Abigail Wunderlich
Boston,MA
Summary
Results-driven CRM specialist, bringing deep expertise in consumer retention marketing and data analysis. Adept at leveraging CRM software to enhance customer engagement and drive business growth. Strong collaborator, consistently delivering high-quality results in dynamic environments. Skilled in problem-solving, communication, and strategic planning, ensuring seamless team integration and adaptability.
Overview
6
6
years of professional experience
Work History
CRM Associate
DraftKings
12.2023 - Current
- Campaign Strategy & Execution-Developed and executed targeted CRM campaigns to enhance customer engagement and retention. Owned integrated marketing campaigns across 6 verticals from planning content to executing and managing full lifecycle campaigns (welcome, retention, re-engagement, promotional). Prioritized targeting audiences based on demographic and location to maximize campaign performance and relevance. Collaborated with cross-functional teams to deliver timely, compliant campaigns in a fast-paced, regulated environment across multiple teams and vertical owners.
- Data-Driven Optimization- Maintained Tableau dashboards to track CRM KPIs, translating complex data sets into actionable insights that drove improved segmentation, targeting, and personalization. Partnered with analytics and data science teams to measure campaign impact on revenue and engagement, using Tableau and large-scale data sources to validate campaign logic and inform strategy.
- Program Execution- Maintained and executed monthly/yearly strategy for Refer-a-Friend program over 60+ monthly manual sends to various targeted audiences. Executed personalized campaigns to increase first time depositors on a weekly basis. Create and executed multiple testing plans based on previous data to bring best customer experience in the Refer-A-Friend program and high-quality users. Utilized results from previous CRM campaigns to make data-based decisions for upcoming vertical and channel optimal performance.
- Copywriting- Created carefully curated copy for 60+ monthly manual and lifecycle campaigns, targeting users based on team, state, or gaming preference to drive desired metrics. Tested copy on A/B templates across events and verticals to find best practices for each segment of customers.
Product Marketing Coordinator
HMI Performance Incentives
06.2022 - 12.2023
- Project Manager - Responsible for rebranding and launch of two HMI websites to improve user experience and increase revenue. Measured and reported on the user experience using Tableau to highlight areas that needed to be enhanced and coordinated collaboration with internal creative and operations teams to implement proposed solutions
- Product Marketing - Create and write weekly emails directed to clients focused on redemption success. Implement new monthly lifecycle campaigns to increase user engagement and redemptions. Elevated overall content standard by using past redemption data through copywriting, design and ideation to increase user engagement.
IT Technician
Sacred Heart University Factory
01.2020 - 06.2022
- Technician Support - Provided technical support to students, faculty, and staff at Sacred Heart University, resolving software and hardware issues. Specialized in university-provided software while also troubleshooting general software and hardware concerns to ensure minimal disruption to academic operations.
Education
Bachelor of Science - Marketing, Digital Marketing
Sacred Heart University
05-2022
Skills
- CRM software proficiency
- Campaign management
- Web Design & Development
- Data Analytics
- Copywriting
- Strategic Analysis
Timeline
CRM Associate
DraftKings
12.2023 - Current
Product Marketing Coordinator
HMI Performance Incentives
06.2022 - 12.2023
IT Technician
Sacred Heart University Factory
01.2020 - 06.2022
Bachelor of Science - Marketing, Digital Marketing
Sacred Heart University