Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Abraham Moreno-Riano

5343 Baywater Drive,FL

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 5+ years of marketing experience to a challenging and rewarding opportunity at USF's Muma College of Business.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Marketing Manager

DeVry University
03.2022 - Current
  • Executed comprehensive direct response marketing campaigns that drove +7% increase in enrollment volume from 2022 - 2023
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Established, initiated and optimized paid media strategies based on company targets, product specifications, market data, and budget factors.
  • Conducted market research to identify new opportunities and target markets.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions

Digital Marketing Manager

Movement Mortgage
10.2020 - 03.2022

  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

Search Engine Marketing Specialist

BRKThru Digital
03.2019 - 10.2020
  • Managed Paid Search campaigns across multiple vertices, optimizing around page visits, conversions, and ROI
  • Managed Google Ads and Bing Ads campaigns, optimizing keyword selection, ad copy, and bid strategies for maximum performance
  • Conducted keyword research, competitor analysis, and market trends assessment to inform campaign strategies
  • Reported on campaign performance and insights with internal and external stakeholders

Marketing Coordinator

Movement Mortgage
08.2018 - 03.2019
  • Planned and executed internal and external marketing events.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.

Education

Bachelor of Science - Business

Regent University
Virginia Beach, VA
04.2019

Skills

  • Marketing Plan Development
  • Digital Marketing
  • Marketing Automation
  • Marketing Strategies
  • Calculating ROI
  • Strategic Planning
  • Campaign Development
  • Lead Generation Management
  • Pay-Per-Click Advertising

Certification

  • Google Ads Search Certification, Google - 2019 - Present
  • Google Ads Video Certification, Google - 2019 - Present
  • Google Ads Analytics Certification, Google - 2019 - Present
  • Microsoft Advertising Certified Professional, Microsoft- 2021 - Present

Timeline

Marketing Manager

DeVry University
03.2022 - Current

Digital Marketing Manager

Movement Mortgage
10.2020 - 03.2022

Search Engine Marketing Specialist

BRKThru Digital
03.2019 - 10.2020

Marketing Coordinator

Movement Mortgage
08.2018 - 03.2019

Bachelor of Science - Business

Regent University

Similar Profiles

CREATE PROFILE
Abraham Moreno-Riano