the University of Colorado Boulder, majoring in Strategic Communications with an emphasis on Public Relations, with an added minor of Marketing through Leeds School of Business. I am creative, driven, and people-focused, I bring a unique blend of leadership, branding, and content experience to the table. My background as a shift manager in a fast-paced restaurant taught me how to lead with confidence, manage teams under pressure, and deliver great customer experiences. As a social media brand ambassador and model, I’ve developed a strong understanding of personal branding, visual storytelling, and audience engagement across platforms. I would like to use my previous knowledge in social media marketing to grow my career in Marketing and Public Relations.
Overview
6
6
years of professional experience
2024
2024
years of post-secondary education
Work History
Commercial Model
Freelance
Boulder, CO
08.2023 - Current
- ThinkSmallish (Dorm Furniture & Lifestyle) - Modeled in dorm-inspired lifestyle setups, balancing aspirational yet relatable energy to showcase comfort, design, and functionality in small-space living.
- Psyco Skateboards (Skatewear) - Modeled skate apparel rooted in skate culture and alternative aesthetics, embodying movement and edge to reflect authenticity within the skate community.
- Edikted (Apparel) – Collaborated on fast-fashion campaigns geared toward Gen Z audiences, bringing energy and attitude to shoots tailored for social-first content.
Volunteer
Volunteer Work
Boulder, CO
05.2020 - Current
- Sports Games (Boulder, CO) - Refereed and sold concessions at local baseball and soccer games. Gained customer service skills while supporting community fundraising efforts.
- Community Clothing & Food Drives (Boulder, CO) - Coordinated clothing, food, and household donations for disadvantaged families. Greeted visitors, answered questions about programs, and assisted with distribution. Helped raise over $1,000 in funds through outreach campaigns.
- Homeless Community Support (Boulder, CO) - Prepared and served hot meals to unhoused individuals at local shelters. Assisted in creating a welcoming, respectful environment while meeting immediate needs.
- Neighborhood Assistance (Boulder, CO) - Helped elderly neighbors with seasonal needs, including shoveling driveways in winter and washing cars in summer. Built trust and strengthened community bonds through consistent support and reliability.
Digital Content Creator
Various Employers
Boulder, CO
03.2020 - Current
- Established an organic TikTok audience of 25.5K+ by producing engaging short-form videos aligned with Gen Z digital culture, through consistent trend-driven content, authentic engagement, and platform-native strategies
- Scuffers - Produced and modeled TikTok and Instagram content showcasing new collections; created trend-aligned short-form videos that boosted engagement and brand visibility among Gen Z audiences.
- TIJN Eyewear - Developed creative video and photo content highlighting product design through close-up and lifestyle shots; leveraged social media trends to increase audience resonance.
- VWoollo - Collaborated on digital campaigns by styling and modeling pieces in self-produced content; integrated brand messaging into platform-native formats.
- Vaneta1996 - Designed nostalgic, editorial-style TikTok content reflecting the brand’s aesthetic; optimized posting for reach and trend engagement.
- Mystic - Built lifestyle campaigns on TikTok and Instagram through self-directed modeling and editing, capturing the brand’s elevated streetwear tone.
Server
Chatauqua Dining Hall
Boulder, CO
03.2024 - 10.2024
- Deliver high-quality service in a fast-paced dining environment, managing multiple tables efficiently.
- Provide menu knowledge and recommendations to enhance guest experience.
- Maintain professional communication with kitchen and service staff to ensure timely food delivery.
Hostess / Food Runner / Busser /Restaurant Server
Hotel Boulderado
Boulder, CO
08.2022 - 06.2023
- Manage guest flow by organizing reservations and seating charts for peak service hours.
- Serve food and beverages with accuracy and efficiency, consistently receiving positive guest feedback.
- Maintain cleanliness and table readiness to support smooth service operations.
- TIPS Certified for responsible alcohol service.
Shift Leader
Noodles & Company
Boulder, CO
05.2021 - 04.2022
- Supervised and motivated front-of-house staff during high-volume shifts, ensuring smooth daily operations.
- Delegated tasks, managed breaks, and trained new team members to maintain service standards.
- Oversaw order accuracy and speed in the expo line, resolving issues quickly to uphold guest satisfaction.
- Handled cash management, closing responsibilities, and compliance with safety and food quality standards.
- Fostered a collaborative, efficient team environment in a fast-paced setting.
Education
Fairview High School
Boulder, COBachelor of Science - Neuroscience
San Diego State University
San Diego, CA 08.2023 - 12.2023
Bachelor of Arts - Strategic Communications, Emphasis in PR
University of Colorado At Boulder
Boulder, CO 01.2024 -
Skills
- Content Creation
- TikTok
- Editing
- Storytelling
- Branding
- Marketing
- Engagement
- Communication
- Leadership
- Collaboration
- Customer Service
- Adaptability
- Creativity
- Organization
- Problem-Solving
Timeline
Server
Chatauqua Dining Hall
03.2024 - 10.2024
Bachelor of Arts - Strategic Communications, Emphasis in PR
University of Colorado At Boulder
01.2024 -
Commercial Model
Freelance
08.2023 - Current
Bachelor of Science - Neuroscience
San Diego State University
08.2023 - 12.2023
Hostess / Food Runner / Busser /Restaurant Server
Hotel Boulderado
08.2022 - 06.2023
Shift Leader
Noodles & Company
05.2021 - 04.2022
Volunteer
Volunteer Work
05.2020 - Current
Digital Content Creator
Various Employers
03.2020 - Current
Fairview High School