ABRAHAM DARRIEL
Worcester
Summary
Results-driven student recruitment and enrollment management professional with a track record of leading successful recruitment and retention initiatives. Proven ability to cultivate strategic relationships with diverse student networks and stakeholders, resulting in enhanced application quality. Expertise in collaborating with faculty and service teams to execute targeted initiatives that align with institutional objectives, underpinned by a comprehensive understanding of Africa's higher education systems. Strong background in operational performance improvement strategies with a commitment to advancing enrollment success.
Overview
16
16
years of professional experience
Work History
Associate Director of Student Recruitment
Carnegie Mellon University Africa
Kigali
10.2021 - 11.2024
- Led in-depth market research and competitive analysis to identify emerging student recruitment opportunities, assess market trends, and evaluate competitor strategies.
- Developed and implemented a data-driven student recruitment strategy aligned with departmental objectives, enhanced outreach efforts, and maximized enrollment potential in key target markets.
- Collaborate with the Director of Enrollment Management to develop and execute strategies to enhance program visibility, and update the Department’s business model.
- Utilized CRM and data analytics tools to gather strategic recruitment insights through market forecasting, benchmarking against peer institutions, and data-driven assessments.
- Provided data-informed guidance to the enrollment management team, identifying recruitment needs and growth opportunities in the region to optimize enrollment strategies and enhance market positioning.
- Developed and implemented a robust communication and social media outreach strategy to expand the university's footprint and enhance applicants' experience in the designated markets.
- Used reporting and visualization tools to support governance and team needs, providing insights on enrollment trends, program performance, and student feedback.
Assistant Director
University of Maryland Global Campus Asia
Pyeongtaek
01.2018 - 08.2021
- Led a 25-member team in enrollment management and academic advising across multiple campuses, coordinating outreach campaigns to enhance program visibility and increase engagement.
- Established and nurtured strategic partnerships with community-based organizations to promote educational programs and increase brand presence in target markets.
- Assessed team productivity and customer service effectiveness, using performance metrics to identify and enhance customer engagement and program knowledge.
- Created engaging presentations to promote the department’s initiatives and build relationships with prospective students and business partners.
- Identified and participated in key events and activities that raised the department’s visibility and cultivated relationships with potential partners.
- Acted as a subject matter expert on student advising and recruitment policies, supporting institutional clients and funding partners with expert advice and guidance.
Surveillance Officer
United States Army
Fort Hood
10.2012 - 04.2016
- Collected and analyzed intelligence to provide actionable insights for mission strategies and decision-making.
- Assessed risks and developed plans under uncertainty, ensuring effective execution and mitigation.
- Built strong relationships and coordinated across teams to achieve objectives in dynamic environments.
- Adapted to changing priorities, utilizing problem-solving skills to overcome challenges and ensure success.
Quality Assurance Analyst
Affiliated Computer Services
Sandy Creek
05.2009 - 09.2011
- Spearheaded recruitment efforts and coordinated comprehensive onboarding programs for customer service leadership roles.
- Developed and implemented customer service processes and procedures, ensuring consistency and quality.
- Evaluated customer interactions across phone, email, and chat, addressed issues, and conducted surveys and focus groups.
- Analyzed customer service data, generated reports, and made data-driven recommendations to improve team performance and output.
Advanced Program Coordinator
University Of Maryland Global Campus
Pyeongtaek
04.2010 - 09.2011
- Worked closely with the Assistant Director to execute the region's recruitment and retention strategies, organizing and participating in local Education Fairs, Open Houses, Semester Start-ups, Student Appreciation Days, local Graduations, and other outreach events.
- Provided academic advising and student services to existing students by making course recommendations, explaining program requirements and credit transfers, and guiding students through enrollment.
- Recruited and counseled prospective students through the admission processes while ensuring Quality Assurance Standards were met.
- Document all student contact through UMGC Asia's Customer Relations Management system and schedule appropriate follow-up activities to ensure an effective flow of communication between students and the University.
- Tracked and analyzed class enrollments, student interest, and local degree progression to provide input on scheduling and measure recruitment effort and impact.
- Assisted students with identifying financial aid options and walked them through the financial aid and military tuition assistance application process.
Education
Graduate Certificate - Global Leadership
Arizona State University: Thunderbird School of Global Management
Phoenix, Arizona, USA07.2024
Master of Science - Management: Supply Chain Minor
University of Maryland University College
Adelphi, Maryland, USA08.2019
Bachelor of Business Administration - Accounting Minor
Berkeley College
New York City, New York, USA12.2016
Diploma - Commerce
University of Cape Coast
Cape Coast, Ghana05.2007
Skills
- Public speaking
- Market Research
- Brand Marketing Strategy
- Strategic Planning
- Client Relationship Management
- Brand Development
- Collaborative Team Management
- Operations management
- Reporting and documentation
- Database management
- Process improvement
Accomplishments
- Spearheaded the development and implementation of two key intervention programs, the Graduate Bridge and Pre-English Language Enhancement Programs, significantly diversifying the student recruitment pipeline.
- Executed a stakeholder engagement strategy, expanding the partnership network by 30% within one cycle.
- Doubled the recruitment pool by increasing applications from 21 to 42 African countries within two recruitment cycles.
- Optimized team productivity and resource allocation, enhancing recruitment strategies and driving enrollment growth while ensuring budget efficiency.
- Increased and diversified the university’s marketing collateral while cutting spending by 50% through effective vendor negotiations.
- Led the successful migration from Salesforce to Slate CRM in collaboration with IT, Admissions, and Operations, streamlining the entire admissions process.
Affiliations
- Avid traveler - traveled to 78 countries with a goal of reaching 100th country in the next five years
Timeline
Associate Director of Student Recruitment
Carnegie Mellon University Africa
10.2021 - 11.2024
Assistant Director
University of Maryland Global Campus Asia
01.2018 - 08.2021
Surveillance Officer
United States Army
10.2012 - 04.2016
Advanced Program Coordinator
University Of Maryland Global Campus
04.2010 - 09.2011
Quality Assurance Analyst
Affiliated Computer Services
05.2009 - 09.2011
Graduate Certificate - Global Leadership
Arizona State University: Thunderbird School of Global Management
Master of Science - Management: Supply Chain Minor
University of Maryland University College
Bachelor of Business Administration - Accounting Minor
Berkeley College
Diploma - Commerce
University of Cape Coast
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