ABRAHAM DANIEL GRANADOS ALANIZ
La Lima
Summary
Marketing and International Business professional with over 6 years of progressive experience in multinational consumer goods companies, specifically at Nestlé Honduras. Strong background in Key Account Management (KAM), strategic sales, commercial negotiation, trade marketing, and point‑of‑sale execution. Proven ability to analyze KPIs, develop customer‑specific commercial plans, and coordinate cross‑functional teams, with a clear focus on profitable growth and long‑term business relationships.
Overview
7
7
years of professional experience
Work History
KEY ACCOUNT MANAGER
NESTLE HONDUREÑA
03.2025 - Current
- End‑to‑end management of key accounts, negotiating commercial terms, pricing, promotions, and strategic agreements.
- Developed and executed customer growth plans that aligned with corporate objectives to drive account performance.
- Analyzed sales data on margin, product mix, forecasting, and KPIs to inform commercial decisions.
- Coordinated with Trade Marketing, Finance, and Supply Chain to ensure seamless execution of key initiatives.
Senior Sales Specialist
NESTLÉ PURINA
10.2022 - 02.2025
- Consistent achievement and overperformance of sales, coverage, and market share targets.
- Managed, retained, and developed key customers in traditional trade channel to strengthen relationships and maximize sales opportunities.
- Executed trade marketing strategies, in-store activations, and point-of-sale displays to drive product awareness and sales growth.
- Managed premium pet nutrition portfolio to enhance brand visibility and customer engagement.
TRADE SUPERVISOR
NESTLÉ HONDUREÑA
04.2021 - 10.2022
- Supervised and trained field sales force (FDV) to enhance team capabilities.
- Managed inventory control, ensured merchandising standards, and executed brand initiatives.
- Enhanced sell-out indicators and increased product visibility in market.
Logistics Administrative Assistant
NESTLE HONDUREÑA
04.2020 - 04.2021
- Coordinated purchase orders, dispatches, and deliveries to ensure timely fulfillment.
- Managed inventory control with accurate entries, exits, and adjustments.
- Assisted HR team in streamlining employee onboarding processes.
ROUTE LIQUIDATOR
NESTLE HONDUREÑA
09.2019 - 03.2020
- Administered settlement of sales routes and maintained document control to ensure accuracy.
- Validated invoicing, inventories, and daily closings to support accurate financial reporting.
- Assisted commercial team with daily operations to enhance workflow efficiency.
Education
Master - Marketing And Sales Management
EUDE (European Business School)
SPAIN01-2024
Bachelor - Marketing And International Business
UNITEC
HONDURAS09-2019
Skills
- Key Account Management (KAM)
- B2B and B2C Sales
- Commercial Negotiation and Customer Development
- Trade Marketing and Point‑of‑Sale Execution
- Sales, KPI, and Profitability Analysis
- Strategic Commercial Planning
- Leadership and Cross‑Functional Collaboration
Personal Information
- Date of Birth: 08/17/97
- Marital Status: Single
Languages
Spanish
Native/ Bilingual
English
Full Professional
Timeline
KEY ACCOUNT MANAGER
NESTLE HONDUREÑA
03.2025 - Current
Senior Sales Specialist
NESTLÉ PURINA
10.2022 - 02.2025
TRADE SUPERVISOR
NESTLÉ HONDUREÑA
04.2021 - 10.2022
Logistics Administrative Assistant
NESTLE HONDUREÑA
04.2020 - 04.2021
ROUTE LIQUIDATOR
NESTLE HONDUREÑA
09.2019 - 03.2020
Master - Marketing And Sales Management
EUDE (European Business School)
Bachelor - Marketing And International Business
UNITEC