R. Byron Williams II

- Created a scent-forward lifestyle brand from scratch, centered on intentional living, identity, and ritual.
- Led all brand development including voice, packaging, audience targeting, and digital storytelling.
- Built comprehensive launch plans including social campaigns, product pages, QR-based engagement, and loyalty strategy.
- Managed fragrance formulation, product testing, and supply chain selection as part of the pre-launch process.

Developed proprietary frameworks and onboarding tools to guide small businesses through brand clarity, customer journey mapping, and campaign planning. - Designed creative briefs, messaging templates, and digital presence audits to support future implementation of full-funnel strategies. - Served as a solo strategist, leveraging experience in business ops and leadership to build scalable, brand-aligned systems. - Built an audience-focused methodology (“t/SEQUENCE”) combining behavioral insights with marketing structure.

At County Sprout, I led brand development from the ground up, blending content strategy, digital marketing, and audience engagement into a cohesive voice. I crafted resonant copy, optimized it with SEO best practices, and saw a 30% lift in online engagement.

I also introduced AI-powered tools to refine how we wrote and published, streamlining content while keeping it human. More than anything, this role reminded me that the sweet spot of brand building lives where data and storytelling meet. That’s where connection happens — and where brands grow.

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Skills:

Content Strategy · SEO Copywriting · Brand Messaging · Digital Marketing · Audience Engagement · AI-Assisted Content Creation · Social Media Strategy

• At Sport Clips, I redefined how content and digital strategy could enhance brand visibility and customer engagement. Through data-driven marketing initiatives, I helped increase organic search traffic by 25% while refining content workflows to improve efficiency. By bridging content creation with analytics, I ensured that marketing strategies weren’t just creative but also optimized for performance. My time at Sport Clips reinforced the importance of aligning storytelling with business objectives to drive measurable success.
  
  Skills: Content Strategy · SEO Copywriting · Digital Transformation · Performance Analytics · Workflow Optimization · Cross-Functional Collaboration

• Designed comprehensive talent acquisition and development programs
• Led organizational restructuring improving efficiency 20%
• Implemented employee experience initiatives increasing satisfaction 25%
• Managed HR analytics dashboard tracking key performance metrics

At Greystone, I had the unique opportunity to build an HR function that could support explosive growth - scaling from $200K to $8M in revenue over nine years. This journey taught me the importance of creating scalable systems that don't lose sight of the human element. Through four acquisitions and the integration of over 25 employees, we maintained our cultural integrity while establishing a robust HR infrastructure. By developing comprehensive recruiting and training programs aligned with our rapid expansion, we created a foundation supporting business objectives and employee growth.

During my tenure as a multi-unit franchisee, I discovered that success in service-based businesses hinges on creating exceptional experiences for both employees and customers. By implementing innovative service initiatives and fostering a culture of continuous improvement, we transformed customer satisfaction from 68% to 93%. My proudest achievement was designing a mentorship program that connected over 120 employees, creating a supportive network that reduced turnover by 28%, and demonstrating how investing in people directly impacts business success.