Abigail Tooley
Fredericksburg,VA
Summary
Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Extensive leadership and management experience focused on optimizing procedures and revitalizing operations with humility, humor, and humanity.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Director, Revenue Strategy and Pricing
VideoAmp
Fredericksburg, VA (Remote)
05.2022 - Current
- Drive strategy and the alignment of Client Success and transformational impacts through the adoption of the VideoAmp platform
- Operationalized key company programs across media and enterprise customers; built an operating model - including people, tools, repeatable processes/methodologies, and best practices - that ensures the team can scale and deliver a consistent and valued customer experience.
- Acknowledge the disparate service cultures combined through acquisition and deep institutional knowledge of teams while evolving the functions.
- Created pricing policies that maximize company achievement against KPIs as part of the GTM process, and maintain internal Rate Cards that summarize our pricing strategy.
- Develop clear strategies to maximize engagement and deliver value to a list of key accounts/verticals.
- Attend industry events to advocate on behalf of the brand and keep a pulse of the competitive landscape and general industry trends.
- Analyze market trends and competitive landscape in order to generate compelling proposals for agencies, brands, and publishers and close deals as quickly as possible.
- Translate proposal materials into legal contracts in partnership with the legal and sales team.
- Owned pre-alpha product demand to integrate into business development and product roadmap where necessary. Track success rate of new GTM releases.
- Deep experience working with Enterprise and B2B Tech Sales as a strategic and operational partner.
- Proven problem solving, analytical, and communication skills, while articulating and defending simple/impactful strategies based on data-driven insights.
- Influence senior stakeholders and lead cross-functional teams across matrixed organizations.
- Navigate a fast-paced environment, balance competing priorities and simultaneous projects in order to make decisions with quick turnarounds.
Senior Director, Paid Media
Single Grain
06.2021 - 01.2022
- Oversaw an acquisition and merger of a paid media agency, restructuring personnel, and driving all negotiation and migration of incoming Client contracts post merger.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover post merger.
- Prioritized and allocated valuable resources to meet business targets.
- Established standard MSA, SOW, and T&C for external media partners and tools, as well as client partnerships.
- Established personnel performance metrics to encourage efforts toward common goals and team member's career growth.
- Managed a department with 21 paid media professionals, deploying personnel performance metrics to encourage efforts toward common goals cross departments and team member's career growth.
- Consulted with business development and sales to pitch and close new integrated media business.
Digital Marketing Manager - LMS BU
LinkedIn
03.2020 - 06.2021
- Masterminded highly successful digital strategies for various platforms to attract marketers to deploy their marketing budget within the LinkedIn Ad platform.
- Managed the day to day agency partnership for $50MM yearly LMS holistic paid media program.
- Built CSuite facing QBRs, performance reviews, and innovative strategy to grow the program 3x YoY.
Senior Director, Paid Media
NPdigital
03.2019 - 04.2020
- Successfully sourced, screened, interviewed, hired, and on-boarded nine paid media rockstars for a brand new department at a startup agency.
- Built process and procedures for global operations, client management, and campaign executional success to include three new programmatic vendors.
- Led paid media innovation and strategy to ensure maximum ROAS and ROI.
- Consulted with business development and sales to pitch and close new integrated media business.
Director, Social
360i
02.2018 - 10.2018
- Brought on to help right size a capsizing ship as far as client services, strategic thinking, and staff training within six months; completed in four.
- Lead client brand camps to encourage brainstorming and lay out strategic launch plans for new shows on Fox, with C-Level clients.
- Increased client spend within social by 15% for fall season premiere
Director, Social Strategy
Amobee
06.2015 - 02.2018
- Developed social strategies for major brands looking to breakthrough by taking risks & engaging culture in authentic ways.
- Hire and Lead a team of social strategists across North America.
- Ensure margins are met from an overall team and business perspective, driving over $200MM in yearly revenue.
- Spear-head partnership deals between platform alpha and beta opportunities and the brands we represent.
- Identify opportunities and effectively communicate Amobee’s value to up-sell existing clients for larger advertising budgets
Education
Bachelor of Arts - Advertising And Public Relations
Purdue University
West Lafayette, INSkills
- Team Collaboration and Leadership
- Strategy and Innovation
- Data and Trend Forecasting
- Solutions Pricing and Proposal Development
- Contracts Negotiation
- Compliance Coordination
Certification
- Meta (formerly FB) Planning and Buying Certified
- GA and Google Ads Certified
Timeline
Senior Director, Revenue Strategy and Pricing
VideoAmp
05.2022 - Current
Senior Director, Paid Media
Single Grain
06.2021 - 01.2022
Digital Marketing Manager - LMS BU
LinkedIn
03.2020 - 06.2021
Senior Director, Paid Media
NPdigital
03.2019 - 04.2020
Director, Social
360i
02.2018 - 10.2018
Director, Social Strategy
Amobee
06.2015 - 02.2018
Bachelor of Arts - Advertising And Public Relations
Purdue University