Summary
Overview
Work History
Education
Skills
Certification
Timeline
OperationsManager

Abigail Tooley

Fredericksburg,VA

Summary

Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Extensive leadership and management experience focused on optimizing procedures and revitalizing operations with humility, humor, and humanity.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Senior Director, Revenue Strategy and Pricing

VideoAmp
05.2022 - Current
  • Drive strategy and the alignment of Client Success and transformational impacts through the adoption of the VideoAmp platform
  • Operationalized key company programs across media and enterprise customers; built an operating model - including people, tools, repeatable processes/methodologies, and best practices - that ensures the team can scale and deliver a consistent and valued customer experience.
  • Acknowledge the disparate service cultures combined through acquisition and deep institutional knowledge of teams while evolving the functions.
  • Created pricing policies that maximize company achievement against KPIs as part of the GTM process, and maintain internal Rate Cards that summarize our pricing strategy.
  • Develop clear strategies to maximize engagement and deliver value to a list of key accounts/verticals.
  • Attend industry events to advocate on behalf of the brand and keep a pulse of the competitive landscape and general industry trends.
  • Analyze market trends and competitive landscape in order to generate compelling proposals for agencies, brands, and publishers and close deals as quickly as possible.
  • Translate proposal materials into legal contracts in partnership with the legal and sales team.
  • Owned pre-alpha product demand to integrate into business development and product roadmap where necessary. Track success rate of new GTM releases.
  • Deep experience working with Enterprise and B2B Tech Sales as a strategic and operational partner.
  • Proven problem solving, analytical, and communication skills, while articulating and defending simple/impactful strategies based on data-driven insights.
  • Influence senior stakeholders and lead cross-functional teams across matrixed organizations.
  • Navigate a fast-paced environment, balance competing priorities and simultaneous projects in order to make decisions with quick turnarounds.

Senior Director, Paid Media

Single Grain
06.2021 - 01.2022
  • Oversaw an acquisition and merger of a paid media agency, restructuring personnel, and driving all negotiation and migration of incoming Client contracts post merger.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover post merger.
  • Prioritized and allocated valuable resources to meet business targets.
  • Established standard MSA, SOW, and T&C for external media partners and tools, as well as client partnerships.
  • Established personnel performance metrics to encourage efforts toward common goals and team member's career growth.
  • Managed a department with 21 paid media professionals, deploying personnel performance metrics to encourage efforts toward common goals cross departments and team member's career growth.
  • Consulted with business development and sales to pitch and close new integrated media business.

Digital Marketing Manager - LMS BU

LinkedIn
03.2020 - 06.2021
  • Masterminded highly successful digital strategies for various platforms to attract marketers to deploy their marketing budget within the LinkedIn Ad platform.
  • Managed the day to day agency partnership for $50MM yearly LMS holistic paid media program.
  • Built CSuite facing QBRs, performance reviews, and innovative strategy to grow the program 3x YoY.

Senior Director, Paid Media

NPdigital
03.2019 - 04.2020
  • Successfully sourced, screened, interviewed, hired, and on-boarded nine paid media rockstars for a brand new department at a startup agency.
  • Built process and procedures for global operations, client management, and campaign executional success to include three new programmatic vendors.
  • Led paid media innovation and strategy to ensure maximum ROAS and ROI.
  • Consulted with business development and sales to pitch and close new integrated media business.

Director, Social

360i
02.2018 - 10.2018
  • Brought on to help right size a capsizing ship as far as client services, strategic thinking, and staff training within six months; completed in four.
  • Lead client brand camps to encourage brainstorming and lay out strategic launch plans for new shows on Fox, with C-Level clients.
  • Increased client spend within social by 15% for fall season premiere

Director, Social Strategy

Amobee
06.2015 - 02.2018
  • Developed social strategies for major brands looking to breakthrough by taking risks & engaging culture in authentic ways.
  • Hire and Lead a team of social strategists across North America.
  • Ensure margins are met from an overall team and business perspective, driving over $200MM in yearly revenue.
  • Spear-head partnership deals between platform alpha and beta opportunities and the brands we represent.
  • Identify opportunities and effectively communicate Amobee’s value to up-sell existing clients for larger advertising budgets

Education

Bachelor of Arts - Advertising And Public Relations

Purdue University
West Lafayette, IN

Skills

  • Team Collaboration and Leadership
  • Strategy and Innovation
  • Data and Trend Forecasting
  • Solutions Pricing and Proposal Development
  • Contracts Negotiation
  • Compliance Coordination

Certification

  • Meta (formerly FB) Planning and Buying Certified
  • GA and Google Ads Certified

Timeline

Senior Director, Revenue Strategy and Pricing

VideoAmp
05.2022 - Current

Senior Director, Paid Media

Single Grain
06.2021 - 01.2022

Digital Marketing Manager - LMS BU

LinkedIn
03.2020 - 06.2021

Senior Director, Paid Media

NPdigital
03.2019 - 04.2020

Director, Social

360i
02.2018 - 10.2018

Director, Social Strategy

Amobee
06.2015 - 02.2018

Bachelor of Arts - Advertising And Public Relations

Purdue University

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Abigail Tooley