Abraham Alvarez
Linkedin.com/in/AbrahamAlvarez1992,NY
Summary
SEM Manager with 5+ years of experience leading B2B search marketing at WPP for Dell, driving performance across the U.S. while supporting global initiatives. Skilled in developing and executing data-driven, ROI-focused strategies on Google Ads and Bing Ads to boost engagement and revenue. Experienced in cross-functional collaboration, billing, budget management, and performance optimization, with a proven record of improving ROAS and CPA through analytical insight and bidding automation. Certified in generative AI applications, leveraging AI-driven reporting and automation to enhance efficiency and targeting. Recognized for precision, accountability, and creative problem-solving, with a results-oriented approach.
Overview
6
6
years of professional experience
Work History
Manager, Paid Search
WPP
New York, NY
12.2020 - Current
- Managed end-to-end SEM activation and reporting for Dell’s B2B segments, reaching B2B audiences and IT decision-makers, optimizing for engagement and conversion.
- Completed a 100+ day AI Boot Camp, gaining advanced proficiency in generative AI tools for image, text, data analysis, and agent-based automation, applying these tools to enhance efficiency and insights in SEM workflows.
- Fostered cross-functional collaboration through clear and effective communication, reducing operational friction, and aligning teams on key business priorities.
- Served as the go-to team member for billing oversight, recognized for attention to detail, and operational accuracy.
- Supported the Global B2B marketing team by leading client communication and performance reporting for the Canadian market.
Sr. Associate, Paid Search
Mediacom
New York, NY
12.2020 - Current
- Supported comprehensive paid search strategies with account and campaign setup, keyword expansion, creative development, and campaign restructures to maximize performance.
- Monitored and optimized campaign performance, pacing, and budget allocation to identify growth opportunities and implement data-driven improvements.
- Ensured consistent alignment between campaign objectives, KPIs, and business goals, driving measurable ROI, and efficiency across platforms.
- Proactively analyzed performance trends to identify optimization opportunities, enhance conversion rates, and improve cost efficiency.
Associate, Paid Search
Reprise Media
New York, NY
08.2019 - 05.2020
- Applied QA best practices across all campaign execution tasks to ensure accuracy, consistency, and adherence to platform standards.
- Analyzed campaign data to uncover actionable insights, identify performance trends, and develop proactive optimization recommendations that drive measurable results.
Education
Digital Marketing Apprentice
COOP
New York, NY02.2018
Bachelor of Arts -
The City College of New York
New York, NY06-2016
Skills
- Google Ads Certified
- Microsoft Ads Certified
- Search Ads 360 Certified
- Billing & Budget Management
- Excel Proficiency
- Performance Analysis & Insight Extraction
- Creative Problem Solving & Adaptability
- Generative AI Utilization
Languages
Spanish
Native/ Bilingual
Timeline
Manager, Paid Search
WPP
12.2020 - Current
Sr. Associate, Paid Search
Mediacom
12.2020 - Current
Associate, Paid Search
Reprise Media
08.2019 - 05.2020
Digital Marketing Apprentice
COOP
Bachelor of Arts -
The City College of New York