Abigayle White
Summary
Dynamic and results-driven digital marketing specialist with over 5 years of experience in devising and executing comprehensive digital marketing strategies. Proven track record of driving significant ROI and achieving measurable results. Led a strategy that increased website traffic by 75% and generated a 150% boost in client uptake within one year. Expertise in social media management, digital advertising, and SEO, with a keen eye for identifying emerging trends and implementing innovative marketing tactics. Skilled in leveraging data-driven insights to optimize campaigns and enhance brand visibility. Adept at fostering cross-functional collaboration and delivering exceptional results in fast-paced environments. Seeking to leverage proven expertise to drive impactful digital marketing initiatives at my next opportunity.
Overview
1
1
Certification
Work History
SOCIAL MEDIA & ACCOUNT COORDINATOR
Eyemax
- Used KPI-driven method to brainstorm, create, and schedule curated content for various social channels (Meta, Instagram, TikTok, Twitter, GMB)
- Managed the social accounts of 10+ private practices around the country
- Executed monthly reports, including market and competitive research, social media analytics, and more.
- Designed and implemented social media strategies to align with business goals.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
DIGITAL MARKETING SPECIALIST
Type Network
- Wrote over 15 case studies in 2022 regarding client work including Rolling Stone, Paramount, and more
- Copywriting & Scheduling social media posts daily which gains upwards of 10,000 Impressions monthly
- Assisted In new website build which Increased customer satisfaction and efficiency.
- Evaluated market trends to stay current on consumer and competitor changes.
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
SOCIAL MEDIA MANAGER & CONTENT PHOTOGRAPHER
Photon 7
- Engaged followers with a curated posting strategy which resulted in a 300% increase in engagement and 93% increase in followers in 2022
- Shot, processed, and edited content for social channels that demonstrated compelling storytelling with a dynamic aesthetic
- Built & managed website, updating bi-weekly with current content, which resulted in an increase of website visits by 34%.
- Analyzed and reported social media and online marketing campaign results.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
Education
Bachelor of Arts - Business Administration
Fort Lewis College
Durango, COAssociate of Arts - International Business
IUSVE
Verona, ITSkills
- Social Media Management : Hootsuite, Buffer, Sprout Social, Later, SocialPilot
- Content Creation : Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, Piktochart, Visme, InDesign
- Analytics and Reporting : Google Analytics (GA4), Facebook Insights, Instagram Insights, Twitter Analytics, LinkedIn Analytics
- Digital Advertising : Google Ads, Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Twitter Ads
- SEO (Search Engine Optimization) : Keyword Research, On-Page Optimization, Backlink Analysis, SEMrush, Moz, Ahrefs
- Email Marketing : Mailchimp, Constant Contact, HubSpot, ConvertKit, ActiveCampaign
- Copywriting and Editing : Grammarly, Hemingway Editor, AP Style, Brand Voice, ContentCal
- Community Management : Engagement, Customer Service, Crisis Management, Reputation Management, Zendesk, Sprinklr
- Trend Awareness : Social Listening, Trend Analysis, Hashtag Tracking, Google Trends, Brandwatch
- Collaboration and Communication : Slack, Microsoft Teams, Asana, Trello, Mondaycom
References
Lucas Czarnecki, Director of Content @ Type Network, Lucas@typenetwork.com
Certification
Licensed Advance Google Analytics GA4 - 2024
Timeline
SOCIAL MEDIA & ACCOUNT COORDINATOR
Eyemax
DIGITAL MARKETING SPECIALIST
Type Network
SOCIAL MEDIA MANAGER & CONTENT PHOTOGRAPHER
Photon 7
Bachelor of Arts - Business Administration
Fort Lewis College
Associate of Arts - International Business
IUSVE
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